Announcing the Winners of the 12th Annual Awards for Leadership in Interactive and Multiplatform Television
TVOT Preview - TubeMogul Master Class at TVOT 2015: Software Changes Everything...Again: Automating Television Buys with Programmatic TV Technology
TVOT Preview - Experian Master Class at TVOT 2015: It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier
TVOT SF 2015 - EPAM Master Class at TVOT 2015: Beyond "Watch" Apps: Building a Better Audience with Adobe Products
- By Mike Bloxham, SVP National Television and Video, Frank N. Magid Associates
- Intensive 3-Hour Workshop on Monday, June 22nd, Is Free to TVOT 2015 Speakers and Attendees
There is a classic quote from Ebby Calvin ("Meat") LaLoosh in "Bull Durham" that is very appropriate for our wacky business these days: "Baseball's a very simple game: you throw the ball, you catch the ball, you hit the ball."
And television is a very simple business: you make the show, you distribute the show, you watch the show.
And in all honesty, a lot of the talk about THE DISRUPTIVE IMPACT OF OTT!!!!!!! is just that: talk.
We still gotta make the shows, distribute the shows, and get people to watch.