Technology

Why Shaquille O’Neal Would Say Don’t Auto-Truncate Content

By Wes Williams, Scripps Networks ([itvt] contributing blogger) Interactive TV and mobile apps have to make do with limited screen space. One workaround is to just automatically truncate headlines until they’re short enough. If the headline is 50 characters and you only have room for 30, let the computer cut it off at 30. What could go wrong? I would encourage product teams to resist the temptation to take the easy way out. Why? Because...

Shazam Raises $32 Million to Continue its Expansion into Interactive TV

Audio-based automatic content recognition (ACR) specialist, Shazam (note: the London-based company is best known for offering a mobile application that consumers can use to identify music, as well as TV shows and other content--a process it calls "tagging"), said Wednesday that it has raised $32 million in a funding round led by Kleiner Perkins Caufield & Byers and Institutional Venture Partners , with the participation of existing investor, DN Capital .

MOVL to Launch "Pokerfun" App for Google TV

--Company's Platform Enables User Experiences that Play Out between Smartphones and Connected TV's
MOVL --an application-development company that specializes in developing apps that provide a user experience that plays out between iOS or Android smartphones and connected TV's (note: earlier this year, the company's "WeDraw" app, which enables a game in which a player draws a picture on their smartphone while other players guess what that picture is, based on what appears on the TV, won Samsung's Free the TV connected-TV app development contest--see the article published on itvt.com, January 17th)--is set to launch an app called "Pokerfun" in Google TV 's Spotlight Gallery.

SeaChange to Integrate Civolution's Watermarking Technology into its VOD Solutions

--Companies Say Integration Will Facilitate Launch of Early-Window VOD Services

BBC iPlayer Launches on BT Vision

BBC Worldwide, Starz to Offer Interactive Companion App for "Torchwood: Miracle Day"

Rovi, LG Electronics Sign New DivX Licensing Agreements

Outdoor Channel Launches iPhone/iPad/iPod touch App

The Outdoor Channel has launched a free iPhone/iPad/iPod touch app in the iTunes App Store. Key features of the app, according to the network, include: The ability to access video clips of Outdoor Channel shows, exclusive "talent footage," and highlighted event clips. According to the network, the app takes advantage of Apple's new AirPlay technology, allowing users to stream video from their iOS device directly to an Apple TV box. News on hunting, fishing, shooting,...

Entone in Deal to Make FusionTV Available to NECA Members

Hybrid-TV specialist, Entone , revealed Wednesday that it has secured a distribution deal with the National Exchange Carrier Association (NECA) that will see its FusionTV solution made available to that organization's membership. NECA--which claims to represent over 1,000 rural telcos across the US, and describes its goal as helping its members to implement "high-speed, multi-use broadband services"--says that FusionTV will enable its member companies and their broadband affiliates to offer VOD and other OTT services...

Interactive TV News Round-Up: Apple, ABC, Hulu, ITV, Kaltura, mgMedia, TotoTV

--Report: Apple Working with Major OEM to Develop iOS-Powered Connected-TV Sets
--"Expedition Impossible" Premiere to Feature Social TV Elements
--Report: Hulu Retains Investment Banks to Help with Possible Sale, Is Being Courted by Yahoo!
--ITV Taps Made By Many to Help Integrate its TV and Online Offerings
--Kaltura Enabling Internet Archive's Video Library to Support HTML5
--Mexico's TotoTV to Use mgMedia's Online Video Platform
--Time Warner Cable, Viacom Put their Litigation over iPad Streaming on Hold
Here are some other stories we didn't have room for in this issue: Citing a "former Apple executive, speaking with us on condition of anonymity," Daily Tech reports that Apple is partnering with a major OEM to develop and sell iOS-powered connected-TV sets that would come bundled with its Apple TV platform and iTunes. Producer Mark Burnett will provide live (on both coasts) commentary via Twitter during today's (June 23rd) premiere of his new reality...

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