Radio [itvt]: "Balancing Traditional National TV Advertising with Advanced TV Advertising" at TVOT NYC 2015

(Note: We have just announced that TVOT SF 2016 will take place June 7th-8th--purchase your Super-Early-Bird tickets here:

[itvt] Presents...The TV of Tomorrow Show 2016

  • This Year Marks TVOT's 10th Anniversary--Stay Tuned for Announcements about Our Anniversary Celebration!
  • Once Again, the Show Will Take Place in San Francisco's Beautiful Presidio National Park, Overlooking the Golden Gate Bridge, Alcatraz Island and the San Francisco Bay
  • TVOT 2016 Will Feature Unparalleled Networking/Business-Development Opportunities for Attendees, Innovative and Effective Branding Options for Sponsors and Exhibitors, Close to 200 Expert Speakers and Panelists, Hands-On Workshops and Master Classes, the Presentation of the 13th Annual Awards for Leadership in Interactive and Multiplatform Television, and Much, Much More
  • Tickets on Sale Now: Special Early-Bird and Group Rates Available

[itvt] is pleased to announce that the tenth annual TV of Tomorrow Show (TVOT) will take place June 7th-8th (Tuesday-Wednesday) at The Golden Gate Club in San Francisco's famous Presidio National Park--a spectacular location overlooking the Golden Gate Bridge, Alcatraz Island and the San Francisco Bay.

TVOT SF 2015 Presentation by Adobe Digital Index Manager, Joe Martin

[itvt] is pleased to present a video recording of a presentation by Joe Martin, Manager of the Adobe Digital Index, at TVOT SF 2015 (June 23rd-24th in San Francisco). The presentation provided a detailed analysis of a number of key trends impacting the television industry, covering topics ranging from TV Everywhere to Live Streaming.

Radio [itvt]: "The Battle for TV Everywhere: MVPD's vs. Networks. Who Will Win?" at TVOT SF 2015

Radio [itvt]: Opening Keynote at TVOT 2015

Check Out Television Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio

**(Note: the presentation begins after approximately 20 seconds.)

Announcing the Winners of the 12th Annual Awards for Leadership in Interactive and Multiplatform Television

[itvt] is pleased to announce the winners of the 12th Annual Awards for Leadership in Interactive and Multiplatform Television. The Awards were presented at TVOT 2015:
The winner of the Award for "Most Significant Impact" (recognizes the company or organization that has had the most significant impact on the industry as a whole over the past year) was:

itV Doctor Column: What Bull Durham Taught us about OTT

Dear Readers:

There is a classic quote from Ebby Calvin ("Meat") LaLoosh in "Bull Durham" that is very appropriate for our wacky business these days: "Baseball's a very simple game: you throw the ball, you catch the ball, you hit the ball."

And television is a very simple business: you make the show, you distribute the show, you watch the show.

And in all honesty, a lot of the talk about THE DISRUPTIVE IMPACT OF OTT!!!!!!! is just that: talk.

We still gotta make the shows, distribute the shows, and get people to watch.

The iTV Doctor Is In! OTT and the Kitchen Table

Dear Readers
At TVOT 2014 San Francisco, we had an all-star cast of panelists at our Virtual MSO panel: Sherry Brennan from Fox Networks; Mick Darling from Tomorrowish; Paul Johnson from MPP Global; Adam Lowy from Dish Network; Tom Morgan from Net2TV; Eric Fitzgerald Reed from Verizon; and Eduard Zaslavsky from WebTuner 

New at TVOT SF 2015!

The iTV Doctor Is In! To Hack, or Not to Hack...

...that is the question--Whether 'tis Nobler in the mind to suffer The Slings and Arrows of outrageous Upheaval Or to take Arms against a Sea of Competitors (with sincere apologies to Wm. Shakespeare). 
We all know it's not your grandfather's, or even your father's cable industry anymore. We have an enormously successful and profitable subscription television business model that we are in the process of carefully throwing overboard in favor of a variety of direct-to-consumer strategies. And we have a LOT to figure out. 

Interactive TV Headlines Round-Up 3/3/15 (IV): Machinima, Vimeo, Warner Bros., MLBAM, mirada, Edgeware, MTV, NBC Stations, NBC Sports, Net2TV, Netflix

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2015 (June 23rd-24th in San Francisco--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Keynote Presentation by Alan Wurtzel, NBCUniversal's President of Research and Development, at TVOT NYC 2014

[itvt] Presents...The TV of Tomorrow Show 2015!

This Year TVOT Is Moving to a Spectacular New Location in San Francisco's Beautiful Presidio National Park, Overlooking the Golden Gate Bridge and the San Francisco Bay
Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event!

[itvt] Column: The ITV Doctor Is In! The Christmas Column

Dear Readers:

As some of you know, the good doctor sometimes puts on the red velvet suit for local community groups. Done it for years. And just for grins, I thought I share a few observations from behind the beard.

In our family we have ongoing debates on the commercialization of Christmas. My wife takes the position that all the good that is done at Christmas--donations, food drives, helping those in need--should be done all year long. And she's right (as usual). But my position is that if we didn't do good at Christmas, we might not do it at all.

Column: The iTV Doctor Is In! Everybody's Talking about OTT and Kaltura

Dear Readers:

This is the season of OTT. To paraphrase Harry Nilsson: "Everybody's talking about it. I hear every word they're saying." And in another 24 months, all this talk will simply be the "echoes of my mind." Why? Because EVERYBODY'S GOING OVER THE TOP! The "analysts" get tied up trying to compare pricing models for the likes of HBO and Netflix, wrongly assuming that consumers will pick one or the other. That's an idiotic assumption, because the consumers will pick anything and everything they want.

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