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Interactive TV News Round-Up (IV): Rovi, 20th Century Fox, Channel 4, OMD, BMO, Hulu, Syfy

--Rovi Teams with 20th Century Fox, Channel 4, OMD for UK Connected-TV Advertising Trial
--Rovi also Launches Canadian Connected-TV Ad Trial, Shares Results of US Trial, Sues Hulu
--Syfy to Extend "Haven" Storyline via Twitter
Because the [itvt] editorial team has been on the road the past few weeks, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Rovi announced earlier...

Interactive TV News Round-Up (III): Bluestreak Technology, BrightLine, Cisco, Foxconn

--Bluestreak Technology Launches Consulting Practice
--Interactive TV Advertising and Marketing Agency, BrightLine, Receives $30 Million Investment
--Cisco Sells its Juarez, Mexico Set-Top Box Manufacturing Facility to Taiwan's Foxconn
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: Video delivery solutions provider, Bluestreak Technology , has launched a TV, video and mobile consulting practice called Bluestreak Creative Labs. "Bluestreak Creative Labs distinguishes itself with a dedicated team of experts skilled in the creative design and intelligent development of cross-platform and over-the-top (OTT) applications optimized for connected televisions, set-top boxes,...

LongTail Video Launches LongTail.tv

--Includes Cloud-Based Version of Company's JW Player, Access to "Media Gallery," Monetization through Advertising
Online video platform provider, LongTail Video (note: the company is best known for its JW Player, which it claims is active on over 1.5 million Web sites), on Tuesday announced the public beta release of LongTail.tv, which it says provides users with a free, cloud-based version of the JW Player and has been in private beta with over 300 publishers for more than a month. The company is also launching Media Gallery, a video content...

Interactive TV News Roundup

-- GabCast.TV Turns Video Chats into Web Video Shows -- Rovi Delivers Advertising to Connected Sony TVs -- Roku Hits 15 Million Channel Downloads
Veteran TV executives Fred Silverman and Paul Wagner launched a Web video site focused on building a schedule around live video chats on topics ranging from dating to pet care. GlobeCast.TV , which debuted Monday, features channels on "college fun," "dating fun," "pets," and "live shows and auditions." More Rovi Corp. said that Sony Electronics launched its advertising service on its line of broadband connected Sony Bravia TVs. In April, Rovi announced that it was...

Rovi Targets Connected TVs in Advertising Trial

--By Steve Donohue Rovi is beginning to test ways to sell advertising on broadband connected TVs from Samsung and other consumer electronics manufacturers. The interactive program guide vendor announced Tuesday that it had signed Carnival Cruise Lines and clients of interactive TV ad agency BrightLine to participate in a trial that it will run in North America. It also plans to conduct trials in the United Kingdom and Canada during the second half of 2011...

New Edition of StoryCentric Features Lori H. Schwartz, Chief Technology Catalyst for McCann Worldgroup, North America

[itvt] is pleased to present the latest edition of StoryCentric , our n ew video column from Brian Seth Hurs t, CEO of The Opportunity Mana ge ment Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentric focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with...

"The Buyers and Sellers of Interactive TV Advertising" at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDING of " The Buyers and Sellers of Interactive TV Advertising ," a session at TVOT NYC Intensive (November 18th, 2010).

The panelists for the session were:

-- Matt Bayer , supervisor, national broadcast, Carat
-- Mike Bologna , director of emerging communications, GroupM
-- Keith Kazerman , VP of sales, DirecTV
-- Chris Pizzurro , principal, Leap Media...

"Interactive TV Advertising: Local Implementations, National Implications" at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDING of "Interactive TV Advertising: Local Implementations, National Implications," a session at TVOT NYC Intensive (November 18th, 2010).

The panelists for the session were:

--Andy Addis, SVP of marketing and business development, Ensequence
--Andrew Capone, SVP of marketing and business development, NCC Media
--Dan Hassan, CEO, BackChannelMedia
--Stuart Lipson, principal, Leap Media Group (moderator)
--Patrick Peters, EVP and...

Leap Media Group Launches AdYield.tv Platform for Planning and Buying Advanced TV Advertising

--Leap Media Co-Founders, Stuart Lipson and Chris Pizzurro, Explain the New Platform to [itvt]'s Tracy Swedlow
Leap Media Group , a digital media agency that offers media planning, creative, research and other services to advertising agencies looking to develop interactive TV campaigns for their clients, will today (Monday) announce the beta release of its AdYield.tv software ( http://www.adyield.tv ). The company bills the new offering as empowering advertisers to plan and buy advanced TV advertising (including, it says, any ad unit on TV "beyond the :30 commercial"--such as, for example, ITV...

mDialog to Bring its Real-Time In-Stream Video Advertising Solution to Roku OTT Platform

mDialog , a company best known for providing an in-stream advertising solution for iOS devices (i.e. iPad, iPhone and iPod touch), said Wednesday that it is extending its platform to the OTT market via support for the Roku platform. According to the company, its real-time in-stream video ad solution can deliver ad pods so "seamlessly" to the Roku player that they are "indistinguishable from a traditional linear commercial break that viewers are accustomed to watching...

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