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TVOT NYC 2013 FALL-DISCOUNT REGISTRATION ENDS THURSDAY, OCTOBER 31ST

Will on Wednesdays: Get Off Your Ads and Mobilize! - Part 2: Multi-Screen Orchestration Tunes Up

Moving from an Era of "What's in Your Wallet?"  to "Who's Your Mobile Wallet?"

In our last installment, we looked at how Apple, with its vertically integrated products, identity architecture and cloud stack, may very well be the first company to bridge the TV advertising to mobile retail experience divide. From Apple TV to Passbook, we anticipate the company will opportunistically optimize their iAds platform -- using the awareness-generating power of TV ad impressions to both mobilize and shift branded experiences to the iPhone in as few clicks as possible.

Will on Wednesdays: Get Off Your [TV] Ads and Mobilize! - Part 1

([itvt] is pleased to present another installment of our new weekly column from well-known interactive TV industry figure, Will Kreth.)

Interactive TV Headlines Round-Up (I): ABC, ACTV8, NCR, Intel, Aereo, Amazon, U-verse, BFI, Capablue, Ooyala, Jean-Francois Mule, Apple, Bafta, BBC iPlayer, BBC Red Button, CableCARD

Because the [itvt] editorial team has been busy working on TVOT NYC 2013 (December 11th in New York City), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up (II): Bravo, Megaphone, zeebox, CBS, Coca-Cola, Cyriak, Comcast, Curzon, BT, Digitalsmiths, DirecTV, Discovery, Dish Hopper, Entone, Ericsson, Red Bee Media

Because the [itvt] editorial team has been busy working on TVOT NYC 2013 (December 11th in New York City), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up (III): Facebook, FilmOn, FourthWall Media, WPP, The Data Alliance, Harmonic, HBO, Google Play, Hulu, Google Chromecast, Intel Media, Erik Huggers

Because the [itvt] editorial team has been busy working on TVOT NYC 2013 (December 11th in New York City), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up (IV): Interlude, JumpCam, Liberty Media, MSN TV, MTV, Foxtel, Nagra, Lauren Zalaznick, Netflix

Because the [itvt] editorial team has been busy working on TVOT NYC 2013 (December 11th in New York City), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up (V): Nielsen Twitter TV Ratings, Ooyala, OpenTV, Netflix, The Pool, QVC, Rakuten, Samsung

Because the [itvt] editorial team has been busy working on TVOT NYC 2013 (December 11th in New York City), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up (VI): Scripps Networks Interactive, ulive, SeaChange, TiVo, Rovi, Sensio, Shazam, "Jimmy Kimmel Live," Simple.tv, Sky, Sling Media, Simulmedia, TRA, Sofia Digital

Because the [itvt] editorial team has been busy working on TVOT NYC 2013 (December 11th in New York City), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up (VII): Theatrics.com, Wikia, Thuuz, Google Glass, Tivli, "Philo," TRA, dunnhumbyUSA, Twitch, Unlinear.tv, FiOS TV, Veveo, Vision247, Witbe, YouTube

Because the [itvt] editorial team has been busy working on TVOT NYC 2013 (December 11th in New York City), we are covering stories in this issue in headlines/round-up format:

Will on Wednesdays: AdWeek 2013

([itvt] is pleased to present the first installment of a new column from well-known interactive TV industry figure, Will Kreth.)

Interactive TV Headlines Round-Up (I): Adobe Primetime, Turner Broadcasting, Aereo, FilmOn, Amazon Kindle Fire, Apple TV, Watch Disney Junior, MLS, AT&T, Broadpeak

Because the [itvt] editorial team has been busy working on TVOT NYC 2013 (December 11th in New York City--Early-Bird Pricing Ends Monday, September 30th!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up (II): Civolution, Comcast, Digisoft.tv, Dijit, Disney Junior Appisodes, Flingo/Samba TV, Digitalsmiths, TMS, FourthWall Media, FremantleMedia, Divimove, Hopster

Because the [itvt] editorial team has been busy working on TVOT NYC 2013 (December 11th in New York City--Early-Bird Pricing Ends Monday, September 30th!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up (III): Intel, Amazon, Samsung, iPowow, Keshet, MakoTV, NBCUniversal, Lexus, Netflix, Qwilt, Mediacom, RealNetworks, Rentrak, Roku

Because the [itvt] editorial team has been busy working on TVOT NYC 2013 (December 11th in New York City--Early-Bird Pricing Ends Monday, September 30th!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up (IV): Samsung, Spectra7, Stingray Digital, Universal Music Group, Stumbleupon, 5by, Target, thePlatform, TiVo, Com Hem, Netflix

Because the [itvt] editorial team has been busy working on TVOT NYC 2013 (December 11th in New York City--Early-Bird Pricing Ends Monday, September 30th!), we are covering stories in this issue in headlines/round-up format:

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