Interactive TV Headlines Round-Up 3/3/15 (IV): Machinima, Vimeo, Warner Bros., MLBAM, mirada, Edgeware, MTV, NBC Stations, NBC Sports, Net2TV, Netflix

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2015 (June 23rd-24th in San Francisco--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Keynote Presentation by Alan Wurtzel, NBCUniversal's President of Research and Development, at TVOT NYC 2014

[itvt] Presents...The TV of Tomorrow Show 2015!

This Year TVOT Is Moving to a Spectacular New Location in San Francisco's Beautiful Presidio National Park, Overlooking the Golden Gate Bridge and the San Francisco Bay
Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event!

[itvt] Column: The ITV Doctor Is In! The Christmas Column

Dear Readers:

As some of you know, the good doctor sometimes puts on the red velvet suit for local community groups. Done it for years. And just for grins, I thought I share a few observations from behind the beard.

In our family we have ongoing debates on the commercialization of Christmas. My wife takes the position that all the good that is done at Christmas--donations, food drives, helping those in need--should be done all year long. And she's right (as usual). But my position is that if we didn't do good at Christmas, we might not do it at all.

Column: The iTV Doctor Is In! Everybody's Talking about OTT and Kaltura

Dear Readers:

This is the season of OTT. To paraphrase Harry Nilsson: "Everybody's talking about it. I hear every word they're saying." And in another 24 months, all this talk will simply be the "echoes of my mind." Why? Because EVERYBODY'S GOING OVER THE TOP! The "analysts" get tied up trying to compare pricing models for the likes of HBO and Netflix, wrongly assuming that consumers will pick one or the other. That's an idiotic assumption, because the consumers will pick anything and everything they want.

The iTV Doctor Is In! Dis-Integration and Reincarnation

Dear Readers:

It's been a wild and wooly few weeks since we last talked, and the OTT provider segment is getting crowded. It seems that every television network family has either announced their plans, or is waiting for the right time, along with every service provider. And I expect the content producers and studios won't be far behind.

Radio [itvt]: Rentrak Corporate President, Cathy Hetzel, on the Company's Acquisition of Kantar Media

Earlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing Kantar Media's U.S. TV measurement business for $98 million in stock. Rentrak also announced that WPP-owned media-buying company, GroupM, will use its national and local TV data, and that WPP will purchase $56 million of Rentrak stock.

In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Rentrak corporate president, Cathy Hetzel, explains the significance of the Kantar acquisition and the company's other deals with WPP, and shares her thoughts on the future of the TV measurement space.

The iTV Doctor Is In! The Shade Tree Mechanic Goes Over the Top

Dear Readers:

My father was a brilliant chemical and mechanical engineer. When he bought a new 1964 Pontiac GTO, he was so curious about the engine that he took it apart and laid the pieces out on the garage floor. And when he put it back together, he didn't have any parts left over (a skill I never mastered...).

But one thing Dad always talked about was the primary operating philosophy of the Shade Tree Mechanic: "If it ain't broke, don't fix it." And for all of his life, and for most of mine, that philosophy has worked.

Until now.

"Still Not Dead? Debating the Future of Pay-TV" at The TV of Tomorrow Show 2014

[itvt] is pleased to present a video recording of the TVOT 2014 session, "Still Not Dead? Debating the Future of Pay-TV" The session was described in the show brochure as follows:

"Moderated by Alan Wolk, Global Lead Analyst at Piksel, and taking off from the ideas expounded in his widely disseminated--and controversial--slide deck, 'Still Not Dead: 7 Myths about the Current State of the TV Industry Debunked,' this session will feature two teams of prominent television experts with opposing views on the so-called 'cord-cutting' phenomenon, engaged in a lively debate on the future of pay-TV. Audience participation in the debate will be strongly encouraged!" Panelists included:

TVOT Update: "Understanding Programmatic TV Ad Buying" and "Grand Finale" at The TV of Tomorrow Show 2014

[itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2014 Schedule of Sessions with more details about the panel sessions, "Understanding Programmatic TV Ad Buying" and "TVOT 2014 Grand Finale." We have also included this information below.

We will be announcing details of additional TVOT 2014 keynotes and panels throughout this week.


The iTV Doctor Is In! Solving the Social TV Space/Time Continuum

Dear Readers:

Television is changing, and it will never be the same again (how many times have we heard THAT?). But this time it might be real. By the end of the year we expect to see two or three major distributors offering some form of virtual MSO subscription service: Dish Network, with their ABC/Disney/ESPN package; Verizon, powered by Intel's OnCue platform; and one other--possibly Comcast.

Consumers will watch programming on basically anything with a flat glass screen, and they'll use cable, satellite, telco, Netflix, Amazon, Hulu and many more. The mind boggles.

[itvt] Column: Will On Wednesdays - Is Data Visualization the “Front-End” for Big Data?

With great graphics comes great storytelling responsibility – says founder of VISUALIZED    

By Will Kreth

Will On Wednesdays: Majority Report - SeeSpace and User Interface Pioneer Dale Herigstad bring Augmented Television to the Masses

By Will Kreth

Radio [itvt]: Co-Founder, Dale Herigstad, on SeeSpace's New "Augmented Television" Device, InAiR

The iTV Doctor Is In! Heather Locklear's Social Media Prescience

Dear Readers:

As we enter 2014, the folks who are looking to increase viewership of their video content are finding the task is rapidly increasing in complexity and cost.

The studios and networks are stretching their budgets to create television programming that attracts and keeps the audience anytime, anywhere. And some of them are starting to realize that keeping the viewers CONNECTED to the content when they are AWAY from the television screen can go a long way towards bringing them back to the show.

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