Technology

Interactive TV News Round-Up (VII): Time Warner Cable, Tremor Video, Viacom, Cablevision

--Time Warner Cable to Launch African-American-Targeted Talk Show on VOD
--Tremor Video Claims Success for Interactive Video Ad for Nokia E7
--Viacom Sues Cablevision over iPad Live Streaming App
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: Time Warner Cable has announced the winners of a three-month-long contest to find on-air talent for "Born to Shine," a talk show that is targeted at African-Americans and that it plans to launch this fall on its VOD platform. The UK branch of online video advertising network provider, Tremor Video (formerly...

Interactive TV News Round-Up (VIII): Yahoo! Connected TV, Yidio

--Yahoo! Connected TV on 8 Million Devices; Broadcast Interactivity, Device Control, App Store Coming
--Online Programming Discovery Company, Yidio, Launches Alerts
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: In a posting on a corporate blog last week, Yahoo! provided an update on the status of its Yahoo! Connected TV platform. According to the company, the platform is now on 8 million devices, and 140 apps have been developed for the platform by such companies as CBS, Showtime, USA Today,...

"Social TV and its Impact on the Marketing, Monetization and Experience of Television" at The TV of Tomorrow Show 2011

[itvt] is pleased to present a video of "Social TV and its Impact on the Marketing, Monetization and Experience of Television," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were: Todd Greene , CEO, Loyalize Amber Harris , Director of Social Media, Discovery Communications Fraser Kelton , COO, GetGlue Ryan Lawler , NewTeeVee (Moderator) Somrat Niyogi , CEO, Miso Will Wright...

"Programming Discovery, Personalization, and the TV of Tomorrow" at The TV of Tomorrow Show 2011

[itvt] is pleased to present a video of "Programming Discovery, Personalization, and the TV of Tomorrow," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were: Sean Casey , CEO, SocialGuide Thomas Dvorak , Chief Marketing Officer, Aprico Brandon Eatros , CEO, Yidio Yosi Glick , President and CEO, Jinni Michele McGarry , VP of Business Development, ThinkAnalytics Alex Vikati , Executive...

"ITV Today: The Operator Perspective" at The TV of Tomorrow Show 2011

[itvt] is pleased to present a video of "ITV Today: The Operator Perspective," the opening panel session of The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were: Jeff Baumgartner , Light Reading Cable (Moderator) Chris Faw , SVP of Operations, Time Warner Cable Media Sales Joel Hassell , SVP of Engineering and Technical Operations, Canoe Ventures Jason Malamud , General Manager, Verizon FiOS Advertising Roland...

"ITV Tomorrow: EBIF, tru2way, IPTV, OTT and Beyond" at The TV of Tomorrow Show 2011

[itvt] is pleased to present a video of "ITV Tomorrow: EBIF, tru2way, IPTV, OTT and Beyond," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were: David de Andrade , Engineering Fellow, Video Software Architecture, Comcast Don Dulchinos , SVP of Advanced Platforms and Services, CableLabs Leslie Ellis , Translation Please/Multichannel News (Moderator) Malia Flynn , VP of Product Development, Canoe Ventures...

New iTV Doctor Column Asks "Can We Save EBIF?"

[itvt] has just published the LATEST EDITION of Rick Howe's regular column, " The iTV Doctor Is In! " This edition sees the good doctor sharing some thoughts on how EBIF can co-opt its competition in the interactive TV space.

Why Shaquille O’Neal Would Say Don’t Auto-Truncate Content

By Wes Williams, Scripps Networks ([itvt] contributing blogger) Interactive TV and mobile apps have to make do with limited screen space. One workaround is to just automatically truncate headlines until they’re short enough. If the headline is 50 characters and you only have room for 30, let the computer cut it off at 30. What could go wrong? I would encourage product teams to resist the temptation to take the easy way out. Why? Because...

Shazam Raises $32 Million to Continue its Expansion into Interactive TV

Audio-based automatic content recognition (ACR) specialist, Shazam (note: the London-based company is best known for offering a mobile application that consumers can use to identify music, as well as TV shows and other content--a process it calls "tagging"), said Wednesday that it has raised $32 million in a funding round led by Kleiner Perkins Caufield & Byers and Institutional Venture Partners , with the participation of existing investor, DN Capital .

MOVL to Launch "Pokerfun" App for Google TV

--Company's Platform Enables User Experiences that Play Out between Smartphones and Connected TV's
MOVL --an application-development company that specializes in developing apps that provide a user experience that plays out between iOS or Android smartphones and connected TV's (note: earlier this year, the company's "WeDraw" app, which enables a game in which a player draws a picture on their smartphone while other players guess what that picture is, based on what appears on the TV, won Samsung's Free the TV connected-TV app development contest--see the article published on itvt.com, January 17th)--is set to launch an app called "Pokerfun" in Google TV 's Spotlight Gallery.

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