--Speakers Include Comcast CTO, Tony Werner; CEA President and CEO, Gary Shapiro
THE TV OF TOMORROW SHOW
THE TV OF TOMORROW SHOW
--Film Society of Lincoln Center Launches Transmedia/Multiplatform Storytelling Initiative
--Google Updates Google TV's TV & Movies App
--IBM Report Finds Significant Consumer Interest in Interactive TV
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format. Due to the volume of news generated by the NAB Show last week, we anticipate that it will take us a few more days to catch up: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
--Fathom Launches Interactive Video Player
--History Channel Makes Extensive Use of Facebook and Twitter to Promote Titanic Programming
--IAB Releases "Video Suite," Updating VAST and VPAID and Adding New VMAP Protocol
--IAB Launches "Rising Stars" Competition to Foster Creativity in Digital Video Advertising
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.
--Eyepartner Expands Access to New TikiLIVE Features to All Users
--Winners of the International Digital Emmy Awards Announced
--Klip Launches New Version of its Social Video App
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.
--Deadline for Entries is May 4th
--IMPG's Geoff Katz, Michael Gregor and Marc Johnson Discuss This Year's Competition
 The Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG) has issued a call for entries for the 64th Primetime Emmy Award competition for Outstanding Creative Achievement in Interactive Media. The deadline for entries is May 4th.
--Speakers Include Comcast CTO, Tony Werner; CEA President and CEO, Gary Shapiro; and Roku CEO, Anthony Wood
--BlackArrow Powers Dynamic VOD Ad Insertion for Rogers Communications
--Cable Interacts 2012 Speakers Announced
--Hillcrest Labs Targets Smartphone and Tablet Space
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.
--New Award Category for Achievement in Advanced Advertising!
[itvt]'s Awards for Leadership in Interactive and Multiplatform Television, now in their ninth year, will be presented at a ceremony at the TV of Tomorrow Show 2012.
The deadline for submitting nominations is May 1st, 2012.
The Awards now recognize excellence in nine categories:
--ABC Trumpets Usage Figures for its Multiplatform Coverage of the Oscars
--ActiveVideo Networks Unveils its Exhibit Plans for the Cable Congress
--Aereo Responds to Broadcasters' and Station Groups' Copyright Lawsuits
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.
--TVGuide.com Says Survey Shows Social-Network Discussions Drive TV Tune-In and Loyalty
--Epix Taps TVplus to Power Second-Screen Social-TV Experience for Secret Policeman's Ball
--zeebox Begins Two-Month Advertising Campaign on Sky and Viacom Channels
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 (note: early-bird discount registration ends tonight!), we are covering stories in this issue in round-up/summary format.
[itvt] is pleased to present a video recording of the session, "Dynamic Ad Insertion: Will the Monetization It Promises Transform VOD?," which was one of the highlights of our recent TVOT NYC Intensive event (took place December 5th in New York City).
The session was described in the TVOT NYC Intensive 2011 brochure as follows:
.jpg) Dear Readers:
As promised, this week's column is a review of second-screen (iPhone) apps that complemented the February 26th Academy Awards broadcast on ABC. We'll be looking at Shazam, Miso, Viggle and ABC's in-house iPhone experience. The overall domestic Oscar audience was pegged at 38 million viewers, significantly less than the 44 million viewers for the Grammys, and only about a third of the Super Bowl audience.
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