Interactive TV News Round-Up (I): ACTV8, Mark Burnett, BBC Red Button, BeeTV

--ACTV8 in Social-TV Partnership with Mark Burnett
--BBC Releases Red-Button Programming Schedule through January 8th
--Social-TV Company, BeeTV, Shuts Down

Because the [itvt] editorial team has a backlog of news to cover following TVOT NYC Intensive 2011 and our post-event vacation, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Social-TV start-up, ACTV8, announced last month that it has formed a partnership with reality-TV producer, Mark Burnett. "Now, anyone with an iPhone, iPad, or Android device will be able to interact, socialize, consume, share and participate in real time, all while watching his or her favorite TV shows," the company states in its press materials. "ACTV8 delivers what it calls a 'complete global media integration platform.' The platform synchronizes a user's mobile device or tablet to any live or recorded video broadcast and not only provides rich interactive content to the user's device related to the programming, but also feeds viral hooks into Facebook and Twitter. With its proprietary technology, ACTV8 has married broadcast and cable television to the two largest social media platforms on the planet, and then made this all interactive, thus creating the ultimate uber-platform. Their powerful technology enables ACTV8 to deliver a host of program enhancements, line extensions, quizzes, trivia, gaming and sales experiences in conjunction with any TV programming...Most of these brands and most TV industry executives acknowledge a major problem facing the medium today: the DVR. And as consumer adoption of the DVR grows, TV ad spot values decline. How can we keep the viewer watching? ACTV8 and its partners are set to reinvent the value proposition for the TV networks, the advertisers and most importantly...the consumer. Consumers are rewarded for their participation with content, including special offers and coupons from many of the leading TV advertisers in the US." The Hollywood Reporter has more.
  • The BBC has released the schedule of programming and interactive content that will be available via the BBC Red Button service through January 8th.
  • Social-TV company, BeeTV, has shut down and put its assets up for auction, after burning through over $10 million in funding since its founding in 2007. NewTeeVee's Ryan Lawler has more.
Region: 
North America