interactive tv

Shalom TV Launches National VOD Service on Comcast

Shalom TV, a TV channel devoted to Jewish culture, has launched a
line-up of free programming on Comcast On Demand--marking, the
channel says, the first time that a major US cable operator has offered a
Jewish-themed channel as part of its national VOD line-up--as well as
on Time Warner Cable of New York and New Jersey's VOD service.
The channel's programming includes Jewish-themed English-language
films, subtitled Israeli films, news and public affairs coverage, cultural
and celebrity shows, shows devoted to Torah study, and original
children's shows. "Comcast is committed to delivering programming
that reflects the diverse interests of our customers, and Shalom TV does

Liquidus Officially Launches its VOD Classifieds Offering

Liquidus, a Chicago-based company that has actually been working on
VOD classified advertising with Comcast Spotlight since 2005 (note:
last fall, it signed a five-year deal with the MSO), recently emerged
from semi-stealth mode and officially launched its flagship products for
transforming still images into video-enabled classified ads (via such
techniques as pans and zooms, and the insertion of graphics, music and
voiceovers), and for then distributing them. The company, which says it
is now providing VOD advertising services to a number of cable
companies in addition to Comcast (including Bresnan, Bright House,
Charter, Cox and Time Warner Cable), claims that the products are

Ofcom Moves to Tighten Regulation of Participation TV

Following the UK's recent participation TV scandal, that country's
broadcast regulator, Ofcom, has proposed new rules to tighten
regulation of TV and radio programs that rely heavily on premium-rate
telephone services (PRS). The body says that its proposed changes to
the UK's Broadcasting Code will "ensure that programs that invite
viewers and listeners to interact or participate are not vehicles for
promoting commercial,...

Time Warner Cable of NY & NJ Launches Start Over-Enabled "Enhanced HDTV"

Time Warner Cable of New York and New Jersey has announced plans
to expand its HDTV programming line-up, which it says will see it
carrying 100 HD channels and "more than 250 HD On Demand
choices" by the end of the year. The company is launching what it is
calling "Enhanced HDTV," a free offering that includes Start Over (i.e
the ability to start a program over during its allotted timeslot, without a
DVR) for both high- and standard-definition programs. It claims that
customers with HD-enabled set-top boxes will be able to Start Over
more than 13,000 SD and around 1,500 HD choices per month at no
additional charge. "By delivering the most HD choices and Enhanced

Narrowstep News:

--Player Version 2.7 Integrates Microsoft Silverlight, Atlas Ad Server

--Appoints New President and COO

--New Deals with tvtv, CAN Communicate and FIFA, Fox Intl's BabyTV

Broadband TV infrastructure company, Narrowstep (note: the
company's telvOS technology has been used to power a number of
high-profile broadband TV services, including the ITV Local service of
UK commercial terrestrial broadcaster, the Independent Television
Network; it recently announced that it was shifting the focus of its sales
and marketing efforts away from smaller niche content
providers--which it says "traditionally had lower margins and less

2nd Annual tru2way Developers Conference Scheduled for May 17th and 18th

The second annual tru2way Developers Conference will be held in
New Orleans on Saturday, May 17th and Sunday, May 18th, just prior
to the NCTA Cable Show . The conference is produced by the NCTA,
in partnership with CableLabs (the originator of the tru2way/OCAP
standard) and premier sponsor, Vidiom Systems , a company that
specializes in tru2way/OCAP technology and that has a long track
record of offering not-for-profit classes and other educational events on
the standard. According to the organizers, the conference will provide a
forum for cable operators, content providers, Java developers, and

[itvt] Radio: Update on the Television Academy's Primetime Emmys for Interactive Media

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow,"

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