CEO Wood: Content Subscriptions More Important to Roku's Business Plan than Hardware Sales

--Roku Claims to Have Sold 500k+ Units, Plans to Raise $30 Mil this Quarter, May Go Public Next Year
--48% of Netflix Subscribers Now Accessing its Content OTT

In an interview with Bloomberg News that was published Wednesday, Anthony Wood, CEO of over-the-top company, Roku, revealed that the company hopes to raise $30 million in private funding this quarter from Menlo Ventures and other sources, and that it may go public next year--though he added that it is not currently working with an investment bank and has yet to set a date for an IPO.

MLB.TV to Be Available on Apple's New iPad, Other Portable Devices, the digital arm of Major League Baseball, announced Wednesday that, starting with the 2010 season, its subscription-based, live streaming-enabled broadband video service, MLB.TV, will for the first time offer portability. According to the company, subscribers to the service will be able to access a complete season of 2,430 games on a range of portable interactive platforms, including the new Apple iPad and the At Bat 2010 app for iPhone/iPod touch. The company says that it expects to be able to announce additional platforms for MLB.TV's live streaming prior to baseball's Opening Day. to White-Label its Interactive Video Commerce Player

Interactive video commerce company,, announced Wednesday that it is offering its interactive video player on a white-label basis to other Web site operators. The player, which is powered by technologies from Jivox, allows viewers to click on items for sale in a video, in order to launch supplemental product information that appears to the right of the screen, and lets them make purchases without stopping the video or leaving the video page. According to, the player will work on any third-party Web site: Web site operators simply insert a line of code in the page in which they want the player to operate, the company says.

Ooyala Launches Localized Version of its Broadband Video Publishing Platform for Japan

--Also Launches Self-Serve Web Site for Japanese Market

Earlier this month (see the article published on, January 12th), broadband video platform provider, Ooyala, announced that it had entered into a partnership with NTT Smartconnect--a subsidiary of Asia's largest telco, NTT Holdings--to sell a localized, co-branded version of its flagship Backlot video platform in Japan. On Wednesday, the company launched the new Japanese version of the platform, together with a Japanese Web site.

Total Immersion Creates Interactive Augmented Reality Applications for Paramount, Fox, Universal

Augmented reality specialist, Total Immersion, recently contacted [itvt] to let us know about some of the interactive AR applications it has completed over the past few months. The apps are all triggered by holding up a movie or album's packaging in front of a Webcam, which allows a hidden visual code to launch the app:

Sonic Solutions in Over-the-Top Deal with Cineplex Entertainment

--Company's Roxio CinemaNow Platform Will Power New Canadian OTT Service

Sonic Solutions, the digital media company that in 2008 acquired the pioneering broadband VOD service/platform, CinemaNow (it subsequently added "Roxio" to the service's name in order to make its branding consistent with its other products), announced Tuesday that it has signed an agreement with Canadian movie theater chain operator, Cineplex Entertainment. According to the company, the deal sees Cineplex licensing the Roxio CinemaNow platform to power a new movie streaming and download service at, that will make content available on a range of connected devices and that is scheduled to launch later this year. The service will be targeted at the Canadian market.

Concurrent Reports Lower Revenues and Profits, but Beats Wall Street Expectations

--Says It Has Secured Multiplatform Advanced Advertising/Measurement Deal with Charter

VOD and advanced advertising technology provider, Concurrent, on Tuesday released financial results for its fiscal second quarter (2010), ended December 31st:

Kyte Releases New Version of its Video Management Console

Kyte, a San Francisco-based company that offers a social-enabled broadband and mobile video platform for live and on-demand content (note: it bills its platform as "combin[ing] the real-time, interactive and community building capabilities of the social Web with professional-grade analytics and content management features, enabling businesses and organizations to engage online and mobile audiences and build community around their brand"), on Tuesday launched Kyte Console 2.0.

Arbitron Study Claims Ads in Social TV Environment Outperform Traditional Broadcast TV Equivalents

--Study Commissioned by Social TV Company, Akoo

Akoo, a Chicago-based company that operates a social music television network for out-of-home environments (note: earlier this month, the company announced that the US Patent and Trademark Office has awarded it a patent covering "an apparatus and method of using mobile devices to select on-demand content and socially interact with programming across networked digital video and Internet protocol television services through SMS text messaging or mobile applications"--see the article published on, January 14th), on Monday announced the results of an advertising effectiveness study that focuses on the social TV space.

Online VOD Service, SeeSaw, to Launch Invitation-Only Beta Today

SeeSaw--the broadband VOD service that broadcast transmission company, Arqiva, is developing following its acquisition of the platform assets of Project Kangaroo, the VOD platform developed by UKVOD, a joint venture between the BBC's commercial arm, BBC Worldwide, and terrestrial broadcasters, ITV and Channel 4, for a price believed to be in the £8 million range (note: Project Kangaroo was believed to be close to launch, when it was nixed in February by the Competition Commission, an independent public body that investigates mergers, markets and regulated industries at the UK government's behest)--will today (Tuesday) be

News Round-Up

--Ericsson Drops Tandberg Brand, Announces "End-to-Endless Television" in Multiple Syndication Deals, Partners with Interactive Ad Company, InSkin
--Nielsen to Merge Online Viewing into its C3 Ratings
--Recording Academy Planning Interactive Enhancements for Grammy Awards
--Verizon to Offer Streaming Radio to FiOS TV Customers

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form:

DirecTV Taps Entropic to Power New Set-Tops with Multiroom Viewing Capabilities

--Set-Tops Slated to Ship Later this Quarter

Fabless semiconductor company, Entropic Communications, announced Monday that its silicon has been selected by DirecTV for integration into a new line of set-top boxes that will offer new coax-based networking capabilities, including multi-room viewing. The new, HD "H-24 DVR" boxes (of which client and server versions will be offered) are currently in production, the company says, and will be in DirecTV customer homes starting later this quarter.

News Round-Up

--CableLabs' Next ETV Interop Begins February 22nd, Deadline for Applying Is January 29th
--DirecTV Begins Public Beta of Multiroom DVR
--Report: Hulu Mulling Plans to Launch Subscription Service
--Kaltura Releases Video Extension for Moodle
--Live Interactive Broadband Video Spin-Off Planned for Channel 4's "Embarrassing Bodies"
--Move Networks Appoints Eddy Hartenstein, Sol Trujillo to its Board
--SureWest Launches Microsoft Mediaroom-Based IPTV Service
--Ustream Launches Pay-Per-View Capability
--Verizon Rolls Out Interactive TV Upgrade in Pittsburgh and West Central Florida
--Vimeo Beta-Launches HTML5 Video Player

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form:

Immersive Media Creating 360-Degree, Geo-Coded Interactive Videos of Haiti Earthquake Aftermath

--Videos Intended to Help Relief, Recovery and Rebuilding Efforts

Immersive Media, a company that has developed a patented technology, dubbed imLIVE, that enables viewer-controlled, 360-degree, live, full-motion, interactive video experiences (note: the experience of watching video powered by the technology is akin to watching a video version of Google Street View), announced last week that it is making available 360-degree, interactive, online video footage of the earthquake devastation in Haiti free of charge to relief agencies, government departments and news-gathering organizations involved in the ongoing recover efforts.

ActiveVideo Signs Up Trailer Park as First Major Content Developer for its CloudTV Platform

Cloud-based interactive TV specialist, ActiveVideo Networks, and entertainment marketing agency, Trailer Park, announced last week that Trailer Park's recently formed Trailer Park Advanced Content (TPAC) group has become the first major content developer to officially embrace ActiveVideo's flagship CloudTV platform, which the company says is currently available in nearly 5 million homes (note: ActiveVideo's customers include Cablevision and Time Warner Cable), and which it says it expects to be in 10 million homes by the end of the year.

Syndicate content