Radio [itvt]: Engaging the Distracted Viewer: New Advertising Formats at TVOT
[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Engaging the Distracted Viewer: New Advertising Formats." The session was described in the show brochure as follows: "In an era of adblocking, adskipping, timeshifting and multitasking (according to recent research from TiVo, 56% of viewers multitask every time, or nearly every time, a commercial break airs, with an additional 40% admitting to multitasking 'sometimes'), how can we make TV and video advertising more viewable and engaging?
[itvt] is pleased to present a highlights video of our most recent TV of Tomorrow Show event, TVOT SF 2016, which took place last June in San Francisco. The video contains interviews with a range of sponsors, speakers and attendees.
Radio [itvt]: AdMore President, Brendan Condon, on Programmatic TV
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Brendan Condon, President ofAdMore, a programmatic TV advertising company that boasts over 1,200 local station and national network affiliates, discusses the company's platform, its partnerships, and its role in the programmatic ecosystem.
Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation which produces InteractiveTV Today (this site) and The TV of Tomorrow Show executive conferences in San Francisco and New York City twice a year. We are headquartered in San Francisco, California. Find Out More