[itvt] Presents...The TV of Tomorrow Show 2012

--Event Will Feature 3 Tracks, Close to 150 Expert Speakers and Panelists, an Art Exhibit, and the 9th Annual Awards for Leadership in Interactive and Multiplatform Television
--Tickets on Sale Now: Special Early-Bird and Group Rates Available

--Event Will Feature 3 Tracks, Close to 150 Expert Speakers and Panelists, an Art Exhibit, and the 9th Annual Awards for Leadership in Interactive and Multiplatform Television
--Tickets on Sale Now: Special Early-Bird and Group Rates Available

[itvt] is pleased to announce that the sixth annual TV of Tomorrow Show (TVOT) will take place June 12th-13th (Tuesday-Wednesday), 2012 in San Francisco, California at the famous Yerba Buena Center for the Arts.

The TV of Tomorrow Show has been widely praised not only as a true experts' conference that attracts a veritable "who's who" of the interactive TV industry, but as offering a completely unique and enjoyable experience. The event enables the pay-TV operators, consumer electronics manufacturers and technologists who are building the TV platforms of tomorrow to engage in an interactive and productive exchange of ideas with the brands, broadcasters, networks, agencies, entrepreneurs, producers, developers, designers, storytellers, social media companies and other stakeholders upon whom the success of those platforms depends.

  • To find out more about discounted early-bird registration, click here
  • To find out more about sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806
  • To find out more about holding an hour-long workshop session at the show, where you can showcase your company's products and services--or its vision for the television of tomorrow--contact us at swedlow@itvt.com or 415-824-5806
  • To find out more about speaking opportunities, contact us at swedlow@itvt.com or 415-824-5806
  • To see what sponsors, exhibitors, speakers and attendees had to say about our two most recent TV of Tomorrow Show events (The TV of Tomorrow Show 2011 and our second annual New York spin-off event, TVOT NYC Intensive 2011), click here
  • To explore our dedicated TV of Tomorrow Show Web site, click here
  • For a gallery of photos from The TV of Tomorrow Show 2011, click here
  • For a gallery of photos from TVOT NYC Intensive 2011, click here
  • For a partial list of industry topics that we expect to be discussed at the show, click here
  • To give us feedback and suggestions (including new technologies you would like to see showcased and topics you would like to see discussed at the show), email us at swedlow@itvt.com



TV of Tomorrow Show 2012 sponsors include: Softel, Ensequence, SeaChange and Breakaway Communications




The TV of Tomorrow Show 2012 will offer three tracks, featuring close to 150 industry-expert speakers and panelists:

  • The Today Track will focus on the hard data that can be gleaned--and the lessons that can be learned--from the many deployments of interactive and advanced TV that are already in the field today. Representatives from the operators, technology providers, CE manufacturers, broadcasters, networks, advertising agencies, brands, social media companies, UI/UX designers and other players that are currently implementing interactive, multiplatform, social and on-demand television in the US and beyond will present examples of their work, and provide attendees with new deployment statistics, reports from the field, best practices and other insider insights.
  • The Tomorrow Track will provide attendees with the opportunity to explore how the various platforms, technologies, screens, standards, content genres and business models that make up today's interactive/social/advanced TV space are likely to evolve over the coming months and years, and to identify new technologies, new forms of programming, new monetization strategies, and other developments that are likely to impact the space in the future. Highly interactive, dialog-driven sessions will enable attendees not only to hear from the companies, organizations and people that are shaping the future of interactive/multiplatform/advanced TV, but to question those experts and provide them with feedback on their efforts.
  • The Workshop/Master Class Track will provide smaller groups of attendees with a more intimate and hands-on environment in which to: 1) see and learn about promising new interactive and advanced TV technologies and business strategies; 2) get their questions and concerns answered by subject matter experts; and 3) gain practical skills for implementing interactive, social and advanced TV experiences.


In addition to these three tracks, the event will feature vendor booths, a curated exhibit of contemporary artworks that exemplify the theme "TV of Tomorrow," a vibrant cocktail party where attendees will have the opportunity to rub shoulders with many of the most influential figures shaping tomorrow's television, and the presentation of the 9th Annual Awards for Leadership in Interactive and Multiplatform Television.



The TV of Tomorrow Show is a limited-attendance event, so we strongly encourage you to purchase your tickets early. To purchase tickets for TVOT 2012, click here.

  • Tickets are currently available at the super-early-bird rate of $775. From March 1st through March 31st, they will be priced at $875; from April 1st through April 30th, they will be priced at $975; and from May 1st through June 13th, they will be priced at $1,275.
  • A special package deal that includes both a ticket to the TV of Tomorrow Show 2012 in San Francisco and a ticket to next fall's TVOT NYC Intensive 2012 in New York is also available (representing a substantial savings on the full ticket price of both shows). To purchase this special two-event package, click here.
  • To find out about special group rates (three or more), contact Tracy Swedlow at swedlow@itvt.com or (415) 824-5806.



While the TV of Tomorrow Show features an exhibit hall and panel sessions, that's where its similarity to other industry conferences and tradeshows ends:

  • It is the only industry event to focus exclusively on the delivery and user experience of interactive TV across multiple platforms (e.g. cable, satellite, connected TV/OTT, iPad, and other tablet/companion devices, IPTV, Web, smartphones, social networks, VOD, game consoles, etc.)
  • Ensuring that attendees are able to meet and schmooze with the right people is a primary focus of the event. One of our principal goals is to introduce to one another people and companies with complementary visions.
  • The event is not "pay-for-play": speakers are selected for their expertise alone, not because they, or the company they represent, have paid a speaker's fee.
  • The panel sessions are structured, educational, rigorous and highly focused, and even include moderated (and sometimes heated) debates on hot-button issues.
  • The event is highly interactive, with open floor/mic sessions and other features designed to promote discussion on a range of topics. The event also offers in-depth workshop sessions, where smaller groups of participants have the opportunity to dialog with leading industry experts and explore new technologies, platforms and media in a more focused and hands-on way.
  • The event is designed to promote cross-pollination between the interactive/multiplatform TV community and other creative communities, such as video and video/image-mapping artists, robotics experts, interactive storytellers, augmented-reality developers, and independent filmmakers. Among other things, it features a curated exhibit of contemporary artworks that exemplify the theme, "TV of Tomorrow."
  • The event takes place in a spectacular setting, conducive to learning and creativity: an architecturally unique building, located in downtown San Francisco, in a beautiful park full of fountains and water sculptures, close to great restaurants, hotels, spas, shopping, museums, theaters, art galleries, and more.
  • Finally, the event is designed to be fun. It features entertainments, challenges, contests, and a range of other social activities.



Here's what sponsors, exhibitors, speakers and attendees have to say about the TV of Tomorrow Show:

"The passion and commitment you bring to the space is amazing, and you put on an incredible show...I particularly enjoy the mix of hearing about the most innovative (dare I say it, 'bleeding-edge') ideas, whilst also knowing that you ensure the show also focuses on the here and now and the realities of deployments. Our panel was excellent, and I was so pleased to have a voice there. Indeed, I'm thrilled to be a part of your events!" -- Sam Pemberton, CEO, Softel

"We've received terrific feedback from the show and appreciate all your hard work pulling it together." --Vicki Lins, Chief Marketing Officer, Canoe Ventures

"I was most impressed with the quality of the conference. The stage set, art exhibit, audience quality and planning were amazing. Fantastic job." -- Gary Shapiro, President and CEO, Consumer Electronics Association

"I have to say this is the best and most information-dense conference I can recall attending!" – Anthony Rose, CTO, zeebox

"I loved your event! Some of the best presentation and discussion I have experienced in a while. Congratulations!!!" -- Ken Venturi, Chief Creative Officer, National Cinemedia

"I have to say your event just gets better and better. It was one of the best and most productive days I've had in a long while. Thanks for taking on the challenge of such an event." -- Tracy Geist, SVP of Business Development and Strategy, Americas, Civolution

"Rovi was very pleased to be involved with the NYC TVOT. Our team was very happy with the show, your staff was wonderful. We look forward to working with you again." – Marcy Browe, Marketing Manager, Rovi Corp.

"The conference was fantastic as always...panels were spot-on for issues my team is facing. The mix of people was brilliant and well-orchestrated and the caliber of attendees and speakers high. I'm already looking forward to the next one!" -- Jon Dakss, VP of Technology Product Development, NBCUniversal

"Really great job pulling together a conference that allowed an open discussion of many of the opportunities and challenges for our future." -- Robert Dandrea, Distinguished Engineer, National Engineering and Technical Operations, Comcast

"Everyone had a great time and really found the entire day beneficial." – Christine Welsh, Marketing Manager, AT&T AdWorks

"Thanks again for such a great event at TVOT NYC...You are certainly leading the charge in social TV." – Gavin Douglas, Chief Revenue Officer/Chief Creative Officer, iPowow

"Thanks so much for an excellent conference. I have already had several QUALITY follow-ups as a result." – Kelly Moulton, VP North America, never.no

"Thank you again for having us at the show and the chance to be on a panel. It was a great experience and we are looking forward to the next event in San Francisco." – Amir Nobakht, CEO, ViaCLIX

"Once again, you outdid yourself with the superb line-up of industry experts speaking about relevant topics of the day and upcoming disruptive technologies that are top-of-mind. During the course of the day, I found myself wishing there were two of me so that I could take in both sessions going on at the same time. TV of Tomorrow continues to be the best and only place where all of the leaders in the ITV industry are so easily accessible in one day. I appreciate all of the hard work and effort you put in to make this conference such a fantastic networking opportunity. And I have to add that the interpretive dancer at the evening party was a highlight!" -- Rachelle Zoffer, Director, FiOS TV Content Acquisition and Programming, Verizon

"It was a great panel and I came away inspired, so thank YOU!" – Jarrett Sherman, President and Executive Producer, Smokebomb Entertainment

"Congrats on another great show!" – Craig Leddy, Principal, Interactive TV Works

"Thank you, @tswedlow @tvot_nyc for another great conference for our industry yesterday! #tvotnyc11" -- Ensequence (via Twitter)

"Thanks for a terrific conference. I have to say I was overwhelmed by the positive response to my presentation (and the presentations by all of the speakers in my section). I must have collected over 30 business cards. The content of the conference was so relevant to what we are doing at comScore." --Joan FitzGerald, VP of Television Sales and Business Development, comScore

"I wanted to let you know that me and my team from Donovan thought this was a terrific conference. Great content, people and venue." -- Harvey Kent, Chief Media Strategist, DDS

"Fabulous job with the show again this year!" -- Jane Clarke, Managing Director, CIMM

"A quick note to say what a brilliant show it was. Well done! As ever, really interesting people, great sessions and thoroughly enjoyable...I think you did a great job capturing the spirit of the moment." -- Jasper Smith, CEO, PlayJam

"Thanks again for the opportunity to participate in the conference. It was an excellent event, and I learned a lot from the participants." – Justin Osofsky, Director of Platform Partnerships, Facebook

"Thought it was a great conference." -- Adam Cahan, CEO, IntoNow, a Yahoo! Company

"The show was incredible!" -- Vibha Rustagi, President and CEO, itaas

"Thanks for your great hospitality for including Jinni in your amazing event." -- Yosi Glick, CEO, Jinni



[itvt] will present our prestigious annual Awards for Leadership in Interactive and Multiplatform Television at a ceremony at the TV of Tomorrow Show 2012. The awards, which debuted at the NCTA National Show in 2004, recognize both corporate and individual achievement in the multiplatform interactive TV space. We will begin accepting nominations for the awards shortly: the winners will be determined by [itvt] readers and a panel of industry experts through a rigorous voting process.



 [itvt] has already confirmed an initial line-up of speakers, panelists and workshop leaders for The TV of Tomorrow Show 2012, but we are still open to your suggestions for topics you would like to see covered on the event's schedule, and for speakers you would like to see participate in the event. Please contact Tracy Swedlow, at swedlow@itvt.com or 415-824-5806, to discuss your proposal. Please note that [itvt] is not a pay-for-play organization and that speakers do not have to pay any fee to participate in our TVOT events.


The TV of Tomorrow Show offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company--at the event itself, in the [itvt] newsletter and on our Web site, and in our talk radio show. Sponsors also have the option of securing a workshop session where your company can showcase its products and services or present its vision for the television of tomorrow. If you would like to find out more about sponsoring the event, email us at swedlow@itvt.com or call 415-824-5806.


The TV of Tomorrow Show's exhibit floor is located in an area that is highly trafficked by the event's attendees. However, exhibit space is limited and we are assigning it on a first-come-first-served basis. So to guarantee that your company will have a booth at the show, please contact us as soon as possible at swedlow@itvt.com or 415-824-5806.


The [itvt] editorial team develops the agenda for our TV of Tomorrow Show events through an extensive and elaborate dialoguing process with key industry players, that is designed to ensure that each show covers all the issues that are currently of most pressing relevance to the industry. As a result, we typically announce the agenda just a few weeks before each show. However, some of the issues that we expect to explore at TVOT 2012 include:

  • Reports from the field: How recent deployments of tcommerce, interactive TV advertising, dynamic and addressable VOD advertising, social TV, connected-TV applications, live streaming of multichannel pay-TV services within the home, TV placeshifting, and other advanced TV technologies are faring in the real world; and what the success or otherwise of these deployments tells us about the business models for the TV of tomorrow. Which interactive platforms and services are attracting audiences and generating revenues today and how?
  • The second screen: pay-TV operators', broadcasters' and advertisers' embrace of the iPad and other companion devices, and the potential impact of this phenomenon on the user experience, the programming formats and the business models of television.
  • The emergence of Automatic Content Recognition (ACR) technology as an enabler of broadcast-synchronized interactive TV advertising and programming enhancements, both on second-screen devices and connected-TV sets; and the implications of this emergence for established interactive TV technologies and business models.
  • Recent and pending developments in interactive and advanced TV standards and initiatives, such as EBIF, tru2way, Canoe, UltraViolet, Ad-ID, EIDR, SCTE-130, HTML5 and more; and how these standards need to evolve going forward.
  • The implications for the cable industry of operators' embrace of such phenomena as connected TV ("the cable app"), live streaming, and TV placeshifting.
  • The emergence and implications of connected-TV advertising and commerce.
  • The emergence and implications of social-TV advertising and commerce.
  • How tcommerce-enabled commercials could change the economics of television.
  • What the TV industry can learn from interactive online video advertising; and whether traditional TV ad campaigns are more effective when complemented by interactive online video.
  • The extent to which the "cord-cutting" phenomenon presents an existential threat to the pay-TV industry; and the extent to which new developments in pay-TV, such as dynamic VOD ad insertion, TV Everywhere, and the incorporation of TV placeshifting technology into set-top boxes, will help operators defend against any threat posed by cord-cutting.
  • The future of TV design: How to ensure that usability and high-quality design become a core element of the interactive TV user experience, and not just an afterthought; strategies for designing consistent, cross-screen and cross-platform interactive video experiences; making the business case for good design; and more.
  • How gestural- and voice-control technologies and touchscreen interfaces could reinvent the user experience of television. Should interface designers begin to think of television as a "felt" (as well as a viewed) experience?
  • The reinvention of television as a personalized and portable experience.
  • How the emergence of connected TV is enabling newspapers, video-sharing services, independent film distributors and other new players to become programmers, and the implications of this phenomenon for the traditional TV content business.
  • Understanding international ITV markets: advanced TV opportunities in Europe and beyond.
  • The emergence of video-powered social TV, that employs such services as Skype and Google+ Hangouts, and its potential impact on the evolution of programming formats.
  • The emergence of brands (e.g. Chevrolet and Coca-Cola) as providers of second-screen interactive/social-TV experiences in their own right, and the implications of this phenomenon for the nascent second-screen ITV industry
  • Envisioning the next-generation cable set-top box, and defining its role in an increasingly "boxless" TV ecosystem.
  • The new forms of data that are being generated by interactive and social TV, and how brands and agencies can take advantage of them to make their campaigns more targeted, more accountable and thus more effective.
  • Sports, Social TV and the Second Screen.
  • Connected-TV app stores, over-the-top delivery of live and on-demand programming, the "open cable API," "cable-as-an-app," and more: the rapidly evolving inter-relationships between the pay-TV, consumer electronics and programming/content industries.
  • The impact of new interactive broadband video technologies (hotspotting, overlays, image tracking, etc.) on the interactive TV space.
  • How interactive technologies are giving rise to new forms of cross-platform storytelling and new narrative genres.
  • Hybrid TV and its significance for pay-TV operators.
  • The ways in which Facebook and Twitter have become key players in the TV space; the relationship between these services and smaller, dedicated social-TV platforms; and what broadcasters, advertisers and pay-TV operators need to understand about the social-TV phenomenon and its potential to change the nature of programming and the economics of television.
  • The continued importance of gaming to the interactive TV industry, and the convergence of gaming and social TV.
  • The latest tools for creating, delivering and testing interactive and multiplatform television.
  • Outreach and evangelism: How to drive consumer awareness and adoption of interactive TV. How well do we understand what motivates the interactive consumer?
  • How interactive and social TV will impact local broadcasters and advertisers.
  • The "IP-ification" of cable television.
  • The impact of video streaming on the Internet infrastructure; the significance of such issues as Net Neutrality and bandwidth caps for the broadband video industry; and emerging technologies for enabling high-quality streaming in low-bandwidth environments.
  • The practicalities of interactive content development, deployment, and tracking.
  • Emerging paradigms for content discovery and navigation.



If you have questions about accommodations in San Francisco that are convenient to the Yerba Buena Center for the Arts, please click here for more information.


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