Exclusive: Call for Entries Issued for Primetime Emmy Award for Outstanding Creative Achievement in Interactive Media

--Deadline for Entries is May 4th
--IMPG's Geoff Katz, Michael Gregor and Marc Johnson Discuss This Year's Competition

The Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG) has issued a call for entries for the 64th Primetime Emmy Award competition for Outstanding Creative Achievement in Interactive Media. The deadline for entries is May 4th. Entries can be submitted online at: http://www.emmys.tv/awards/64th-primetime-emmy-awards.

This year, entries can be submitted to one of two areas of competition:

  1. Enhancement to a Television Program or Series, and
  2. Original Interactive Television Programming


The 2012 Primetime Emmy Award for Interactive Media will recognize creative excellence in interactive productions that were commercially deployed between June 1st, 2011 and May 31st, 2012. More information on eligibility and on the two areas of competition is available at: http://www.emmys.tv/interactive.

The IMPG membership at large will select the nominees from all eligible entries, and the nominees will be announced on Thursday, July 19th at 5:35AM Pacific Time. Following the announcement of the nominees, a Blue Ribbon Panel composed of members of the IMPG will vote to determine the winner or winners of the 2012 Primetime Emmy Award for Outstanding Creative Achievement in Interactive Media. According to the IMPG, one, more than one, or no Emmy statuette(s) may be awarded. The winner or winners will be announced either at the Creative Arts Awards Ceremony on Saturday, September 15th or at the Primetime Emmy Awards Ceremony on Sunday, September 23rd.

This year will mark the 11th anniversary of the launch of the Primetime Emmy Award for Interactive Media.

[itvt]'s Tracy Swedlow recently spoke with Geoff Katz, co-governor of the Academy of Television Arts & Sciences Interactive Media Peer Group, and with IMPG Awards Working Group co-chairs, Michael Gregor and Marc Johnson, about the significance of the IMPG's decision this year to highlight "Original Interactive Television Programming," about the implications for the Television Academy of the IMPG's rapid growth (it now has over 450 members), and more.

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