We've been talking about OTT and The Virtual MSO for months now. I've published a few columns on the subject, and moderated three panels in New York. And we have one more OTT panel coming up, at TV of Tomorrow NYC on December 9th. Here's a link to the schedule: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2014
- Contest Honors the Best TV and Video UI/UX Designs of 2014
- Deadline for Submissions Is Midnight, Tonight
This is the season of OTT. To paraphrase Harry Nilsson: "Everybody's talking about it. I hear every word they're saying." And in another 24 months, all this talk will simply be the "echoes of my mind." Why? Because EVERYBODY'S GOING OVER THE TOP! The "analysts" get tied up trying to compare pricing models for the likes of HBO and Netflix, wrongly assuming that consumers will pick one or the other. That's an idiotic assumption, because the consumers will pick anything and everything they want.
- Last Chance to Save $200 on your TVOT NYC 2014 Ticket
Radio [itvt]: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior
AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior.
As promised in our last column, we're going to take a look at one of the creative and design shops that is creating the Over The Top experience in Europe and the UK: Ostmodern.