Radio [itvt]: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior

Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior. The company also recently announced a deal with IHS Automotive that will allow it to measure the impact of AT&T U-verse advertising on auto...

TVOT Update: "Understanding Programmatic TV Ad Buying" and "Grand Finale" at The TV of Tomorrow Show 2014

[itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2014 Schedule of Sessions with more details about the panel sessions, "Understanding Programmatic TV Ad Buying" and "TVOT 2014 Grand Finale." We have also included this information below. We will be announcing details of additional TVOT 2014 keynotes and panels throughout this week. TO REGISTER 10:25-11:20AM, June 11th
Screening Room
Understanding Programmatic TV Ad...

Radio [itvt]: "Big Data: Friend or Foe?" at TVOT NYC 2013

[itvt] is pleased to present an audio recording of the TVOT NYC 2013 session, " Big Data: Friend or Foe? " The session was described in the show brochure as follows:

"This session is the first half of a two-part TVOT NYC 2013 mini-track on Big Data, which brings together some of the most influential experts and thought leaders in that space--as well as executives who have been at the forefront...

Will on Wednesdays: AdWeek 2013

([itvt] is pleased to present the first installment of a new column from well-known interactive TV industry figure, Will Kreth .) @wkreth

The mood of the 10th annual Advertising Week in New York was charged with a sense of paranoid optimism about the future of advertising and marketing. For four days (Sept. 23-26, 2013) 90,000+ folks associated with the ad industry descended on the global pinnacle of advertising excess-Times Square--to absorb...

[itvt] Presents...TVOT NYC Intensive 2012

East Coast "TV of Tomorrow Show" Event Will Feature Three Tracks, over 100 Expert Speakers and Panelists, Hands-On Workshops, the Return of [itvt]'s Popular Holiday Party, and Much More Tickets on Sale Now: Special Early-Bird and Group Rates Available [itvt] is pleased to announce that our third annual TVOT NYC Intensive will take place Monday, December 10th at 730 Third Avenue in Midtown Manhattan . As its name implies, TVOT NYC Intensive 2012 will pack...


Early-bird registration f or [itvt]'s sixth annual TV of Tomorrow Show (June 12th-13th, 2012, at the Yerba Buena Center for the Arts in San Francisco) ends at midnight next Wednesday, February 29th.

Early-bird registration allows you to attend the TV of Tomorrow Show for just $775 , representing a savings of $500 off the regular price of a ticket (and guaranteeing you a seat at this limited-attendance event).


Announcing the Schedule of Sessions for TVOT NYC Intensive 2011

Announcing the Schedule of Sessions for TVOT NYC Intensive 2011
[itvt] is pleased to announce the schedule of sessions for the second annual TVOT NYC Intensive ( Monday, December 5th, at 730 Third Avenue in Midtown Manhattan ). A PDF version can be downloaded here . TVOT NYC Intensive packs all the excitement of our flagship TV of Tomorrow Show into a highly focused, dialog-driven, one-day event. In addition to compelling and timely...

Interactive TV News Round-Up (IV): Rovi, 20th Century Fox, Channel 4, OMD, BMO, Hulu, Syfy

--Rovi Teams with 20th Century Fox, Channel 4, OMD for UK Connected-TV Advertising Trial
--Rovi also Launches Canadian Connected-TV Ad Trial, Shares Results of US Trial, Sues Hulu
--Syfy to Extend "Haven" Storyline via Twitter
Because the [itvt] editorial team has been on the road the past few weeks, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Rovi announced earlier...

Interactive TV News Round-Up (III): Bluestreak Technology, BrightLine, Cisco, Foxconn

--Bluestreak Technology Launches Consulting Practice
--Interactive TV Advertising and Marketing Agency, BrightLine, Receives $30 Million Investment
--Cisco Sells its Juarez, Mexico Set-Top Box Manufacturing Facility to Taiwan's Foxconn
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: Video delivery solutions provider, Bluestreak Technology , has launched a TV, video and mobile consulting practice called Bluestreak Creative Labs. "Bluestreak Creative Labs distinguishes itself with a dedicated team of experts skilled in the creative design and intelligent development of cross-platform and over-the-top (OTT) applications optimized for connected televisions, set-top boxes,...

LongTail Video Launches

--Includes Cloud-Based Version of Company's JW Player, Access to "Media Gallery," Monetization through Advertising
Online video platform provider, LongTail Video (note: the company is best known for its JW Player, which it claims is active on over 1.5 million Web sites), on Tuesday announced the public beta release of, which it says provides users with a free, cloud-based version of the JW Player and has been in private beta with over 300 publishers for more than a month. The company is also launching Media Gallery, a video content...