Radio [itvt]: Rentrak Corporate President, Cathy Hetzel, on the Company's Acquisition of Kantar Media
Earlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing Kantar Media's U.S. TV measurement business for $98 million in stock. Rentrak also announced that WPP-owned media-buying company, GroupM, will use its national and local TV data, and that WPP will purchase $56 million of Rentrak stock.
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Rentrak corporate president, Cathy Hetzel, explains the significance of the Kantar acquisition and the company's other deals with WPP, and shares her thoughts on the future of the TV measurement space.
My father was a brilliant chemical and mechanical engineer. When he bought a new 1964 Pontiac GTO, he was so curious about the engine that he took it apart and laid the pieces out on the garage floor. And when he put it back together, he didn't have any parts left over (a skill I never mastered...).
But one thing Dad always talked about was the primary operating philosophy of the Shade Tree Mechanic: "If it ain't broke, don't fix it." And for all of his life, and for most of mine, that philosophy has worked.
[itvt] is pleased to present a video recording of the TVOT 2014 session, "Still Not Dead? Debating the Future of Pay-TV" The session was described in the show brochure as follows:
"Moderated by Alan Wolk, Global Lead Analyst at Piksel, and taking off from the ideas expounded in his widely disseminated--and controversial--slide deck, 'Still Not Dead: 7 Myths about the Current State of the TV Industry Debunked,' this session will feature two teams of prominent television experts with opposing views on the so-called 'cord-cutting' phenomenon, engaged in a lively debate on the future of pay-TV. Audience participation in the debate will be strongly encouraged!" Panelists included:
TVOT Update: "Understanding Programmatic TV Ad Buying" and "Grand Finale" at The TV of Tomorrow Show 2014
[itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2014 Schedule of Sessions with more details about the panel sessions, "Understanding Programmatic TV Ad Buying" and "TVOT 2014 Grand Finale." We have also included this information below.
We will be announcing details of additional TVOT 2014 keynotes and panels throughout this week.
Television is changing, and it will never be the same again (how many times have we heard THAT?). But this time it might be real. By the end of the year we expect to see two or three major distributors offering some form of virtual MSO subscription service: Dish Network, with their ABC/Disney/ESPN package; Verizon, powered by Intel's OnCue platform; and one other--possibly Comcast.
Consumers will watch programming on basically anything with a flat glass screen, and they'll use cable, satellite, telco, Netflix, Amazon, Hulu and many more. The mind boggles.
With great graphics comes great storytelling responsibility – says founder of VISUALIZED
By Will Kreth
As we enter 2014, the folks who are looking to increase viewership of their video content are finding the task is rapidly increasing in complexity and cost.
The studios and networks are stretching their budgets to create television programming that attracts and keeps the audience anytime, anywhere. And some of them are starting to realize that keeping the viewers CONNECTED to the content when they are AWAY from the television screen can go a long way towards bringing them back to the show.
When mentioning a hotel stay to our friends (or on TripAdvisor), we often talk about how they made us feel. The attention to detail, the quality of the sheets on the bed, the way they anticipated our needs and seem to know our name whenever we call room service at 3 am. One thing we don’t often talk about is the quality of the TV in our rooms.
As the titans of the CE industry that make and sell the next generation of connected/smart TV and 4K (Ultra HD) displays will eventually find out, this lack of conversation isn’t going to change for the foreseeable future. (But it should/ could – more on that later).
Will on Wednesdays: Get Off Your Ads and Mobilize! - Part 3: The Seismic Shifts that Will Need to Take Place to Make TV-to-Mobile Ad/Marketing Experiences Commonplace
By Will Kreth
In our first two articles, we looked at the leaders in the race to connect TV ad impressions to mobile marketing experiences (Apple, Google, Samsung and Amazon). In our third and final installment, we've talked to industry experts on how they see this movie playing out.
Moving from an Era of "What's in Your Wallet?" to "Who's Your Mobile Wallet?"
In our last installment, we looked at how Apple, with its vertically integrated products, identity architecture and cloud stack, may very well be the first company to bridge the TV advertising to mobile retail experience divide. From Apple TV to Passbook, we anticipate the company will opportunistically optimize their iAds platform -- using the awareness-generating power of TV ad impressions to both mobilize and shift branded experiences to the iPhone in as few clicks as possible.
Dontcha just love Fall? Football's cranking up, baseball is into the post-season, and the traditional new TV season has just begun. And with the new season comes innovation in the interactive television arena.