The iTV Doctor

The iTV Doctor is InThe iTV Doctor is Rick Howe, who provides interactive television consulting services to programmers and advertisers. He is the recipient of a CTAM Tami Award for retention marketing and this year was nominated to Cable Pioneers. He is also the co-author of a patent for the use of multiscreen mosaics in EPG's. Endorsed by top cable and satellite distributors, "Dr" Howe still makes house calls, and the first visit is always free. His services include product development, distribution strategy and the development of low-cost interactive applications for rapid deployment across all platforms.

Questions: itvdoctor@itvt.com
@rickhowe

  • Dear Readers: As promised in our last column, we're going to take a look at one of the creative and design shops that is creating the Over The Top experience in Europe and the UK: Ostmodern. I find it fascinating when speaking with my friends in the industry that, to a person, they all think of television as PERSONAL. There are few products in our lives about which we have such skewed...
    October 6, 2014 - 9:52pm
  • Dear Readers: My father was a brilliant chemical and mechanical engineer. When he bought a new 1964 Pontiac GTO, he was so curious about the engine that he took it apart and laid the pieces out on the garage floor. And when he put it back together, he didn't have any parts left over (a skill I never mastered...). But one thing Dad always talked about was the primary operating philosophy of...
    September 15, 2014 - 8:40pm
  • Dear Readers: At the TVOT 2014 conference in June in San Francisco, Over-The-Top delivery of pay-TV was THE topic of conversation. My "Virtual MSO" panel was packed, and one of our panelists (Paul Johnson from MPP Global) talked about their work with BSkyB's "NOW TV" OTT service in the UK. Here is a link to the video of that session: http://www.itvt.com/story/10200/...
    August 12, 2014 - 11:55am
  • Dear Readers: We all talk (some of us more than others, according to my wife), and most of us listen (same comment applies…). And in the advanced television business LISTENING to video turns out to be particularly challenging. Automatic Content Recognition companies have sprung up and then sprung leaks. Their core business has been somewhat commoditized, and everybody is looking for...
    May 29, 2014 - 11:26pm
  • Dear Readers: Everybody is racing to get into the OTT game: "traditional" service providers, television networks and third-party aggregators and marketers. And here is a shameless plug: if you want to know more, come to the good doctor's "Virtual MSO" panel on June 11 at TVOT San Francisco. And while the delivery of video OTT presents some challenges, and the licensing...
    May 21, 2014 - 9:57pm
  • Dear Readers: Television is changing, and it will never be the same again (how many times have we heard THAT?). But this time it might be real. By the end of the year we expect to see two or three major distributors offering some form of virtual MSO subscription service: Dish Network, with their ABC/Disney/ESPN package; Verizon, powered by Intel's OnCue platform; and one other--possibly...
    April 2, 2014 - 7:19pm
  • Dear Readers: As we enter 2014, the folks who are looking to increase viewership of their video content are finding the task is rapidly increasing in complexity and cost. The studios and networks are stretching their budgets to create television programming that attracts and keeps the audience anytime, anywhere. And some of them are starting to realize that keeping the viewers CONNECTED to the...
    January 16, 2014 - 10:15pm
  • Dear Readers: We've been watching with interest the developments in the second-screen space. Consolidation and re-invention have generated the most headlines in 2013; growth and revenue somewhat less so. It's a tough space, and I dare say that all the second-screen providers are consulting their Ouija boards to map out the next few years. At the TVOT conference in New York on December...
    December 2, 2013 - 10:23pm
  • Dear Readers: As our business expands at light-speed, and viewers' options increase at a multiple thereof, it is insanely difficult for a television network to attract viewers. That's why I was intrigued when I recently sat down briefly with Jeremy Toeman, CEO of Dijit Media. Jeremy has developed an exciting and unique tool for networks to capture viewers on their Web site, and...
    November 6, 2013 - 10:10pm
  • Dear Readers: Dontcha just love Fall? Football's cranking up, baseball is into the post-season, and the traditional new TV season has just begun. And with the new season comes innovation in the interactive television arena.   I had a chance to sample some of that innovation this past Sunday night: "Modern Family Live" on USA Network, powered by the good people at iPowow. It...
    October 9, 2013 - 10:19pm