Interactive TV News Round-Up (VII): Ooyala, Aviesta, Opera, Pace

--Ooyala Powers Online Video for Aviesta
--Opera Launches HTML5-Based Connected-TV App Store Solution
--Pace to Launch Media Gateway at IBC 2011

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Private sale site, Aviesta, has tapped online video platform provider, Ooyala, to power its video offerings. "Aviesta uses video to communicate the essence and value of its high-end fashion brands, and to build an engaged community of both English- and Spanish-speaking shoppers," Ooyala states in its press materials. "Ooyala's powerful real-time analytics are already helping Aviesta decide which products to offer and which videos to produce...Aviesta chose Ooyala for its simple and sophisticated technology and real-time video analytics. Real-time viewership statistics allow Aviesta to adjust videos, products and messages quickly to improve conversions on the site."
  • Browser specialist, Opera Software, has launched the Opera TV Store, which it bills as "a complete HTML5-based store solution for easy implementation into connected TV's by OEM's and easily reached by developers and content providers. Got an idea for that killer app missing on the TV platform?" the company's press materials continue. "With the Opera TV Store, developers can reach a large, installed base of compatible TV's and devices, using fast and easy tools to develop all kinds of apps. Movie-trailer apps, video-on-demand apps, games, news apps, vodcast and podcast apps are now easy to develop and deliver to customers for developers using the Opera TV Store. The Opera TV Store extends beyond connected TV's, making it an all-device experience. Running on the TV, set-top box or a Blu-ray player makes no difference for the Opera TV Store. Using the flexibility of the Web platform, development and deployment of apps is done in a snap...OEM's can harness the power of a multitude of developers to enrich the consumer TV world with after-market apps. The Opera TV Store can be installed on any device or connected TV and a wide array of content partners reached through the store. For developers, the Opera TV Store means a quick and easy way to reach millions of users right in their living rooms. If a TV is based on the Opera SDK 3.1, Opera TV Store and its content is just a click away. An HTML5-based solution makes compatibility and app development quick and easy. Cloud-based storage of the users' apps means no worries about storage, updates and upgrades; the Opera TV Store shines on all levels of connected TV's. Running on top of the powerful Opera engine, the Opera TV Store supports HTML5, SVG, Canvas, CE-HTML and OIPF-based applications which provide both the rich environment seen in desktop browsers, and the TV-specific environment developers are used to in the TV markets."
  • UK set-top box company, Pace, says that it will unveil its new Pace Media Gateway at IBC 2011 (Hall 1, Stand B19). The company bills the device as "a highly advanced next-generation smartbox that seamlessly interconnects pay-TV and broadband content with any screen in the home, opening up opportunities for operators to monetize new over-the-top (OTT) and on-demand content." Pace enumerates its key features as follows: "1) Distributes broadband and broadcast content and data to a range of screens, including smartphones, laptops, tablets and Pace's new range of client-device set-top boxes, using MoCA, powerline, wired or wireless networking. 2) Repurposes content in real time to suit the requirements of various consumer electronics devices, enabling consumers to take their viewing experience around and outside the home. 3) Provides high-speed interfaces to support rapid download--for example, on a high-speed DOCSIS 3 network, the latest Steven Spielberg film, 'Super 8,' could be downloaded in less than two minutes. 4) Includes full network management capabilities that allow operators to monitor and manage the home network and user interaction, and troubleshoot and fix issues remotely. This resolves the escalating complexity of delivering converged IP and broadcast services across a broad range of devices to ensure a consistent and enjoyable consumer experience, and lowers costs by reducing customer service calls and truck-rolls. 5) Is highly energy-efficient, in line with Pace's commitment to minimize the environmental impact of its products and operations. The device has the lowest power consumption of any product of its kind and can be built without a fan, further reducing both power consumption and ambient noise. The Media Gateway can be integrated with Pace's own Elements software platform, or with any other vendors' conditional access, middleware and user interface software, according to operator requirements." Said Pace CEO, Neil Gaydon: "This is a major advance in the delivery of the connected digital home and builds on Pace's unrivalled experience of live deployments of advanced pay-TV infrastructures to make us the clear world-leader in advanced gateway devices. For operators, it opens up a host of new revenue-generating possibilities, from on-screen micropayment systems to fully interactive tablet and television functions. This immediately helps them widen their services to existing subscribers and attract new customers with a truly premium offering. Ultimately, though, this is an important step in subscribers receiving the home entertainment experience they want, anywhere, and on any device."
Region: 
North America