Interactive TV News Round-Up (VI): TiVo, AT&T AdWorks, Suddenlink, thePlatform
--TiVo in Data Licensing Agreement with AT&T AdWorks
--Suddenlink Rolls Out TiVo Premiere in Four More Communities
--thePlatform Promotes Three
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.
- TiVo said Monday that it has entered into a licensing agreement with AT&T's advanced advertising arm, AT&T AdWorks, that will "enable TiVo to improve elements of their research and advertising inventory offerings by incorporating anonymous and aggregate AT&T U-Verse and TiVo households viewing data...This arrangement empowers innovation while maintaining AT&T and TiVo's commitment to protecting and maintaining customer privacy," the company's press materials continue. "AT&T AdWorks currently markets digital advertising to Fortune 500 companies and connects advertisers with data and ad opportunities representing aggregate and anonymous subscriber connections across mobile, online, and television platforms." Said Tara Maitra, TiVo's SVP and general manager of content and media sales: "Television has evolved into an on-demand, get-it-when-you-want-it platform, and in order to keep up with viewers, advertisers and brands need better data and better measuring tools. We believe this deal will bring a host of benefits to all sides of the media ecosystem; at TiVo, we are looking forward to using this anonymous viewing data from AT&T AdWorks to help project a better sampling of US television viewing habits."
- In other TiVo news: Suddenlink says that it has launched the TiVo Premiere DVR in Sulphur Springs, Clarksville, Mt. Pleasant and Paris, Texas. The cable operator has now launched the device in over 40 communities. "TiVo Premiere combines Suddenlink's service with TiVo's best-in-class user interface to offer access to thousands of hours of entertainment choices, including content from Suddenlink's video-on-demand library and the Web, all accessible through TiVo's advanced search and discovery features," Suddenlink states in its press materials. "Customers in these communities who have multiple TiVo Premiere DVR's from Suddenlink will also be able to start watching a recorded program in one room and continue it in another. For example, Suddenlink customers with three TiVo Premiere DVR's can record up to six shows at the same time, watch recordings on any TV, start watching in one room and resume in another, and have up to 600 hours of recording space."
- Comcast-owned white-label video-publishing company, thePlatform, has announced promotions for three of its senior executives: Alex Glass, who was previously VP of global operations, has been named to the newly created role of CIO (according to the company, he will "manage business intelligence, security, service availability, and worldwide system performance"); Marty Roberts, who was previously VP of sales and marketing, has been named SVP of sales and marketing worldwide; and Mike Horwitz, who was previously VP of engineering, has been named SVP of engineering (according to the company, he will "add development operations (DevOps) to his existing responsibilities for the company's core product development, testing and deployment, and operational business intelligence, including capacity planning and metrics monitoring").