Radio [itvt]: Rentrak Corporate President, Cathy Hetzel, on the Company's Acquisition of Kantar Media
Earlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing the latter's measurement subsidiary, Kantar Media, for $98 million in stock. Rentrak also announced that WPP-owned media-buying company, GroupM, will use its national and local TV data, and that WPP will purchase $56 million of Rentrak stock.
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Rentrak corporate president, Cathy Hetzel, explains the significance of the Kantar acquisition and the company's other deals with WPP, and shares her thoughts on the future of the TV measurement space.
Radio [itvt]: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior
AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior.
Lingospot, a provider of automatic scene-level TV metatags and metacontent, last week announced a partnership with "augmented TV" company, SeeSpace. The latter has developed an ACR-enabled device dubbed InAiR, which, when connected via HDMI between a TV and a set-top box, enhances programming with what the company describes as "a rich, dynamic and animated viewer experience using the main TV screen as well as the space between the screen and the viewer" (the experience is designed to work on 2D, 3D and 4K TV's).
As promised in our last column, we're going to take a look at one of the creative and design shops that is creating the Over The Top experience in Europe and the UK: Ostmodern.
Interactive TV Headlines Round-Up 9/25/14 (I): ABC, Accedo, ActiveVideo, AdGorilla, A+E, AioTV, Alcatel-Lucent, Al Jazeera, Amazon, Anevia, AnyClip, AOL, Apple TV, FX, Arris
Interactive TV Headlines Round-Up 9/25/14 (II): AT&T AdWorks, AT&T, BRaVe, Brightcove, BT Sport, Buzzfeed, Channel 4, Channel Master, Comcast, Arris, RDK, Chromecast, Sling Media
Interactive TV Headlines Round-Up 9/25/14 (III): Cisco, A+E, Nielsen, Civolution, Cubiware, DirecTV, Univision, Dish, Scripps, Disney, DLNA, Edgeware, Elemental, Endemol, Entone, Envivio, Ericsson
Interactive TV Headlines Round-Up 9/25/14 (IV): Facebook, YouTube, FourthWall Media, Hulu, i.TV, iWedia, Jivox, JW Player, Kaltura, Harmonic, Magid, MediaScience, Dotscreen, Metrological, Microsoft
Interactive TV Headlines Round-Up 9/25/14 (V): Minerva, Zappware, SoftAtHome, Nagra, Dish, NBC, Netflix, NetRange, NextVR, Ooyala, Opera, TiVo, Paula Dean
Interactive TV Headlines Round-Up 9/25/14 (VI): Piksel, QuickPlay, RelayTV, Roku, Rovi, Samsung, SeaChange, Showtime, Sky, Sony, Disney, Fox, Starz, Time Warner, TWC, TiVo, Digitalsmiths
Interactive TV Headlines Round-Up 9/25/14 (VII): TransGaming, Vizio, Panasonic, Sharp, truTV, Tumblr, Twitter, Verizon, VH1, Buzzfeed, Viaccess-Orca, Viacom, Videology, Viggle, Miso, Vimeo
Interactive TV Headlines Round-Up 9/25/14 (VIII): Visiware, Wyplay, YouTube, Otter Media, Fullscreen, Machinima, KIN, Beautycon, Lionsgate, Maker Studios, MiTu, NASCAR, ZEFR, Zenterio
My father was a brilliant chemical and mechanical engineer. When he bought a new 1964 Pontiac GTO, he was so curious about the engine that he took it apart and laid the pieces out on the garage floor. And when he put it back together, he didn't have any parts left over (a skill I never mastered...).
But one thing Dad always talked about was the primary operating philosophy of the Shade Tree Mechanic: "If it ain't broke, don't fix it." And for all of his life, and for most of mine, that philosophy has worked.