Interactive TV News Roundup
-- YouTube Integrates WeVideo Editing Platform
-- Cisco to Acquire BNI Video
-- Total Immersion Upgrades Augmented Reality Software
-- Ooyala Names Former Vudu and Palm Exec Caitlin Spaan VP of Marketing
- YouTube users can now edit videos after uploading them to the site, after the company struck a deal with WeVideo to integrate its cloud-based video editing platform. The free, YouTube version of WeVideo's editing tool is available at YouTube.com/create. The YouTube WeVideo tool features a drag-and-drop design interface for music, transitions and titles. YouTube's move to integrate WeVideo's editing platform could make it easier for users that upload video with mobile phones or tablets to edit their videos.
- Cisco will expand the capabilities of its Videoscape TV platform with a $99 million deal it struck to acquire Boxborough, Mass-based BNI Video. Cisco said BNI's technology will help its service provider customers reduce their operational costs and complexity for delivering video to multiple platforms and devices. BNI's investors include key Cisco customers Comcast and Time Warner Cable. The deal is expected to close in the second quarter of Cisco's fiscal year 2012.
- Augmented reality specialist Total Immersion released a new version of its D'Fusion Studio software. Available as a free download, Total Immersion said D'Fusion Studio version 3.2 allows augmented reality developers to develop games and applications that can run on iOs, Android and Web platforms. The company created a free iOS game called SkinVaders that it says provides a good showcase of D'Fusion Studio and the potential of augmented reality technology. "SkinVaders is the first game to use AR to bring players into the game—literally and physically—transforming their faces into game terrain over which alien invaders, known as SkinVaders, battle for domination," Total Immersion said in a prepared statement.
- Online video platform provider Ooyala named former Vudu executive Caitlin Spaan VP of marketing. Spaan was head of marketing and customer experience at Vudu, the streaming video movie service owned by Walmart. Ooyala said Spaan will be charged with driving Ooyala's global marketing and communications programs. Spaan is also a 14-year veteran of Palm Inc., where she held the posts of VP of product marketing, VP of international marketing and VP of carrier and channel marketing.