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Radio [itvt]: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior

Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio

AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior.

Interactive TV Headlines Round-Up 9/25/14 (I): ABC, Accedo, ActiveVideo, AdGorilla, A+E, AioTV, Alcatel-Lucent, Al Jazeera, Amazon, Anevia, AnyClip, AOL, Apple TV, FX, Arris

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (II): AT&T AdWorks, AT&T, BRaVe, Brightcove, BT Sport, Buzzfeed, Channel 4, Channel Master, Comcast, Arris, RDK, Chromecast, Sling Media

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (III): Cisco, A+E, Nielsen, Civolution, Cubiware, DirecTV, Univision, Dish, Scripps, Disney, DLNA, Edgeware, Elemental, Endemol, Entone, Envivio, Ericsson

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (IV): Facebook, YouTube, FourthWall Media, Hulu, i.TV, iWedia, Jivox, JW Player, Kaltura, Harmonic, Magid, MediaScience, Dotscreen, Metrological, Microsoft

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (V): Minerva, Zappware, SoftAtHome, Nagra, Dish, NBC, Netflix, NetRange, NextVR, Ooyala, Opera, TiVo, Paula Dean

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (VI): Piksel, QuickPlay, RelayTV, Roku, Rovi, Samsung, SeaChange, Showtime, Sky, Sony, Disney, Fox, Starz, Time Warner, TWC, TiVo, Digitalsmiths

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (VII): TransGaming, Vizio, Panasonic, Sharp, truTV, Tumblr, Twitter, Verizon, VH1, Buzzfeed, Viaccess-Orca, Viacom, Videology, Viggle, Miso, Vimeo

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (VIII): Visiware, Wyplay, YouTube, Otter Media, Fullscreen, Machinima, KIN, Beautycon, Lionsgate, Maker Studios, MiTu, NASCAR, ZEFR, Zenterio

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/11/14 (I): ABC, Accedo, ActiveVideo, Adobe Primetime, Amazon, Amino, Vision247, Animal Planet, AppCarousel, TVersity, Animal Planet, AT&T, Cox, BARB, BBC

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/11/14 (II): BBDO, BET, BlackArrow, Canoe, AdGorilla, Showtime, Civolution, Applicaster, Comcast, Pac-12, Comigo, Sony, Delivery Agent, Digisoft.tv

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/11/14 (III): Dish, NuTV, ESPN, Envivio, Ericsson, Facebook, Fox Sports, Fox News, Gandr, Gracenote, Baseline, HbbTV, HBO, HTTV, iN Demand, Iris.tv

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/11/14 (IV): Jim Louderback, Discovery, Kaltura, Tvinci, Limelight, Maker Studios, MediaMall Technologies, Metrological Media, Xbox, Nagra, NBC Sports

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/11/14 (V): Net2TV, Time, Netflix, Chromecast, NBC, Sony, Warner Bros., Nielsen, NFL Now, Ooyala, CBS, Opera, AdColony, Washington Post

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/11/14 (VI): Piksel, Roku, ruwido, Samsung, Oculus, SeaChange, Invidi, Simulmedia, Sky, Smart TV Alliance, smartclip, Fraunhofer Fokus

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

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