Advertising

Radio [itvt]: Rentrak Corporate President, Cathy Hetzel, on the Company's Acquisition of Kantar Media

Earlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing Kantar Media's U.S. TV measurement business for $98 million in stock. Rentrak also announced that WPP-owned media-buying company, GroupM, will use its national and local TV data, and that WPP will purchase $56 million of Rentrak stock.

In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Rentrak corporate president, Cathy Hetzel, explains the significance of the Kantar acquisition and the company's other deals with WPP, and shares her thoughts on the future of the TV measurement space.
 

Radio [itvt]: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior

Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio

AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior.

Interactive TV Headlines Round-Up 9/25/14 (I): ABC, Accedo, ActiveVideo, AdGorilla, A+E, AioTV, Alcatel-Lucent, Al Jazeera, Amazon, Anevia, AnyClip, AOL, Apple TV, FX, Arris

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (II): AT&T AdWorks, AT&T, BRaVe, Brightcove, BT Sport, Buzzfeed, Channel 4, Channel Master, Comcast, Arris, RDK, Chromecast, Sling Media

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (III): Cisco, A+E, Nielsen, Civolution, Cubiware, DirecTV, Univision, Dish, Scripps, Disney, DLNA, Edgeware, Elemental, Endemol, Entone, Envivio, Ericsson

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (IV): Facebook, YouTube, FourthWall Media, Hulu, i.TV, iWedia, Jivox, JW Player, Kaltura, Harmonic, Magid, MediaScience, Dotscreen, Metrological, Microsoft

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (V): Minerva, Zappware, SoftAtHome, Nagra, Dish, NBC, Netflix, NetRange, NextVR, Ooyala, Opera, TiVo, Paula Dean

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (VI): Piksel, QuickPlay, RelayTV, Roku, Rovi, Samsung, SeaChange, Showtime, Sky, Sony, Disney, Fox, Starz, Time Warner, TWC, TiVo, Digitalsmiths

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (VII): TransGaming, Vizio, Panasonic, Sharp, truTV, Tumblr, Twitter, Verizon, VH1, Buzzfeed, Viaccess-Orca, Viacom, Videology, Viggle, Miso, Vimeo

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (VIII): Visiware, Wyplay, YouTube, Otter Media, Fullscreen, Machinima, KIN, Beautycon, Lionsgate, Maker Studios, MiTu, NASCAR, ZEFR, Zenterio

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/11/14 (I): ABC, Accedo, ActiveVideo, Adobe Primetime, Amazon, Amino, Vision247, Animal Planet, AppCarousel, TVersity, Animal Planet, AT&T, Cox, BARB, BBC

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/11/14 (II): BBDO, BET, BlackArrow, Canoe, AdGorilla, Showtime, Civolution, Applicaster, Comcast, Pac-12, Comigo, Sony, Delivery Agent, Digisoft.tv

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/11/14 (III): Dish, NuTV, ESPN, Envivio, Ericsson, Facebook, Fox Sports, Fox News, Gandr, Gracenote, Baseline, HbbTV, HBO, HTTV, iN Demand, Iris.tv

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/11/14 (IV): Jim Louderback, Discovery, Kaltura, Tvinci, Limelight, Maker Studios, MediaMall Technologies, Metrological Media, Xbox, Nagra, NBC Sports

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/11/14 (V): Net2TV, Time, Netflix, Chromecast, NBC, Sony, Warner Bros., Nielsen, NFL Now, Ooyala, CBS, Opera, AdColony, Washington Post

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

Syndicate content