.jpg "The iTV Doctor - Rick Howe") Dear Readers:
The ACTIVITY in the second-screen interactive television space is exploding. But, as with all fast-growing technology, the BUSINESS of second-screen interactive television has some open questions. The following interview asks some of those questions, a few of which remain unanswered.
--Speakers Include Comcast CTO, Tony Werner; CEA President and CEO, Gary Shapiro
THE TV OF TOMORROW SHOW
--BeeSmart Announces Middleware Compliance with Amino Set-Top Boxes
--BrightLine Creates Branded VOD Channel for Hellmann's Ad Campaign on Verizon FiOS TV
--EchoStar Abandons Efforts to Penetrate US Cable Set-Top Box Market
--Finland's HDTV Forum Adopts NorDig's HbbTV-Based Connected-TV Standard
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 (discount registration ends midnight next Monday!), we are covering stories in this issue in round-up/summary format. Due to the volume of news generated by the NAB Show last week, we anticipate that it will take us a few more days to catch up: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
--Rovi Extends EPG Patent-License Agreement with NDS
--Shodogg Opens Australian Office, Will Launch Consumer-Facing, Social Video-Sharing App in May
--Telemundo Partners with Social-TV Analytics Firm, Trendrr.TV, for Billboard Latin Music Awards
--Telemundo Taps Shazam to Bring ACR-Powered Interactive TV to Billboard Latin Music Awards
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 (discount registration ends midnight next Monday!), we are covering stories in this issue in round-up/summary format. Due to the volume of news generated by the NAB Show last week, we anticipate that it will take us a few more days to catch up: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
THE TV OF TOMORROW SHOW
--Shazam, ITV in Exclusive Partnership for ACR-Powered Second-Screen Interactive TV Advertising
--UK Government Agency Launches Interactive TV Prototyping Contest
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format. Due to the volume of news generated by the NAB Show last week, we anticipate that it will take us a few more days to catch up: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
--Charter to Deploy FourthWall Media's EBIF-Based Interactive TV Advertising Solution
--Coincident Launches Tool for Authoring Interactive Video Experiences, Second-Screen Apps
--Coincident Launches Analytics Product, Publishes White Paper on Efficacy of Companion-App Content
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format. Due to the volume of news being generated by the NAB Show this week, we anticipate that it will take us several days to catch up: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
--BBC Sport App for Connected TV Launched
--Global BBC iPlayer Secures Rights to its First Ever Sporting Event
--BlackArrow's Advertising System to Provide Programmers with More Dynamic Ad-Insertion Options
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.
--Innovid Enhances its iRoll Studio Interactive Advertising Platform
--Jivox Launches Mobile-Optimized Landing Pages for Increased Interactivity
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.
--Speakers Include Comcast CTO, Tony Werner; CEA President and CEO, Gary Shapiro; and Roku CEO, Anthony Wood
.jpg) Dear Readers:
I have a friend who is a skydiver. And while I occasionally doubt her sanity for engaging in such a risky pursuit, she tells me that virtually all skydiving deaths are caused by a cascading series of bad decisions. In skydiving you can survive one bad decision: failing to check and properly calculate wind speeds and directions. You might even survive a second bad decision: going ahead with your fancy maneuvers, even though the wind had changed. Your third bad decision can kill you: believing you can hit the original landing zone, even as you drift into the power line.
--BlackArrow Powers Dynamic VOD Ad Insertion for Rogers Communications
--Cable Interacts 2012 Speakers Announced
--Hillcrest Labs Targets Smartphone and Tablet Space
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.
--New Award Category for Achievement in Advanced Advertising!
[itvt]'s Awards for Leadership in Interactive and Multiplatform Television, now in their ninth year, will be presented at a ceremony at the TV of Tomorrow Show 2012.
The deadline for submitting nominations is May 1st, 2012.
The Awards now recognize excellence in nine categories:
--Bacardi Launches 360-Degree Interactive Video Ad, Powered by Immersive Media
--Mojiva Becomes First Company to Deploy blurbIQ's Interactive Video Ad Platform
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.
Bacardi "Unwrap The Night" from Matt Workman on Vimeo.
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