Will on Wednesdays

Will on WednesdayOur new weekly column from well-known interactive TV industry figure, Will Kreth


@wkreth

 

 

THE DATE:  June 26, 1974– 40 years ago this month – the first Universal Product Code (UPC) bar code was scanned at a checkout register in Troy, Ohio. The item was a 10 pack of Wrigley’s Juicy Fruit chewing gum (the unopened pack now hangs in the Smithsonian). Today, bar codes reliably track the identity and price for retail goods in more than 90 countries, millions of times per day.   It’s hard...
June 19, 2014
@wkreth By Will Kreth Such a baby! Behold, the Connected TV – a young actor in the Internet of Things (IoT). Sure, it may reliably deliver an 80+ year old medium (television) to millions of viewers, but as a valuable ‘always on’ player in the growing ensemble/mesh of smartphones, PCs, tablets, ugly watches, game boxes, hybrid cars, buzzing drones, Fitbits, washing machines, iBeacons, smoke...
April 28, 2014
With great graphics comes great storytelling responsibility – says founder of VISUALIZED. By Will Kreth Data visualization – once the province of magazine and newspaper infographics designers – is big business now. A big, interactive business.  From University Ave. to Madison Ave. to Wall St. – data visualization  (or data viz - for short) is changing the way we perceive and evaluate data sets...
March 24, 2014
By Will Kreth @wkreth Ownership.  It’s the root of the quest to make TV content more interactive – and it never seems completely within reach. Ownership has been the missing cotter pin –keeping the wheels of great ITV ideas off the TV screen. Who owns the content and what interactive rights are on the table, or not – has c-blocked US ITV innovation for the past 20+ years. Indeed, it’s no...
February 12, 2014
When mentioning a hotel stay to our friends (or on TripAdvisor), we often talk about how they made us feel.  The attention to detail, the quality of the sheets on the bed, the way they anticipated our needs and seem to know our name whenever we call room service at 3 am.  One thing we don’t often talk about is the quality of the TV in our rooms. As the titans of the CE industry that make and...
November 19, 2013
In our first two articles, we looked at the leaders in the race to connect TV ad impressions to mobile marketing experiences (Apple, Google, Samsung and Amazon). In our third and final installment, we've talked to industry experts on how they see this movie playing out. The challenges facing all the players in the TV-ad-to-Mobile marketing ecosystem are nothing if not daunting. Various pieces of...
November 04, 2013
Moving from an Era of "What's in Your Wallet?"  to "Who's Your Mobile Wallet?" In our last installment, we looked at how Apple, with its vertically integrated products, identity architecture and cloud stack, may very well be the first company to bridge the TV advertising to mobile retail experience divide. From Apple TV to Passbook, we anticipate the company will opportunistically optimize their...
November 04, 2013
Apple will show the world's connected TV players how to participate in the Mobile Advertising/Marketing Ecosystem--and most will certainly follow. Remember 2007? In the blur of our age, it's not a trivial question, right? Here's a hint: It was the year Steve Jobs introduced the iPhone. It was also the year that old Continental Airlines debuted the mobile boarding pass. I remember telling a...
November 04, 2013
The mood of the 10th annual Advertising Week in New York was charged with a sense of paranoid optimism about the future of advertising and marketing. For four days (Sept. 23-26, 2013) 90,000+ folks associated with the ad industry descended on the global pinnacle of advertising excess-Times Square--to absorb and twee-gurgitate (your friendly ITVT columnist included) the research and gospel of "...
November 04, 2013