[itvt] is pleased to present a video recording of a presentation by Joe Martin, Manager of the Adobe Digital Index, at TVOT SF 2015 (June 23rd-24th in San Francisco). The presentation provided a detailed analysis of a number of key trends impacting the television industry, covering topics ranging from TV Everywhere to Live Streaming.
Announcing the Winners of the 12th Annual Awards for Leadership in Interactive and Multiplatform Television
There is a classic quote from Ebby Calvin ("Meat") LaLoosh in "Bull Durham" that is very appropriate for our wacky business these days: "Baseball's a very simple game: you throw the ball, you catch the ball, you hit the ball."
And television is a very simple business: you make the show, you distribute the show, you watch the show.
And in all honesty, a lot of the talk about THE DISRUPTIVE IMPACT OF OTT!!!!!!! is just that: talk.
We still gotta make the shows, distribute the shows, and get people to watch.
Interactive TV Headlines Round-Up 3/3/15 (IV): Machinima, Vimeo, Warner Bros., MLBAM, mirada, Edgeware, MTV, NBC Stations, NBC Sports, Net2TV, Netflix
As some of you know, the good doctor sometimes puts on the red velvet suit for local community groups. Done it for years. And just for grins, I thought I share a few observations from behind the beard.
In our family we have ongoing debates on the commercialization of Christmas. My wife takes the position that all the good that is done at Christmas--donations, food drives, helping those in need--should be done all year long. And she's right (as usual). But my position is that if we didn't do good at Christmas, we might not do it at all.
This is the season of OTT. To paraphrase Harry Nilsson: "Everybody's talking about it. I hear every word they're saying." And in another 24 months, all this talk will simply be the "echoes of my mind." Why? Because EVERYBODY'S GOING OVER THE TOP! The "analysts" get tied up trying to compare pricing models for the likes of HBO and Netflix, wrongly assuming that consumers will pick one or the other. That's an idiotic assumption, because the consumers will pick anything and everything they want.
It's been a wild and wooly few weeks since we last talked, and the OTT provider segment is getting crowded. It seems that every television network family has either announced their plans, or is waiting for the right time, along with every service provider. And I expect the content producers and studios won't be far behind.
Radio [itvt]: Rentrak Corporate President, Cathy Hetzel, on the Company's Acquisition of Kantar Media
Earlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing Kantar Media's U.S. TV measurement business for $98 million in stock. Rentrak also announced that WPP-owned media-buying company, GroupM, will use its national and local TV data, and that WPP will purchase $56 million of Rentrak stock.
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Rentrak corporate president, Cathy Hetzel, explains the significance of the Kantar acquisition and the company's other deals with WPP, and shares her thoughts on the future of the TV measurement space.