Industry

Radio [itvt]: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior

Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio

AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior.

The iTV Doctor Is In! Going Over The Top with Ostmodern

Dear Readers:

As promised in our last column, we're going to take a look at one of the creative and design shops that is creating the Over The Top experience in Europe and the UK: Ostmodern.

LAST CHANCE TVOT NYC 2014 EARLY-BIRD REGISTRATION

Twitter, TV and Advertising at The TV of Tomorrow Show 2014

[itvt] is pleased to present video and audio recordings of the TVOT 2014 presentation by Ross Hoffman, Director of Brand Strategy at Twitter. The presentation was described in the show brochure as follows:

Interactive TV Headlines Round-Up 9/25/14 (I): ABC, Accedo, ActiveVideo, AdGorilla, A+E, AioTV, Alcatel-Lucent, Al Jazeera, Amazon, Anevia, AnyClip, AOL, Apple TV, FX, Arris

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (II): AT&T AdWorks, AT&T, BRaVe, Brightcove, BT Sport, Buzzfeed, Channel 4, Channel Master, Comcast, Arris, RDK, Chromecast, Sling Media

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (III): Cisco, A+E, Nielsen, Civolution, Cubiware, DirecTV, Univision, Dish, Scripps, Disney, DLNA, Edgeware, Elemental, Endemol, Entone, Envivio, Ericsson

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (IV): Facebook, YouTube, FourthWall Media, Hulu, i.TV, iWedia, Jivox, JW Player, Kaltura, Harmonic, Magid, MediaScience, Dotscreen, Metrological, Microsoft

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (V): Minerva, Zappware, SoftAtHome, Nagra, Dish, NBC, Netflix, NetRange, NextVR, Ooyala, Opera, TiVo, Paula Dean

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (VI): Piksel, QuickPlay, RelayTV, Roku, Rovi, Samsung, SeaChange, Showtime, Sky, Sony, Disney, Fox, Starz, Time Warner, TWC, TiVo, Digitalsmiths

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (VII): TransGaming, Vizio, Panasonic, Sharp, truTV, Tumblr, Twitter, Verizon, VH1, Buzzfeed, Viaccess-Orca, Viacom, Videology, Viggle, Miso, Vimeo

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Interactive TV Headlines Round-Up 9/25/14 (VIII): Visiware, Wyplay, YouTube, Otter Media, Fullscreen, Machinima, KIN, Beautycon, Lionsgate, Maker Studios, MiTu, NASCAR, ZEFR, Zenterio

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

TVOT NYC 2014 EARLY-BIRD REGISTRATION ENDS TUESDAY, SEPTEMBER 30TH

Early-bird registration for [itvt]'s fifth annual East Coast TV of Tomorrow Show event, TVOT NYC 2014 (December 9th, at the SVA Theatre in Manhattan's Chelsea district) ends at midnight Tuesday, September 30th.

Early-bird registration allows you to attend TVOT NYC for just $775, representing a savings of $300 off the regular price of a ticket (and guaranteeing you a seat at this limited-attendance event).

Radio [itvt]: Adnaan Wasey, Executive Producer of POV Digital, on How the Long-Running PBS Non-Fiction Showcase Is Embracing Interactive Storytelling

The iTV Doctor Is In! The Shade Tree Mechanic Goes Over the Top

Dear Readers:

My father was a brilliant chemical and mechanical engineer. When he bought a new 1964 Pontiac GTO, he was so curious about the engine that he took it apart and laid the pieces out on the garage floor. And when he put it back together, he didn't have any parts left over (a skill I never mastered...).

But one thing Dad always talked about was the primary operating philosophy of the Shade Tree Mechanic: "If it ain't broke, don't fix it." And for all of his life, and for most of mine, that philosophy has worked.

Until now.

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