Technology

Interactive TV News Round-Up (V): Oxygen Media, PRTC, Alcatel-Lucent, Microsoft, Samsung

--Oxygen Media Promotes Social/Interactive TV Executive, Jennifer Kavanagh
--PRTC Deploys Alcatel-Lucent's Microsoft Mediaroom-based IPTV Solution
--Samsung Smart View App Lets Users Share Content between Smart TV's and Mobile Devices
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: Oxygen Media has promoted Jennifer Kavanagh from VP to SVP of digital. "In her new position, she will be responsible for leading the strategic initiatives and revenue-focused objectives on all of Oxygen's digital and social platforms including mobile, apps, interactive TV, gaming and content distribution," the network states in its press...

Interactive TV News Round-Up (VI): SeaChange, Melita, Softel, TF1, Facebook

--SeaChange Powers VOD for Maltese Pay-TV Operator, Melita
--Softel Announces its IBC2011 Exhibit Plans
--French Broadcaster, TF1, Launches Social VOD Service on Facebook
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: SeaChange International has announced that it is providing a range of technologies and content for Maltese pay-TV operator Melita's new VOD service, which is slated to launch later this summer. "Melita selected the SeaChange Express solution with the SeaChange Adrenalin video backoffice and SeaChange VOD Managed Services, as well as a...

Interactive TV News Round-Up (VII): Time Warner Cable, Tremor Video, Viacom, Cablevision

--Time Warner Cable to Launch African-American-Targeted Talk Show on VOD
--Tremor Video Claims Success for Interactive Video Ad for Nokia E7
--Viacom Sues Cablevision over iPad Live Streaming App
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: Time Warner Cable has announced the winners of a three-month-long contest to find on-air talent for "Born to Shine," a talk show that is targeted at African-Americans and that it plans to launch this fall on its VOD platform. The UK branch of online video advertising network provider, Tremor Video (formerly...

Interactive TV News Round-Up (VIII): Yahoo! Connected TV, Yidio

--Yahoo! Connected TV on 8 Million Devices; Broadcast Interactivity, Device Control, App Store Coming
--Online Programming Discovery Company, Yidio, Launches Alerts
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: In a posting on a corporate blog last week, Yahoo! provided an update on the status of its Yahoo! Connected TV platform. According to the company, the platform is now on 8 million devices, and 140 apps have been developed for the platform by such companies as CBS, Showtime, USA Today,...

"Social TV and its Impact on the Marketing, Monetization and Experience of Television" at The TV of Tomorrow Show 2011

[itvt] is pleased to present a video of "Social TV and its Impact on the Marketing, Monetization and Experience of Television," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were: Todd Greene , CEO, Loyalize Amber Harris , Director of Social Media, Discovery Communications Fraser Kelton , COO, GetGlue Ryan Lawler , NewTeeVee (Moderator) Somrat Niyogi , CEO, Miso Will Wright...

"Programming Discovery, Personalization, and the TV of Tomorrow" at The TV of Tomorrow Show 2011

[itvt] is pleased to present a video of "Programming Discovery, Personalization, and the TV of Tomorrow," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were: Sean Casey , CEO, SocialGuide Thomas Dvorak , Chief Marketing Officer, Aprico Brandon Eatros , CEO, Yidio Yosi Glick , President and CEO, Jinni Michele McGarry , VP of Business Development, ThinkAnalytics Alex Vikati , Executive...

"ITV Today: The Operator Perspective" at The TV of Tomorrow Show 2011

[itvt] is pleased to present a video of "ITV Today: The Operator Perspective," the opening panel session of The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were: Jeff Baumgartner , Light Reading Cable (Moderator) Chris Faw , SVP of Operations, Time Warner Cable Media Sales Joel Hassell , SVP of Engineering and Technical Operations, Canoe Ventures Jason Malamud , General Manager, Verizon FiOS Advertising Roland...

"ITV Tomorrow: EBIF, tru2way, IPTV, OTT and Beyond" at The TV of Tomorrow Show 2011

[itvt] is pleased to present a video of "ITV Tomorrow: EBIF, tru2way, IPTV, OTT and Beyond," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were: David de Andrade , Engineering Fellow, Video Software Architecture, Comcast Don Dulchinos , SVP of Advanced Platforms and Services, CableLabs Leslie Ellis , Translation Please/Multichannel News (Moderator) Malia Flynn , VP of Product Development, Canoe Ventures...

New iTV Doctor Column Asks "Can We Save EBIF?"

[itvt] has just published the LATEST EDITION of Rick Howe's regular column, " The iTV Doctor Is In! " This edition sees the good doctor sharing some thoughts on how EBIF can co-opt its competition in the interactive TV space.

Why Shaquille O’Neal Would Say Don’t Auto-Truncate Content

By Wes Williams, Scripps Networks ([itvt] contributing blogger) Interactive TV and mobile apps have to make do with limited screen space. One workaround is to just automatically truncate headlines until they’re short enough. If the headline is 50 characters and you only have room for 30, let the computer cut it off at 30. What could go wrong? I would encourage product teams to resist the temptation to take the easy way out. Why? Because...

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