Thought

Radio [itvt]: Opening Keynote at TVOT 2015

Check Out Television Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio

**(Note: the presentation begins after approximately 20 seconds.)

Announcing the Winners of the 12th Annual Awards for Leadership in Interactive and Multiplatform Television

 
[itvt] is pleased to announce the winners of the 12th Annual Awards for Leadership in Interactive and Multiplatform Television. The Awards were presented at TVOT 2015:
 
 
The winner of the Award for "Most Significant Impact" (recognizes the company or organization that has had the most significant impact on the industry as a whole over the past year) was:

itV Doctor Column: What Bull Durham Taught us about OTT

Dear Readers:

There is a classic quote from Ebby Calvin ("Meat") LaLoosh in "Bull Durham" that is very appropriate for our wacky business these days: "Baseball's a very simple game: you throw the ball, you catch the ball, you hit the ball."

And television is a very simple business: you make the show, you distribute the show, you watch the show.

And in all honesty, a lot of the talk about THE DISRUPTIVE IMPACT OF OTT!!!!!!! is just that: talk.

We still gotta make the shows, distribute the shows, and get people to watch.

The iTV Doctor Is In! OTT and the Kitchen Table

Dear Readers
 
At TVOT 2014 San Francisco, we had an all-star cast of panelists at our Virtual MSO panel: Sherry Brennan from Fox Networks; Mick Darling from Tomorrowish; Paul Johnson from MPP Global; Adam Lowy from Dish Network; Tom Morgan from Net2TV; Eric Fitzgerald Reed from Verizon; and Eduard Zaslavsky from WebTuner 
 

New at TVOT SF 2015!

The iTV Doctor Is In! To Hack, or Not to Hack...

...that is the question--Whether 'tis Nobler in the mind to suffer The Slings and Arrows of outrageous Upheaval Or to take Arms against a Sea of Competitors (with sincere apologies to Wm. Shakespeare). 
 
We all know it's not your grandfather's, or even your father's cable industry anymore. We have an enormously successful and profitable subscription television business model that we are in the process of carefully throwing overboard in favor of a variety of direct-to-consumer strategies. And we have a LOT to figure out. 
 

Interactive TV Headlines Round-Up 3/3/15 (IV): Machinima, Vimeo, Warner Bros., MLBAM, mirada, Edgeware, MTV, NBC Stations, NBC Sports, Net2TV, Netflix

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2015 (June 23rd-24th in San Francisco--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Keynote Presentation by Alan Wurtzel, NBCUniversal's President of Research and Development, at TVOT NYC 2014

[itvt] Presents...The TV of Tomorrow Show 2015!

This Year TVOT Is Moving to a Spectacular New Location in San Francisco's Beautiful Presidio National Park, Overlooking the Golden Gate Bridge and the San Francisco Bay
 
Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event!
 

[itvt] Column: The ITV Doctor Is In! The Christmas Column

Dear Readers:

As some of you know, the good doctor sometimes puts on the red velvet suit for local community groups. Done it for years. And just for grins, I thought I share a few observations from behind the beard.

In our family we have ongoing debates on the commercialization of Christmas. My wife takes the position that all the good that is done at Christmas--donations, food drives, helping those in need--should be done all year long. And she's right (as usual). But my position is that if we didn't do good at Christmas, we might not do it at all.

Column: The iTV Doctor Is In! Everybody's Talking about OTT and Kaltura

Dear Readers:

This is the season of OTT. To paraphrase Harry Nilsson: "Everybody's talking about it. I hear every word they're saying." And in another 24 months, all this talk will simply be the "echoes of my mind." Why? Because EVERYBODY'S GOING OVER THE TOP! The "analysts" get tied up trying to compare pricing models for the likes of HBO and Netflix, wrongly assuming that consumers will pick one or the other. That's an idiotic assumption, because the consumers will pick anything and everything they want.

The iTV Doctor Is In! Dis-Integration and Reincarnation

Dear Readers:

It's been a wild and wooly few weeks since we last talked, and the OTT provider segment is getting crowded. It seems that every television network family has either announced their plans, or is waiting for the right time, along with every service provider. And I expect the content producers and studios won't be far behind.

Radio [itvt]: Rentrak Corporate President, Cathy Hetzel, on the Company's Acquisition of Kantar Media

Earlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing Kantar Media's U.S. TV measurement business for $98 million in stock. Rentrak also announced that WPP-owned media-buying company, GroupM, will use its national and local TV data, and that WPP will purchase $56 million of Rentrak stock.

In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Rentrak corporate president, Cathy Hetzel, explains the significance of the Kantar acquisition and the company's other deals with WPP, and shares her thoughts on the future of the TV measurement space.
 

The iTV Doctor Is In! The Shade Tree Mechanic Goes Over the Top

Dear Readers:

My father was a brilliant chemical and mechanical engineer. When he bought a new 1964 Pontiac GTO, he was so curious about the engine that he took it apart and laid the pieces out on the garage floor. And when he put it back together, he didn't have any parts left over (a skill I never mastered...).

But one thing Dad always talked about was the primary operating philosophy of the Shade Tree Mechanic: "If it ain't broke, don't fix it." And for all of his life, and for most of mine, that philosophy has worked.

Until now.

"Still Not Dead? Debating the Future of Pay-TV" at The TV of Tomorrow Show 2014

[itvt] is pleased to present a video recording of the TVOT 2014 session, "Still Not Dead? Debating the Future of Pay-TV" The session was described in the show brochure as follows:

"Moderated by Alan Wolk, Global Lead Analyst at Piksel, and taking off from the ideas expounded in his widely disseminated--and controversial--slide deck, 'Still Not Dead: 7 Myths about the Current State of the TV Industry Debunked,' this session will feature two teams of prominent television experts with opposing views on the so-called 'cord-cutting' phenomenon, engaged in a lively debate on the future of pay-TV. Audience participation in the debate will be strongly encouraged!" Panelists included:

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