Experian Master Class: "Piecing Together the Puzzle for TV Measurement"
[itvt] is pleased to present an audio recording of Experian's TVOT SF 2016 Master Class, "Piecing Together the Puzzle for TV Measurement."
Hear first-hand from Experian about the changing TV landscape, the power of addressable TV, and the dos and don'ts of campaign measurement. The Master Class covers some of the latest trends in the space and provides a first-hand look at the tools being used to activate your data across channels.
Autobytel has decided to use Clikthrough's platform to make their cars come alive in much greater detail by using their hotspotting "Theater" platform. It's very dynamic and a good project.
Tracy Swedlow & Richard Washbourne
Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation which produces InteractiveTV Today (this site) and The TV of Tomorrow Show executive conferences in San Francisco and New York City twice a year. We are headquartered in San Francisco, California. Find Out More