Technology

YuMe Launches "Triple Play" Interactive Video Ad Format

http://yume.com/ad_gallery/?play=1&snm=triple_play&sdesc=Triple Play

Broadband video advertising technology provider, YuMe, on Tuesday announced the launch of a new video ad format dubbed "Triple Play." According to the company, Triple Play is a pre-roll video ad that is enhanced with an interactive menu that provides additional options for viewers to engage with a brand. The company claims that the new offering is unique "in that it lets viewers decide how they want to interact and engage with the advertiser." The offering was launched in partnership with Horizon Interactive and the latter's client, Livescribe, on a video ad for Horizon's Pulse pen: the ad is embedded above.

News Round-Up

--ABC Licensing Deal with CafePress Will Enable Fans to Design Merchandise Based on its Shows
--blinkx Trumpets Ranking by Nielsen as a "Top Online Video Site"
--Freeview Australia to Feature Ads that Appear When Viewers Fast-Forward
--Reports: YouTube to Offer Live Streaming Coverage of Indian Premier League Cricket

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form:

DISH Network Upgrading SeaChange Ad Insertion Systems to Meet Demand for HD Ads

--DISH Network in Conditional Access System Agreement with Kudelski's Nagravision

VOD and advanced advertising technology provider, SeaChange International, announced Tuesday that satellite TV provider, DISH Network, is upgrading its entire platform of SeaChange Spot advertising insertion systems to meet what it claims is a growing demand for HD ad placements across its North American footprint. SeaChange is DISH Network's exclusive ad insertion technology provider, having delivered ads for the satellite TV provider since it launched its DBS service back in 1996.

Finnish Interactive TV Company, Icareus, Trumpets "Strong Sales" for 2009

Helsinki-based interactive TV company, Icareus, contacted [itvt] Tuesday with an update on its trading activities for 2009. In spite of the ongoing recession, the company claims to have ended the year with "positive feelings": "Despite the world economy being as cold as the winter in Finland, we at Icareus are quite satisfied with the year 2009--both our turnover and results improved and we have been able to build new promising customer relationships," Icareus managing director, Toni Leiponen, said in a statement emailed to [itvt]. "Furthermore, the new year looks better then ever before, so we are eagerly looking forward, into the future."

Australian Interactive TV Wagering Service, Tab Active, Enjoys Third-Best Month in December

Australian interactive TV company, Two Way Limited, has provided December performance data for Tab Active, the ITV wagering service which it developed in partnership with Tabcorp Holdings and Foxtel, and which is available to Foxtel and Optus TV subscribers in Sydney and Melbourne.

AT&T Launches "Film Awards Interactive" Application for U-verse TV, iPhone/iPod touch

--Singapore's StarHub Launches Interactive TV Movie Ticketing App on its OpenTV-Powered Platform
--DirecTV, ESPN Offering Interactive TV App for Australian Open

AT&T has launched an interactive application, called Film Awards Interactive, for the iPhone/iPod touch and for its Microsoft Mediaroom-powered IPTV platform, U-verse TV. According to AT&T, among other things, the free app lets consumers use their remote control or their iPhone/iPod touch screen to:

Turner Classic Movies Launches App for iPhone/iPod touch, BlackBerry, Android

--Qik Upgrades Its Recently Launched Qik VideoCamera iPhone/iPod touch App
--Report: Netflix on iPhone Later this Year
--Verizon FiOS TV Launches Remote Scheduling App for Android

Turner Classic Movies (TCM) last week announced the launch of a new mobile phone application that will initially be available for iPhone/iPod touch, BlackBerry and Android handheld devices, and that the company says will subsequently support "dozens" of additional handhelds. "The TCM mobile device application is the ultimate mobile experience for classic film fans and is an important part of our strategy to solidify TCM's position as a lifestyle brand," Dennis Adamovich, TCM's SVP of brand and digital activation, said in a prepared statement.

Zodiac Interactive Trumpets Its EBIF Deployments

--Is Eyeing Acquisitions, Plans to Launch Product to Enable Operators to Offer App Stores

Interactive TV software developer, Zodiac Interactive (note: the company recently launched version 2.5 of its PowerUp ITV Framework--see the article published on itvt.com, January 12th), announced Monday that its EBIF user agent is successfully operating in conjunction with applications from multiple vendors and development environments within the cable ITV ecosystem, including NDS for addressable EBIF-based interactive ads to individual Cisco (Scientific-Atlanta) set-top boxes.

News Round-Up

--BT Vision Plans to Undercut Sky's Pricing of Premium Sports Programming
--CBS to Air Interactive Show Featuring Super Bowl Commercials
--DVPRemote v. 1.4 Released
--Google Seeks Patent for System that Would Enable Advertisers to Create Own Interactive Overlay Ads
--ITU Releases Three-Stage Roadmap for 3D TV, Sky Taps 3ality for its New 3D TV Service
--Kaltura Launches Video Extensions for Joomla
--Microsoft Said to Be in Talks to Offer ESPN on Xbox
--NBC Unveils Broadband Video Plans for Winter Olympics
--never.no to Showcase Enhancements to its Interactive TV Product Line at BVE 2010

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new, post-TVOT EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form:

Bresnan Begins Dynamic VOD Advertising Trial, Using Solutions from Arris, Avail-TVN, BlackArrow

Bresnan Communications, the US's 13th-largest MSO (it has approximately 300,000 subscribers), announced last week that it has begun a trial of technologies that enable the dynamic insertion of advertising into VOD programming.

Rogers Claims Successful First Month for its "TV Everywhere" Service, Unveils Roadmap

--New Features to Include Live Streaming, User Ratings, Recommendations, Navigation Enhancements

Canadian cable MSO, Rogers Communications, is claiming that Rogers On Demand Online Beta, its implementation of the "TV Everywhere" distribution model, is proving popular with its subscribers (note: the "TV Everywhere" distribution model seeks, via authentication technology, to make programming that pay-TV customers have already paid for through their cable, satellite or IPTV subscriptions available to those customers on multiple Web sites and platforms, and thus aims to head off the threat posed to pay-TV services by the increasing availability of over-the-top programming--for some background on TV Everywhere, see the articles published on itv

Icareus Delivers Range of Interactive TV Solutions to Radio Television Brunei

Helsinki-based interactive TV company, Icareus (note: the company's offerings include a range of authoring and delivery solutions for MHP, OCAP/tru2way, MHEG and other platforms, as well as an extensive catalog of off-the-shelf interactive TV games and other applications), contacted [itvt] last week to let us know that it has delivered a range of interactive TV solutions to Bruneian national broadcaster, Radio Television Brunei (RTB). The broadcaster--which operates five digital TV channels, RTB 1 and RTB 2 (simulcast), RTB 3 (HD), RTB 4 (international) and RTB 5, as well as five radio networks--is using the solutions to power MHP-based interactive TV services.

New iTV Doctor Column Features Interactive TV Notables Weighing in on 3D TV

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This week, various interactive TV industry notables--including Mike Bloxham of Ball State University's Center for Media Design, Allison Dollar of the iTV Alliance, Jaspal Bhasin of itaas, Glen Friedman of Ideas & Solutions, and Gary Arlen of Arlen Communications--weigh in on the buzz around 3D TV at the recent Consumer Electronics Show.

Ligos Says "One of the Nation's Largest Cable Operators" Will Deploy its EBIF-Based ETV Mosaic Tech

Savannah, Georgia-based Ligos said Wednesday that it has closed a deal with "one of the nation's largest cable operators"--which it did not identify--for a set of its EBIF-based ETV Mosaic systems, and that the operator will deploy the technology later this year (note: for more on Ligos's EBIF version of its flagship Mosaic EPG technology, see the article published on itvt.com, July 7th). According to the company, ETV Mosaic enables the creation and delivery of interactive presentations "for program guides and much more" on EBIF-enabled systems.

Comcast Launches Informational Web Site, User Guide for its New A28 i-Guide EPG

--MSO Is In Process of Rolling Out the Guideworks-Developed EPG on its Motorola Systems

Comcast has produced a demo video (embedded above), launched an informational Web site, and published a user guide for the A28 i-Guide, an EPG which was developed by GuideWorks, its joint venture with Rovi (formerly Macrovision), and which it has reportedly been in the process of rolling out on Motorola set-top boxes since September (

Syndicate content