TVOT NYC 2016 Keynote Fireside on the Future of TV Advertising
[itvt] is pleased to present video of the TVOT NYC 2016 session, "Keynote Fireside on the Future of TV Advertising." The session was described in the show brochure as follows: "The television advertising industry will change more in the next five years than it has in the past 50. Hear from Laura Molen, EVP of the Lifestyle and Hispanic Advertising Sales Group at NBCUniversal, about how the company intends to stay ahead of the curve, in a conversation with Tim Hanlon, CEO of The Vertere Group. The discussion will touch on multiplatform premium content and innovative data and research initiatives, as well as NBCUniversal's distribution strategy."