Music Choice Taps Norway's to Power its New Interactive TV Network, SWRV

Norwegian interactive TV software company,, announced Monday that its flagship Interactivity Suite is a key technology component of SWRV, the new 24/7 interactive music video network that was launched earlier this year by multiplatform programmer, Music Choice. The network--which is currently available to Cox digital cable subscribers in New England and Virginia on Channel 900 and to Cox broadband subscribers nationwide (note: Music Choice says that the network will be rolled out by multiple operators to millions of homes across the US in the coming months)--offers a line-up of interactive TV shows that, among other things, allow viewers to submit content, vote for and rate videos, and take over entire programming blocks.

Coincident TV Launches its "Hypervideo" Technology in Private Beta

--Technology Billed as Enabling Social Media, Web Links, Commerce, All Within the Video Player

At the NAB show in Las Vegas Monday, San Francisco-based start-up, Coincident TV (CTV), officially launched its flagship "hypervideo" technology in private beta. The technology--a software suite that the company bills as combining online video, social media, Web links and commerce into a single immersive experience--is currently powering a Facebook-integrated, interactive "social trailer" for Fox's primetime musical series, "Glee" (see the article published on, April 6th).

Netflix Prize Runner-Up Unveils Programming Recommendations Technology

--Gravity R&D's "Gravity Impress" Demo'd Running on Mediaroom in Microsoft's NAB Booth

A Hungarian company called Gravity R&D contacted [itvt] Monday to alert our readers to the international unveiling of its new Gravity Impress recommendations technology, running on the Microsoft Mediaroom IPTV platform, at the NAB show in Las Vegas this week. The technology, which the company says has been fully integrated with Mediaroom 2.0, is being demo'd in Microsoft's booth (SL220).

Digisoft Unveils Support for Hybrid DVB/IP Personalized Digital Video Services

At the NAB show in Las Vegas, Monday, Cork, Ireland-based digital TV technology provider, Digisoft, announced the general availability of its DigiHost Service Delivery Platform and Java-based middleware for the delivery of advanced, hybrid DVB/IP personalized digital video services. The company says it will be demo'ing the solutions, together with various "revenue-generating" applications and services, in the NAB's Destination Broadband Pavilion (Upper South Hall, Booth SU9506D).

MobiTV, Triveni Digital Partner on Interactive TV Solution for Mobile Phones

--MobiTV Launches iPhone Application

At the NAB show in Las Vegas, Monday, mobile TV specialist, MobiTV, and Triveni Digital, an LG Electronics-subsidiary that develops systems for managing and distributing data and metadata in DTV, mobile DTV and IPTV streams, unveiled the MobiTV Interactivity Server and Mobile TV Client, a solution which the companies say is based on the ATSC A/153 Mobile DTV standard and will enable "new interactive possibilities" for mobile media delivery.

Mozaik Launches Two-Screen Interactive TV Application for Apple iPad and iPhone

--Ustream Offers Live, Social TV Coverage of Bon Jovi Concert on the iPad
--Shazam Planning iPad-Based Two-Screen Interactive TV, Based on its Audio "Tagging" Tech

At the NAB show in Las Vegas, Monday, a company called Mozaik Multimedia launched a two-screen interactive TV application for the Apple iPad and iPhone. Dubbed "MovieBuddy" and based on the company's !Content technology, the new app is billed as allowing viewers to learn more about products, people and places they see on a movie or TV program, purchase featured products, and share information via Facebook, Twitter or email.

News Round-Up

--Germany's 7P Developing Interactive TV Widgets for Yahoo! Widget Engine
--Accenture Launches OTT TV Solution
--Amino in IPTV Set-Top Deal with CDE Lightband
--Brightcove Releases Version 4.1 of its Platform
--bwin Launches Social TV System
--Edgeware Appoints New CMO, EVP of Sales
--Fox Networks Names Julie Simon SVP of Advanced Services
--New IneoQuest Social TV Service Will Also Gather Feedback on Pay-TV QoS
--iStreamPlanet Integrates Silverlight Rough Cut Editor into its Video Workflow Automation Platform
--China's JENA to Integrate Qtv's Internet Media Player into its Connected TV's, STB's
--Netflix on Wii Now Available to All US Consumers
--Nordija Partners with AcumenLink to Bring its Widget-Based IPTV Middleware to US
--Rentrak to Provide VOD Measurement for New National Geographic Channel
--Turner Sports to Provide Multiscreen Coverage of NBA Playoffs
--Multiple OTT Developments in Australian Market

Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue:

BBC Announces Plans to Offer Four Original "Interactive Episodes" of "Doctor Who"

--Also Makes Children's Radio Reports Available through Red Button
--Commissions Second Series of "EastEnders" Broadband TV Spin-Off

The BBC last week announced plans to offer four original "interactive episodes" of its long-running scifi series, "Doctor Who." Entitled "Doctor Who--The Adventure Games" and available free of charge on, the "interactive episodes" will take the form of downloadable computer games for PC and Mac that will allow players to assume control of The Doctor and his human sidekick, Amy, as they embark on new adventures that complement the latest season of the TV series, the corporation says.

Strategy & Technology Launches MHEG-Based Solution for VOD and Catch-Up TV

Strategy & Technology, a UK-based company that specializes in solutions for standards-based interactive TV, announced Sunday that it will launch the S&T Player and Mediator, an MHEG-based solution for VOD and catch-up TV services, at the NAB show in Las Vegas this week (note: digital TV platforms based on the MHEG ITV middleware standard include the UK's Freeview and Freesat services, Freeview New Zealand and Freeview Australia). to Use Video Recommendations Technology from Peter Gabriel-Backed The Filter

--Microsoft Files Patent for TV Recommendations System

The Filter, a white-label provider of video recommendation and relevance systems that is backed by rock musician, Peter Gabriel, announced last week that it has been tapped by NBC (which will be its biggest client to date) to power short-form video recommendations for the broadcast network's Web site. According to the company, its technology will bring to the fore relevant video selections from NBC's catalog (which includes clips from such shows as "Chuck," "30 Rock," "The Office" and "Saturday Night Live"), thus providing users with easy discovery.

Microsoft Partnering with Intel and Broadcom to Bring Silverlight to Connected TV's, Set-Top Boxes

--Unveils IIS Media Services 4 and Silverlight Media Framework 2.0
--Ooyala and Kaltura to Incorporate Silverlight and IIS Media Services into their Platforms

Microsoft announced last week that it is working with system-on-a-chip (SoC) partners, Intel and Broadcom, to deliver support for reference designs that it says will provide the complete Silverlight platform to set-top boxes, connected TV's, Blu-ray Disc players and other connected consumer electronics devices (note: rival Adobe announced a similar initiative to bring its Flash platform to CE devices at last year's NAB show--see the article published on, April 21st, 2009).

Kyte Extends Its Social Video Platform to Living Room via Support for Boxee

--RawVoice Adds Support for Boxee, Roku

Kyte, a San Francisco-based company that offers a social-enabled broadband and mobile video platform for live and on-demand content (note: customers include ABC, Clear Channel, ESPN, Fox News, MTV, and NBA Digital, among others), announced last week that it has extended its platform to support the Boxee over-the-top-TV platform.

News Round-Up

--AirTies, GooMe Interactive in OTT Partnership
--Brightcove Tapped to Power New Finnish Broadband TV Service
--Analyst: EchoStar May Buy TiVo
--Google Launches Search Stories Video Creator
--Juniper to Acquire Ankeena
--Telstra in OTT Deal with LG Electronics, ABC (Australia) in OTT Deal with Sony
--Netflix's New Deals with Fox, Universal Impose 28-Day Delay on Streaming New Releases
--ninemsn Launches Catch-Up TV Service
--Visible Measures to Support HTML5 Video Measurement
--Wowza, Digital Rapids in Three-Screen Video Partnership

Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue:

Social Video Start-Up, Qlipso, Acquires Assets of Veoh

--Company Lets Users Interact via Webcam, Chat and 3D Avatars While Watching Flash-Based Media

Qlipso, a Jerusalem Venture Partners-backed social video start-up that allows users to interact live in "virtual rooms" with their friends, via Webcam, chat, voicechat and 3D avatars, while watching Flash-based media (including, for example, games and slideshows, as well as videos), said Wednesday that it has acquired "substantially all of" the assets (including its Web site, its video library, its advertising deals, its filtering, recommendation and backend technology, and--most crucially--its audience) of Veoh, the broadband video company that, in February, announced that it would declare Chapter 7 bankruptcy.

SeaChange Launches Remote Managed Services Offering for VOD Deployments

--Teleste Says Its MyCast Platform Is Powering Finland's First Cable VOD Deployment

VOD technology provider, SeaChange International, on Wednesday unveiled a new Remote Managed Services offering for its VOD customers, which it says will cost-effectively provide 24/7 systems analysis and maintenance to operators that offer VOD services. The company bills the new offering as providing a "virtual workforce extension, comprising the industry's largest digital video service team," and leveraging the remote monitoring and management utilities of its on-site Axiom on Demand content delivery platform.

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