Bravo Launches Interactive Experience for its New Reality Series, "Start-Ups Silicon Valley"
--Bravo's SVP of Marketing, Ellen Stone, Discusses the Network's "Silicon Valley Status" Project with [itvt]'s Tracy Swedlow
In this recorded interview, [itvt]'s Tracy Swedlow talks to ELLEN STONE, SVP of marketing at BRAVO MEDIA, about Silicon Valley Status (SVS), an interactive experience that Bravo is launching today to enhance its new Randi Zuckerberg-executive-produced reality series, "Start-Ups: Silicon Valley" (premieres Monday, November 5th).
Silicon Valley Status, which was developed in partnership with interactive marketing agency Campfire, centers on a digital hub located at SiliconValleyStatus.com, where fans of the show can, among other things, discover their own "SVS score," obtain pointers for increasing their score, and see how they stack up against other viewers and various "Bravolebrities." Each viewer's SVS score is based on three social factors, according to Bravo--popularity, influence and "the 'It' factor"--and draws on an analysis of the viewer's Facebook, Twitter and Instagram presence.
The SVS site also features videos, which offer "insider" tips on improving one's SVS score from the "Start-Ups: Silicon Valley" cast. The videos include tutorials on how, for example, to promote a positive social-media image, how to get more re-tweets, and how to capture an effective profile picture. Viewers who sign up for the SVS experience will automatically be entered into a sweepstakes for a chance to win a ticket to the show's premiere party, which will take place November 4th in San Francisco.
In addition to online, the SVS experience will have a presence in the physical world: from November 5th through 11th Bravo is placing six digital billboards along Highway 101 between Silicon Valley and San Francisco, that will dynamically display featured users with high SVS scores.
(Note: Because the [itvt] editorial team is busy working on our upcoming TV of Tomorrow Show event, TVOT NYC Intensive--December 10th in New York City; Fall-Discount pricing ends midnight, October 31st!--we are not publishing a daily news round-up today.)