The iTV Doctor
The iTV Doctor is Rick Howe, who provides interactive television consulting services to programmers and advertisers. He is the recipient of a CTAM Tami Award for retention marketing and this year was nominated to Cable Pioneers. He is also the co-author of a patent for the use of multiscreen mosaics in EPG's. Endorsed by top cable and satellite distributors, "Dr" Howe still makes house calls, and the first visit is always free. His services include product development, distribution strategy and the development of low-cost interactive applications for rapid deployment across all platforms.
Have a question for the iTV Doctor? Email him at itvdoctor@itvt.com
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Dear Readers: About a year ago I interviewed Viggle president Chris Stephenson (http://www.itvt.com/itv_doctor/9069/itv-doctor-interview-viggle-president-chris-stephenson). With some colorful commentary by Jonathan Bokor (now SVP/director of advanced media at Starcom MediaVest Group), we attempted to drill down into the business model behind Viggle Rewards. I admit I am a HUGE fan of Viggle...April 28, 2013 - 8:56pm -
Dear Readers: As we watch the rapid consolidation in the second-screen space, we have seen the inevitable rise of Twitter as a tool for enhanced and interactive television. And the explosion of TV Everywhere has added fuel to the fire. Virtually every content provider is using Twitter to engage viewers in what we now call "Social TV," and Twitter is poised to become a truly universal...March 31, 2013 - 9:29pm -
Dear Readers: We're going to have a little fun today, going Back To The Future (Again). Three years ago we published a column that many friends contributed to. The set-up was this: "Dateline: December 22, 2012--Well, we got past the Mayan 'end-of-the-world' prophecy and the world didn't end. In point of fact, our little corner of the world--interactive television--is...December 18, 2012 - 8:04pm -
Dear Readers: I had an opportunity to do some "man on the street" interviews this past weekend at our local fall festival. The topic was multiscreen television. Those of us in the business understand both the clear concept and the much-less-clear reality of multiscreen television. But our friend Mr. Man on the Street tends to have a very personal relationship with television, as...October 11, 2012 - 11:36pm -
Dear Readers: I walked into my office this morning and saw somebody riding a bicycle through a village--apparently in Japan. Then I heard a sound to my left and turned towards it. There was a storefront--a florist--with customers, and a bird chirping. From behind me I hear water dripping and turn around to encounter a young woman dipping a drink from a bamboo spout--it reminded me of the scene...September 25, 2012 - 5:28pm -
Dear iTV Doctor: I read your columns about the necessity for second-screen providers to connect to operators' set-top boxes, and I'm a believer! Making that initial connection through the box, and then tracking the program with ACR (Automatic Content Recognition) is clearly the way to go. But I've just looked at one operator's Web site and seen the number of set-top boxes I have...September 18, 2012 - 9:17pm -
Dear Readers: In my first column about Second Screens and The Olympics, I posed the question about "cause-and-effect" in the second-screen world: "I saw some Twitter data that showed spikes at specific times during the Friday night Olympic opening ceremonies. And then I got some audience trending data for NBC that SUGGESTS a cause-and-effect between social media and real-time...September 4, 2012 - 10:37pm -
Dear Readers: I intended to write this wrap-up column on Second Screens and the Olympics on Monday. But the events of Saturday morning suggested to me that a preface was in order. Let me also say that, in additional to being a baseball junkie, I am a news junkie. And my college journalism mentor is never far from my shoulder. Mitt Romney announced on Friday that he would be announcing...August 16, 2012 - 4:25am -
Dear Readers: We got some feed back from last week's column, particularly my comments about the future of ACR: While most agreed that set-top box (STB) sync is coming quickly, and has some distinct advantages, it appears that a combination of STB sync and ACR might actually deliver the best experience. Dan Eakins, CEO of Zeitera (an ACR technology provider) wrote, "I think the...August 7, 2012 - 11:22pm -
Dear Readers: I thought Shazam was nuts to make their first big second-screen play in the US at the Super Bowl (but they pulled it off). But neither I nor anybody else in the second-screen space truly understood the concept of "insane" until this past weekend, with the Olympics. We had (at last count) eight different NBC-owned channels, 10 different second-screen platforms, and at...July 30, 2012 - 11:31pm
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