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TVOT NYC 2016 Keynote Presentation: Original Research by ABC

[itvt] is pleased to announce that we have updated the TVOT NYC 2016 Schedule of Sessions with more details about the keynote presentation by Pooja Midha and Rick Mandler of ABC. We have also included this information below. We will be announcing details of additional TVOT NYC 2016 keynotes, firesides and panels this week and next. The full TVOT NYC 2016 Schedule of Sessions is available at: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2016-0 Purchase your TVOT NYC 2016 tickets here:...

Experian Master Class at TVOT NYC 2015: Changes to Your Scheduled Programming: How Data Is Fueling the New Frontier of TV Advertising

[itvt] is pleased to announce the TVOT NYC 2015 Master Class , "Changes to Your Scheduled Programming: How Data Is Fueling the New Frontier of TV Advertising." The Master Class--led by Experian Marketing Services executives, Brienna Pinnow, Brad Danaher and Kevin Heindl- -will begin at 2:50PM on the Beatrice Stage (note: TVOT NYC 2015 takes place Thursday, December 3rd at the SVA Theatre, 333 W 23rd St, New York, NY 10011) Here's a description of...

TVOT Preview - Radio [itvt]: StoryTech's Brian Seth Hurst and Lori H. Schwartz on VR, Millennials and Plurals at TVOT 2015

Brian Seth Hurst and Lori H. Schwartz are co-founders of StoryTech , an agency dedicated to "informed collaboration between storytellers (including brands) and technology companies." At TVOT 2015 in San Francisco next week (purchase your tickets here !), Schwartz will be moderating a panel that will explore how established media companies and brands are reinventing programming and advertising in order to reach Millennials and Plurals; while Hurst has organized, and will be moderating, the show's...

TVOT NYC 2014 Keynote Presentation by Alan Wurtzel, President of Research and Media Development at NBCUniversal

[itvt] is pleased to announce "Where Have the Viewers Gone?," a TVOT NYC 2014 keynote presentation by Alan Wurtzel, President of Research and Media Development at NBCUniversal . (Note: TVOT NYC takes place December 9th at the SVA Theatre in Manhattan). You can find more information on this session below, or by accessing the full TVOT Schedule of Sessions at: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2014 Register for TVOT NYC 2014: http://tvotnyc2014.eventbrite.com 9:35-10:00AM
Silas Theatre
Where...

Radio [itvt]: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior

Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior. The company also recently announced a deal with IHS Automotive that will allow it to measure the impact of AT&T U-verse advertising on auto...

TVOT Update: "Understanding Programmatic TV Ad Buying" and "Grand Finale" at The TV of Tomorrow Show 2014

[itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2014 Schedule of Sessions with more details about the panel sessions, "Understanding Programmatic TV Ad Buying" and "TVOT 2014 Grand Finale." We have also included this information below. We will be announcing details of additional TVOT 2014 keynotes and panels throughout this week. TO REGISTER
http://bit.ly/1sO2XRB 10:25-11:20AM, June 11th
Screening Room
Understanding Programmatic TV Ad...

Radio [itvt]: "Big Data: Friend or Foe?" at TVOT NYC 2013

[itvt] is pleased to present an audio recording of the TVOT NYC 2013 session, " Big Data: Friend or Foe? " The session was described in the show brochure as follows:

"This session is the first half of a two-part TVOT NYC 2013 mini-track on Big Data, which brings together some of the most influential experts and thought leaders in that space--as well as executives who have been at the forefront...

Will on Wednesdays: AdWeek 2013

([itvt] is pleased to present the first installment of a new column from well-known interactive TV industry figure, Will Kreth .) @wkreth

The mood of the 10th annual Advertising Week in New York was charged with a sense of paranoid optimism about the future of advertising and marketing. For four days (Sept. 23-26, 2013) 90,000+ folks associated with the ad industry descended on the global pinnacle of advertising excess-Times Square--to absorb...

[itvt] Presents...TVOT NYC Intensive 2012

East Coast "TV of Tomorrow Show" Event Will Feature Three Tracks, over 100 Expert Speakers and Panelists, Hands-On Workshops, the Return of [itvt]'s Popular Holiday Party, and Much More Tickets on Sale Now: Special Early-Bird and Group Rates Available [itvt] is pleased to announce that our third annual TVOT NYC Intensive will take place Monday, December 10th at 730 Third Avenue in Midtown Manhattan . As its name implies, TVOT NYC Intensive 2012 will pack...

TVOT 2012 EARLY-BIRD REGISTRATION CLOSES NEXT WEDNESDAY

Early-bird registration f or [itvt]'s sixth annual TV of Tomorrow Show (June 12th-13th, 2012, at the Yerba Buena Center for the Arts in San Francisco) ends at midnight next Wednesday, February 29th.

Early-bird registration allows you to attend the TV of Tomorrow Show for just $775 , representing a savings of $500 off the regular price of a ticket (and guaranteeing you a seat at this limited-attendance event).

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