TVOT NYC Intensive 2012 Sponsor Showcase


[itvt] would like to extend a very big and heartfelt Thank You to the companies that stepped up to the plate to support TVOT NYC Intensive 2012 (Monday, December 10th in Midtown Manhattan). Below is some information on those companies, including links to their product offerings and recent news:



PayPal is the faster, safer way to pay and get paid online, via mobile devices and in store. The service allows people to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. With more than 117 million active accounts in 190 markets and 25 currencies around the world, PayPal enables global commerce. PayPal is an eBay company. PayPal is headquartered in San Jose, Calif. and its international headquarters are located in Singapore. For more information, visit

Recent News from PayPal:

"PayPal Commits to Bring 'T-Commerce' to Life through New Collaborations with Key Industry Leaders"



Softel is a global expert in interactive TV. Its versatile MediaSphere platform offers an array of interactive TV technologies, including second-screen, connected-TV and ITV playout solutions, as well as headend components. The recently announced MediaSphere Bridge lets broadcasters and operators drive second-screen experiences and retain viewers' attention while providing them two-way interaction between their TV and tablet or smartphone.

Softel is trusted by the most prestigious programmers and operators across the world, such as the BBC, Comcast, ESPN, MTV, Shaw, Showtime, Starz, Technicolor, Time Warner Cable, Turner Broadcasting, and QVC, to deliver a wide range of ITV apps. Softel has offices in the New York metropolitan area (USA), Pangbourne (UK), and Auckland (New Zealand). For more information, visit

Recent News from Softel:

"Softel to Showcase Content Synchronization Expertise at TVOT NYC Intensive 2012"

"Softel MediaSphere Bridge Enables Broadcasters/Operators to Own the Second-Screen Experience"

Softel Product Showcase:

Products for Second-Screen, Single-Screen, Subtitling/Closed Captioning, Ancillary Data Processing and More



Ensequence creates and distributes advanced products for television advertising and programming across multiple platforms (cable, satellite, telco, connected TV's, and mobile). The advertising products create better engagement, measurability and ROI for advertisers, resulting in new ad revenues for programmers and distributors. The programming products create deeper engagement with viewers, leading to increased time spent viewing and higher ratings for programmers. Ensequence's customers include the largest and most innovative companies in the media industry: NBC, MTV, Nickelodeon, ESPN, Showtime Networks, Disney, Turner Broadcasting, HBO, QVC, AMC Networks, Comcast, Time Warner Cable, DISH Network and Verizon. For more information, visit

Recent News from Ensequence:

"Ensequence, Sony Reach Connected-TV Deal"

"Ensequence Granted 3 Patents for Advancements in Television Advertising and Programming"



Rovi powers the discovery, delivery, display and monetization of digital entertainment. With innovative technology solutions for consumer electronics manufacturers, service providers, content producers, advertisers, retailers and Web sites, Rovi connects people and the entertainment they love. The company holds approximately 5,300 issued or pending patents worldwide and is headquartered in Santa Clara, California. For more information, visit http://www.

Recent News from Rovi:

"Rovi Expands Advanced-TV Advertising Footprint in Europe"

"Rovi Polling Feature Empowers Advertisers to Take Consumer Engagement to a New Level on Connected-TV Devices"

Rovi Product Showcase:

Solutions for Advertisers, CE Manufacturers, Service Providers, Content Producers, Retailers and Portals, and Developers


Viaccess-Orca is a visionary partner for content service providers worldwide, thanks to its ability to shape the ultimate content experience wherever viewers are and on whatever device they choose to consume content. The media environment is moving fast, giving the content consumption market a number of continuous technological and business challenges. With integrated products and innovative, business-savvy solutions, Viaccess-Orca helps content service providers gain a competitive edge in this market of unmanaged networks and IP-connected devices. Since the user experience (UX) is a critical success factor for operators today, Viaccess-Orca's solutions focus on delivering engaging experiences on all platforms for a new entertainment world. The company assists service providers in creating long-term loyalty on the customer journey to discover, choose and consume content in a secure manner. Viaccess-Orca is part of the France Telecom Group. For more information, visit

Recent News from Viaccess-Orca:

"Viaccess-Orca's OTT and IPTV Solutions Win Four Industry Awards within Six Months"

Viaccess-Orca Infographic on the Second Screen

Viaccess-Orca Product Showcase:

Solutions for Content-Discovery, TV Everywhere, OTT and IPTV, Content-Protection and More



HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. HSN broadcasts live to 96 million households in the US in HD 24/7. Its HSN Shop by Remote application (US Patent No. 7,752,083 and US Patent No. 7,756,758) is the only live 24/7 shopping service in the US that enables customers to purchase any item on air on HSN using their remote control. HSN Shop by Remote is currently available nationwide in over 40 million homes. HSN, founded 35 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI ). For more information, visit

HSN Product Showcase:

HSN Shop by Remote:  (keyword: shop by remote)


The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. For more information, visit

Recent News from the IAB:

"Second Annual Digital Content NewFronts Announced for April 29-May 3, 2013: IAB Engaged to Lead Event and Helm Selection Process for Presenters"

"IAB Releases New 'Video Suite' Featuring Critical Updates to Key Specs--VAST and VPAID--and New Protocol, VMAP"

IAB Product Showcase:

Interactive Television Advertising Overview

Interactive Television Platform Status Report

The Multiscreen Marketer Report



Watchwith, the leader in related content syndication, unlocks value across the entertainment industry by transforming how people experience film and television. Watchwith gives content owners and app developers a way to realize new value by creating an engaging layer of time-based related content events, one-click commerce, and contextual advertising around film, television programming and commercials. Watchwith also provides business rules-based syndication of the related content experience to smartphones, tablets, connected TV's, game consoles, OTT set-top boxes and managed network set-top boxes. Powered by the Related Content Database, Watchwith enables content owners to create new, licensable related content properties that will generate profits across media far into the future. Motorola Mobility, Inc., and Sony Network Entertainment are strategic investors in the company. Watchwith is headquartered in San Francisco, California. For more information visit

Recent News from Watchwith:

"Watchwith Powers Syfy Sync, Now Available in the Syfy App for iPad and Android Tablets"

"RAMP and Watchwith Partner to Deliver Comprehensive Metadata Services for Next-Generation Interactive Video"

Watchwith Product Showcase:

Solutions for Content Owners and App Developers


Digitalsmiths is guided by the belief that consumers should not have to work to find relevant content--the content should find them. The company provides the industry's most comprehensive video-discovery platform, offering personalized search, recommendations and browsing, social trending, mood-based discovery, and a business rules engine for all connected devices. Built for service providers, content providers and consumer electronics manufacturers, Digitalsmiths Seamless Discovery enables personalized discovery experiences that instantly connect consumers to the most relevant movies, TV shows and live events available, at any time, on any screen.

Digitalsmiths serves customers across all media channels and devices including Cisco, Warner Bros., Paramount, Technicolor, Turner Sports, Univision, the NBA, the PGA and NASCAR. Digitalsmiths is privately held and backed by .406 Ventures, Aurora Funds, Chrysalis Ventures, Cisco and Technicolor. For more information, visit

Recent News from Digitalsmiths:

"Fox Sports Mobile and Advanced Platforms Expands Relationship with Digitalsmiths"

"Digitalsmiths Offers New Solution for Monetizing Video Discovery Experiences"

Digitalsmiths Product Showcase:

Digitalsmiths Seamless Discovery for Personalized Video Search, Recommendations and Browsing; and Digitalsmiths MetaFrame for the Creation, Aggregation and Distribution of Rich Metadata



Extreme Reach is the leading provider of cross-media video advertising solutions that span TV, the Web and all other video media. The Extreme Reach video platform enables the seamless delivery, measurement and management of multi-screen advertising campaigns. The company's cross-media video ad delivery network is the largest in the world. Nearly 3,000 advertisers and agencies look to Extreme Reach to connect and simplify their advertising workflows. The company is headquartered in Needham, Mass., with offices in New York, Chicago, Burbank, Detroit, San Francisco, Dallas, Seattle and Louisville. For more information, visit

Recent News from Extreme Reach:

"Extreme Reach Appoints Chip Scully to Vice President of Online Video Advertising: Company Continues to Expand Rapidly and Attract Top Industry Talent"



Trailer Park, based in Hollywood, CA, is the industry's leading entertainment marketing agency, replete with brand agency and fully integrated digital production studio to further distinguish its offering. Trailer Park's clients work across the full media spectrum, which includes major studio and indie film releases, broadcast and television networks, channels and programs, home entertainment media, including interactive television, DVD/Blu-ray releases and video games, digital publishing, sports projects, music and original content for the Web. Trailer Park specializes in the concept, design, production and implementation of audio/visual, print, mobile, digital and social marketing campaigns for every segment of the entertainment industry.
Among Trailer Park's entertainment clients are Twentieth Century Fox, Walt Disney Pictures, Warner Bros. Pictures, Universal, Columbia Pictures, ABC, Activision, AMC, Buena Vista Home Entertainment, Paramount and Warner Home Video. On the growing brand side, clients include American Cancer Society, AMD, Bolthouse Farms, CODA Automotive, ING Direct, JoyJars/Children's Pediatric Cancer,, Toshiba and Vail Resorts. For more information, visit
Recent News from Trailer Park:

"Trailer Park and Michael Pellerin to Bring Peter Jackson's 'The Hobbit' Trilogy to Multiple Screens with Unprecedented Home Entertainment Marketing Partnership"

 "10x10 Names Trailer Park/goodness Mfg. Marketing Agency of Record to Help Launch Game-Changing Social Action Campaign"

Trailer Park Product Showcase:

Content Production, and Solutions for Interactive TV, Social Media, Mobile and More



ConnecTV (Lanyards) is the biggest social network designed specifically for TV fans--a "second-screen" companion entertainment experience that complements the video programming delivered from cable, satellite, telecom, over-the-air or online service providers. ConnecTV is accessible on iOS or browser-based devices--and it's just days away from also supporting Android tablets and most smartphones.

ConnecTV automatically connects television viewers while they watch their favorite programs and synchronizes engaging second-screen content, including the latest news, celebrity information, trivia, polls and play-by-play sports stats. ConnecTV subscribers can see what TV shows their friends are watching, invite them to a "viewing party" and start a real-time conversation. ConnecTV also makes it easy to share viewers' favorite TV moments using Facebook, Twitter and email. ConnecTV has partnered with 11 leading broadcast groups, including Barrington Broadcasting Group, Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc., Raycom Media and Schurz Communications. Several of these broadcasters have made an undisclosed investment in ConnecTV. ConnecTV was founded by pioneering executives at the intersection of media, entertainment and technology: Ian Aaron, Alan Moskowitz and Stacy Jolna. For more information, visit

Recent News from ConnecTV:

"ConnecTV Launches Biggest Social-TV Network Nationwide"

"Chyron and ConnecTV 'Engage' Viewers with Innovative Technology Partnership"

ConnecTV Product Showcase:

Launch the ConnecTV App



A Different Engine is a full-service interactive design studio with offices in New York and San Francisco. The company prides itself on delivering quality solutions that combine a great user experience, with a sophisticated design layer and a seamless blend of technology. It specializes in delivering custom solutions across Web, mobile, tablet and connected-TV platforms to create meaningful relationships between brands and consumers. ADE recently merged with B77, a New York design and user-experience group, to provide a full service offering. For more information, visit

A Different Engine Product Showcase:

Connected-TV Apps for Flickr, the UFC, Engadget, CBS and Many Others

Veveo is pioneering technologies that bridge the semantic gap in usability for connected devices and applications, based on its proprietary Knowledge Graph semantic database. Its SmartRelevance Conversational Platform is a comprehensive technology stack built on the Knowledge Graph. This platform is used by Tier 1 service providers in North America and major smartphone manufacturers globally for intelligent search, personalization, and recommendation solutions on more than 100 million devices.

Veveo's semantic solutions are designed to deliver rich, hyper-personalized user experiences that anticipate user intent towards driving higher engagement, content consumption, and monetization of products and services for device vendors, service providers and enterprises, across platforms of smartphones, tablets, TV's, and set-top boxes. Veveo has a growing intellectual property portfolio of more than 67 patent applications, with 32 issued and allowed patents. Veveo's customers include Comcast, Cablevision, Rogers, AT&T, DirecTV, and Nokia. Veveo, based in Boston is venture-backed and founded by serial technology entrepreneurs. For more information, visit

Recent News from Veveo:

"Veveo Announces Conversational Speech Interface Capabilities for Next-Generation Semantic Search and Personalization Solutions for Pay-TV Operators"

"Verizon to License Veveo Search Technology"

Veveo Product Showcase:

Veveo Reveal Search and Recommendations for Video; and Veveo QuickSearch Personalized Universal Search Solutions

wywy specializes in synchronized broadcast detection and interactivity solutions. wywy's technology synchronizes accompanying TV applications in real time with the actual live broadcast. This creates new possibilities for interactive TV in the growing market of second-screen applications. In the future, viewers will be able to obtain additional information with just a few taps on their smartphone or tablet, share information about broadcasts and instantly purchase products seen on TV. For more information, visit

Recent News from wywy:

"wywy Secures 2.5 Million EUR Financing"

"wywy Launches First German TV-Loyalty Program"

wywy Product Showcase:

Broadcast-Detection and Synchronized Interactivity Solutions for Broadcasters, Middleware Providers and Set-Top Box Manufacturers, Content Owners and Producers, Social-TV Providers, and Advertisers (

Xstream--founded in 1999 and one of the most experienced online video platform (OVP) providers, serving leading telco, broadcaster, media and set-top box companies--is a premium provider of end-to-end video-management software and related services. The company offers the most complete, off-the-shelf, end-to-end online video platform. The platform is fully customizable with Xstream's world-class professional services, enabling clients to differentiate and scale their distribution of content to all Internet-enabled platforms and devices, and deploy customized second-screen, TV Everywhere and OTT TV solutions to audiences wherever they are. Xstream is headquartered in Copenhagen, and has offices in Warsaw and Toronto.

Companies like Disney, Canal Digital, Telenor, Schibsted, Altibox. Jyllands-Posten and Comoyo have relied on Xstream's OVP and technology to fulfill their needs for OTT, multiscreen TV, OVP and TV Everywhere solutions, encoding, analytics, DRM, media-ingest and management, monetization, API's and more. For more information, visit

Recent News from Xstream:

"Xstream--Announcing the Delivery of a White-Label Solution for Smart-TV Apps"

"Xstream Announced as One of the World's Most Important Streaming Companies"

Xstream Product Showcase:

MediaMaker: a Complete, End-to-End Video Assets Management Platform with a Modular Infrastructure, Offering a Wide Array of Features for Building and Managing Professional and Competitive OTT and TV Everywhere Services

Kantar Media provides strategic advice and competitive intelligence to the world's leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers' reactions in earned media. Kantar Media provides clients with a broad range of insights from audience research, competitive intelligence, vital consumer behavior and digital insights, to marketing effectiveness and online influence. The company's experts currently work with 22,000 companies tracking 3 million brands in 50 countries. For more information, visit

Recent News from Kantar Media:

"Beyond Demographics: Driving Automotive Advertising Success with Advanced Media Measurement"

"A Data-Rich Look at the State of Financial Services Marketing"

Kantar Media Product Showcase:

Solutions for Audience Research, Competitive Intelligence, Consumer-Behavior Analysis, Digital Insights, Marketing Effectiveness, and More

Audible Magic is the trusted leader in digital fingerprinting for recognizing content in all forms across radio and television broadcasts, Internet streams, cable and satellite transmissions, stored digital files, and on consumer devices such as smart TV's, set-top boxes, smartphones, tablets, and other appliances. Currently, Audible Magic works with more than 200 customers and partners, including Facebook, TVplus, NBCUniversal, Miso, yap.TV, A+E, Watchwith, SoundCloud, Adobe, Viacom, Disney, MySpace, Discovery, Sony, Metacafe, Fox, Deluxe Studios, and Universal Music. For more information, visit

Recent News from Audible Magic:

"Audible Magic Pulls 'Rabbit out of Hat' with Audini"

"Accelerated Media to Offer Audible Magic Content-Recognition Solutions and Services"

Audible Magic Product Showcase:

SmartID, SmartSync, Live TViD and the New Audini Plug-In

Magic Ruby is a company dedicated to monetizing the second screen by integrating state-of-the-art technology into the TV viewing experience. Its mission is to enable content owners, distributors and brands to generate incremental revenue from second-screen viewership. Magic Ruby's suite of products and services include immersive second-screen apps, infrastructure services for app publishers, and a platform to serve targeted advertising to viewers on the second screen. For more information, visit

Recent News from Magic Ruby:

"Go Deeper Into the 'Sons of Anarchy' Mythology with the All-New Tricked-Out SOA App"

"Magic Ruby’s Second-Screen 'Sons of Anarchy' App Wins Big at Entertainment Industry's TEC Awards"

Magic Ruby Product Showcase:

Solutions for Content Owners and Distributors; Advertisers, Agencies and BrandsApplication Developers and Publishers


ThinkAnalytics is the leading provider and most widely deployed real-time personalized content and recommendations engine in the market today, bringing together intelligent search with comprehensive media content recommendations. ThinkAnalytics' Recommendations Engine broadens customers' tastes with a unique personalized experience for live linear TV, VOD and over-the-top, delivered through multiple platforms, including the set-top box, Web, IPTV, tablet, mobile, and more. ThinkAnalytics' technology services more than 80 million viewers, across 16 countries worldwide. ThinkAnalytics is a private, employee-owned company. ThinkAnalytics is headquartered in the United Kingdom with offices in London, Glasgow, Paris, and Los Angeles and has partnerships with leading media corporations worldwide. For more information, visit

Recent News from ThinkAnalytics:

"ThinkAnalytics Announces Major New Wins in North America and Europe"

"Liberty Global Taps ThinkAnalytics for Content Recommendations to Power Intelligent Navigation"

ThinkAnalytics Product Showcase:

ThinkAnalytics Recommendations Engine



comScore is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, visit

Recent News from comScore:

"comScore Announces Beta Release of Media Metrix Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences"

"comScore Announces Availability of Brand Survey Lift Pulse, a Campaign Branding Effectiveness Solution for Measuring Breakthrough and Impact in Real Time"

comScore Product Showcase:

Solutions for Audience Analytics, Advertising Analytics, Digital-Business Analytics and Mobile-Operator Analytics



Bemis Balkind (Print Design & Signage) is firmly rooted in the disciplines of strategic business consulting, design and advertising. From traditional to new media, the agency's core mission has never wavered: "Use the power of creativity to involve audiences in newly created cultural memes." The majority of the agency's assignments require launching new products, whether movies ("Snow White and the Huntsman") or real venues (The Getty). In fact, it is equally at home with David Lynch and Merrill Lynch. On a macro level, it has helped launch new industries such as premium cable (HBO), 24-hour news (CNN) and sports (ESPN) and even Internet-delivered financial services (Goldman Sachs).

Bemis Balkind works in an environment of personal and functional growth which, in turn, enriches its culture and expands its capabilities. Every day the agency strives to help its clients create wealth in the broadest sense of the word. Every moment is a new opportunity. For more information, visit

Recent News from Bemis Balkind:

"Hitchcock" Case Study

"Hitchcock" Key Art

Bemis Balkind Product Showcase:

Solutions for Digital Publishing and Interactive TV



Ember Media combines innovation with multiplatform development to produce new interactive products and unique communication strategies for clients. The company's focus is producing consumer-oriented solutions anchored in an interactive experience to maximize value. Founded in 1998, Ember Media is an award-winning company that has created the zapondemand platform for interactive television, a series of educational mobile applications, and is currently building augmented reality experiences for cultural preservation.

Ember Media clients include Scholastic, MTV, Clinton Foundation, The Vestal Group, Anheuser Busch, Prudential, the Digital Diversity Network, and other top international brands.  

Recent projects and announcements include:

  • Developing an interactive game to fight childhood obesity with Columbia Presbyterian Hospital.
  • Launching the "More Than A Mapp" US Landmark mobile application.
  • Creating a platform for clients to implement shopping and content monetizing for their online properties.



The Open IPTV Forum (OIPF) enables and accelerates creation of a mass market for IPTV by defining and publishing free-of-charge, standards-based specifications for end-to-end IPTV services of the future. End-to-end specifications are essential to an effective ecosystem delivering an easy "plug-and-play" interoperability experience for the end-consumer. The Open IPTV Forum is an essential organization independent from the technology behind the industry.
The forum is fully open to participation across the communications and entertainment industries, with members including network operators, content providers, service providers, consumer electronics manufacturers and home and network infrastructure providers.

As a collaborative industry body the OIPF has incorporated existing standards wherever possible--OIPF standards are also being adopted by complementary groups including HbbTV. A forthcoming device certification and IOT program will see the OIPF logo appearing on numerous services and devices, aiding consumers, service providers and manufacturers as new technologies are delivered to retail, end-user living rooms and across multiple mobile screens. For more information, visit

Recent News from the Open IPTV Forum:

"Eighteen New Members for Open IPTV Forum in Just Over Six Months"

"OIPF and HbbTV Collaborate on Testing of Common Technologies Crucial to Global Interactive TV Deployments"

Open IPTV Forum Product Showcase:

Download OIPF Specifications



Breakaway Communications is a full-service public relations and marketing communications firm with a rich history of success and a hands-on approach that garners impressive results for clients. The company takes the best of PR--smart people, great strategy and execution, exciting businesses and products--and leaves the bad--bureaucracy, fluff and BS--behind. Its teams embrace today's rapidly changing PR and media environments, combining traditional media and social media strategies, to benefit its clients. With offices in New York, San Francisco and London and a worldwide partner network, Breakaway Communications offers customized communications programs with global reach. For more information, visit

Recent News from Breakaway Communications:

Breakaway Communications Client Coverage

Breakaway Communications Service Showcase:

Client Case Studies


North America