Kenny Lauer

Kenny Lauer's picture

Personal Information

Job Title
Vice President, Digital Experience
Company
George P. Johnson
About me

Kenny leads GPJ's Worldwide digital practice. He considers himself extremely lucky to have been a part of the changing digital landscape for the last 20+ years. Kenny's digital experience creation has always been centered on the affect of digital on customers. Kenny began his appreciation for experience at Apple, expanded the application of experience with many leading strategy agencies and is now singularly focussed on helping companies understands how digital engagement can drive desired behavior. He's an ongoing student of human behavior, especially in the digital space and has been fortunate to work with experts from Stanford and other institutions using frameworks to understand the behavior we see and drive. His personal challenge is to help folks really understand the 3Cs - how to "Collapse Distances, Connect People, and Create Behavior." He and his team use a whole toolbox of strategies (social, stories, virtual, and games) and technologies (gesture, augmented reality, and social tools) to ultimately deliver the behavior and results desired. Kenny has been awarded the elite "Certified Experience Economy Expert" designation and is an active member on the Interactive Media Panel of the Academy of Television Arts & Sciences (Emmys). Kenny enjoys teaching and is asked to speak and write on these topics often.

History

Member for
1 year 42 weeks
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