Interview: Chris Pizzurro, Head of Product, Sales and Marketing at Canoe Ventures
Almost exactly a year ago, Canoe Ventures, the advanced-advertising consortium established by the US's six largest cable operators, announced that it was abandoning its efforts to launch a national interactive TV advertising platform, laid off most of its employees, and went into stealth mode as it focused its business on dynamic ad insertion for VOD. Earlier this month, the company ended a self-imposed year-long media silence, announcing that it had begun the process of securing accreditation of its VOD ad-insertion reporting service from the Media Rating Council (MRC).
In this recorded interview with [itvt]'s Tracy Swedlow, CHRIS PIZZURRO, the company's head of product, sales and marketing, provides an in-depth overview of what Canoe has been working on over the past year, discusses the current state--and future potential--of advanced advertising on cable and other TV platforms, and casts light on the company's roadmap for the coming months.
(Note: Pizzurro will be a featured speaker at The TV of Tomorrow Show 2013, June 25th-26th in San Francisco.)