Interactive TV News Roundup

-- The X Factor uses Twitter to Collect Vote

-- Wertheimer Named President of Digital at Fox Broadcasting

-- Fox Strikes TV Everywhere Deals with Mediacom, Verizon

-- Roku Scores Pac-Man and Galaga for Casual Game Offering

-- Cable Operators Launch Movies On Demand Facebook App

  • Viewers of Fox series The X Factor will be able to use Twitter to cast votes for their favorite contestants, under a deal Fox announced with producer FremantleMedia. Verizon is also sponsoring the voting, as only Verizon Wireless subscribers can use text messages to vote for contestants, and viewers can cast votes through Verizon Android devices. Any viewer can vote for contestants the old fashioned way – by calling a toll-free phone number, or by voting online at TheXFactorUSA.com. In order to use Twitter to cast votes, viewers must follow @TheXFactorUSA and cast votes via direct message. 
  • Fox Broadcasting Company named former Paramount Digital Entertainment president David Wertheimer to the position of president, digital. Werthheimer, who is also the former CEO of USC Entertainment Technology Center, will be responsible for the network's strategy, operations and ventures in digital entertainment and emerging media platforms, including online viewing, apps, games, digital network incubation and audience engagement through social networks. He reports to Kevin Reilly, president of entertainment at Fox.
  • Mediacom Communications and Verizon's FiOS TV reached agreements with Fox Networks that allow the pay TV distributors to offer their subscribers online access to The SimpsonsGleeFamily Guy and other Fox shows. Fox pulled all full-length episodes from Fox.com in August, choosing to focus on a strategy in which it will only offer online access to authenticated cable and satellite customers, and Web surfers that pay $7.99 monthly for a Hulu Plus subscription. 
  • Roku added classic games such as Pac-Man Championship Edition and Galaga to the list of casual games available to consumers that buy its Roku 2 over-the-top video set-tops. The company also added Angry Birds Seasons and Storm in a Teacup. In order to play the games, users must buy a $29.99 game remote from the Roku accessory store. The game remote also comes with a 2GB MicroSD memory card, and a free download of the original Angry Birds game. 
  • iNDemand and CTAM launched a Facebook app designed to drive cable subscribers to use the Movies On Demand content sold by Time Warner Cable, Comcast and other major U.S. cable operators. The "List It!" app prompts users to answer questions such as, "What are your top-five Johnny Depp movies, romantic comedies and superhero movies?" Cable MSOs are also hoping to increase VOD usage by placing Facebook users that respond to "List It!" questions in sweepstakes drawings that will reward prizes ranging from $5 vouchers that can be used to purchase VOD movies to a 46-inch 3DTV. 
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