Advertising

"Interactive TV Advertising: Local Implementations, National Implications" at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDING of "Interactive TV Advertising: Local Implementations, National Implications," a session at TVOT NYC Intensive (November 18th, 2010).

The panelists for the session were:

--Andy Addis, SVP of marketing and business development, Ensequence
--Andrew Capone, SVP of marketing and business development, NCC Media
--Dan Hassan, CEO, BackChannelMedia
--Stuart Lipson, principal, Leap Media Group (moderator)
--Patrick Peters, EVP and general manager of programming, FourthWall Media

The session was described in the TVOT NYC Intensive brochure as follows:

Leap Media Group Launches AdYield.tv Platform for Planning and Buying Advanced TV Advertising

--Leap Media Co-Founders, Stuart Lipson and Chris Pizzurro, Explain the New Platform to [itvt]'s Tracy Swedlow

Leap Media Group, a digital media agency that offers media planning, creative, research and other services to advertising agencies looking to develop interactive TV campaigns for their clients, will today (Monday) announce the beta release of its AdYield.tv software (http://www.adyield.tv).

mDialog to Bring its Real-Time In-Stream Video Advertising Solution to Roku OTT Platform

mDialog, a company best known for providing an in-stream advertising solution for iOS devices (i.e. iPad, iPhone and iPod touch), said Wednesday that it is extending its platform to the OTT market via support for the Roku platform.

Kudelski, SkyLife Form JV to Develop and Market Addressable and Interactive TV Advertising Solutions

--Companies Plan to Market Solutions Internationally, Following Deployment in Korea

The Kudelski Group, the Swiss company that recently acquired San Francisco-based interactive TV and advanced advertising technology provider, OpenTV, said Tuesday that it has agreed to form a joint venture with Korean satellite and hybrid services operator, SkyLife, to develop advanced advertising solutions, including solutions that will allow operators to implement addressable (i.e. geographically and demographically targeted) and interactive (e.g. telescoping-, RFI- and tcommerce-enabled) advertising. Such solutions, the companies say, will enable TV advertising to "become more relevant and interesting, therefore more profitable, as ads will be both interactive and specifically addressed to households."

Tremor Media Grows European Team as Part of "Drive for European Interactive Video Ad Dominance"

--Discovery Names Gabriel Sauerhoff VP of Digital Media Distribution

Online video advertising network operator, Tremor Media, said Tuesday that it is bolstering its European team with senior expertise and new hires, as part of what it describes as an "aggressive drive for European interactive video ad dominance."

CBS and the 4A's to Sponsor [itvt]'s TVOT NYC Intensive

[itvt] is pleased to announce that broadcast network, CBS, and the American Association of Advertising Agencies (the 4A's), the national trade association of the advertising agency business, have signed on as sponsors of TVOT NYC Intensive (November 18th, New York City), our new event devoted to the new national interactive TV platform and the rise of the ITV economy.

[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks

 

Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform

Tickets on Sale Now: Special Early-Bird and Group Rates Available

http://www.thetvoftomorrowshow.com

[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks

 

Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform

Tickets on Sale Now: Special Early-Bird and Group Rates Available

http://www.thetvoftomorrowshow.com

News Round-Up

--Canoe Ventures Testing Dynamic VOD Advertising
--Envivio Tapped to Support Meo's New Internet TV Service
--MGM Mirage Launches "Vegas Reality" Augmented Reality App for iPhone
--Netflix to Use Microsoft PlayReady in "Netflix-Ready" OTT Devices
--Saffron Digital Powering NBC Universal International's New Online Video Platform
--Sezmi Updates its Service
--Stoneroos Launches TV Guide App for iPhone/iPod Touch, Yahoo! Widget Platform

Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue:

[itvt] Has Just Published New Videos from the Cable Show, and an Interview with Tim Hanlon

--Videos Feature ActiveVideo Networks, ADB, Arris, OpenTV, Synacor and Universal Remote Control
--Hanlon Discusses his New Role at Catalyst S+F, and Opportunities for Marketers on New ITV Platforms

ActiveVideo Networks has sent [itvt] a series of videos that it shot both in its own and in various other companies' booths at the recent NCTA Cable Show.

News Round-Up (III)

--Cox Unveils Cisco/tru2way-Powered "Plus Package," Featuring Frog-Designed/NDS-Built "Trio" Guide
--DISH Network, Univision Partner on National RFI Interactive TV Advertising Product
--DVB Completes First Live Transmission Using New DVB-C2 Standard
--Ensequence Partners with Softel, S&T, VDS to Offer Single-Source Interactive TV Platform

The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers.

News Round-Up (VI)

--Sky to Abandon Red-Button in Favor of Green-Button Interactive TV Advertising
--STB Company, TechnoTrend Goerler, Licenses ANT Galio HbbTV Platform
--TiVo Announces Availability of Wireless N Network Adapter
--Tremor Media Raises $40 Million
--Interactive, Cross-Platform Reality Format, "uMan," Sold into Portuguese-Speaking Markets


The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.

New iTV Doctor Column on Interactive TV Advertising

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This week, the iTV Doctor examines methods for solving a problem inherent in interactive TV advertising: how to ensure that viewers who interact with ads during commercial breaks do not miss any of the program they were watching before they initiated their interaction.

Weather Underground Licenses Jivox's Interactive Video Advertising Platform

Interactive broadband video advertising technology provider, Jivox (note: for an overview of the various interactive advertising formats offered by the company, including formats that integrate social media, see the article published on itvt.com, January 20th), said Tuesday that it has licensed its platform to Weather Underground, which is using it to offer advanced video advertising options to its advertisers.

NDS, BlackArrow Form Strategic Business and Technology Alliance for Advanced Advertising

--BlackArrow Raises $20 Million in NDS-Led Series C Funding Round

Advanced advertising technology provider, BlackArrow, announced Monday that it has closed a $20 million Series C financing round that was led by interactive TV and conditional access technology provider, NDS, and that also saw the participation of existing BlackArrow investors Cisco, Comcast Interactive Capital, Intel Capital, the Mayfield Fund and Polaris Venture Partners.

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