Advertising

Time Warner Cable Launches Advertising VOD Service, Promotions on Demand

Time Warner Cable launched a VOD service called Promotions on Demand, Monday, that it says will allow viewers to browse a range of long-format on-demand advertising (organized into such channels as "Find it on Demand" and "Automotive on Demand") and then, in less than a week, receive packages of coupons and other promotional material by mail for the product or service whose advertising they have just watched. While the MSO's press release announcing the new...

Virgin Media Says Trial Shows Viewers Are "Positive" about VOD Ads

--Round-Up of Recent VOD News from Virgin Media
UK cable operator, Virgin Media, announced Wednesday the findings of the first-ever trial of dynamic advertising on its VOD platform. The three-month trial saw ads from various brands (including Kelloggs, Lurpak, O2, John Frieda, COI Army, Alberto, General Motors, Royal Mail, Littlewoods, Bodyform, John Lewis, Warner Bros. and Anchor) inserted around selected on-demand programs from Virgin Media TV, Channel 4 and Warner TV, and delivered to 100,000 homes across north London. According to Virgin Media,...

etc.tv Claims its Super Bowl Interactive TV Ads Set New Record

etc.tv--a company which offers a "telescopic advertising" service that allows hyperlinking, via overlaid visual cues, from 30-second linear commercial spots to long-form advertising content hosted on cable operators' VOD platforms (note: the service also allows advertising content to be bookmarked for later viewing, and provides what etc.tv describes as "near real-time tracking"), as well as to tcommerce opportunities, and which is currently available to around 1.9 million consumers in Quebec through a deployment on cable...

New Over-the-Top Service, ZillionTV, in Advertising Deal with MillerCoors

At MIPTV in Cannes, Wednesday, studio-backed, subscription-free, "over-the-top" on-demand TV service, ZillionTV, announced that it has secured a major advertising partnership with MillerCoors, the second-largest beer brand in the US. ZillionTV bills its service, which is currently in beta, as giving content owners three main options for monetizing their content: offering it for sale, offering it for rental, or offering it free-of-charge with targeted and addressable advertising. According to the company, MillerCoors will be leveraging...

Announcing the Schedule of Sessions for The TV of Tomorrow Show 2009

[itvt] is pleased to announce the schedule of sessions for The TV of
Tomorrow Show 2009 (March 10-11, San Francisco) . The schedule is included in full below. For more info, please go to http://www.thetvoftomorrowshow.com For a few more days, tickets to the show will still be available at the
special February Discount price of $975 (representing a savings of $300
over the regular price), and can be purchased here: http://www.itvt.com/tvoftomorrow/pages/register.html SCHEDULE...

[itvt] Presents…The TV of Tomorrow Show 2009

Invidi Forms Advisory Board for Advanced Advertising

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Signs Addressable Advertising Deal with DISH Network
Advanced advertising technology specialist, Invidi Technologies, has created an advisory board to provide strategic expertise and guidance on advanced advertising initiatives. According to the company, the advisory board is tasked with ensuring that all participants in the advanced advertising ecosystem--multichannel video program distributors, TV broadcasters, program networks, advertisers, media buyers and media sellers--benefit from digital technology efficiencies and "share in the value chain." Invidi says that the advisory board's four members were chosen in recognition...

BrightLine Names Phyllis Ehrlich SVP of Business Development

Interactive TV advertising agency, BrightLine iTV Marketing Specialists, has named Phyllis Ehrlich to the newly created position of SVP of business development. Reporting to CEO, Jacqueline Corbelli, she will be a member of the company's management team and will be based in its New York City headquarters. Ehrlich previously spent an 11-year stint at Turner Broadcasting System where she oversaw strategic ad sales and marketing for cable channels, Cartoon Network and Adult Swim, and their...

Ensequence, Visible World Team on ETV/EBIF Advertising Solution

Ensequence Says Over 50 Blu-ray Titles Developed Using Create Software
Interactive TV authoring solutions provider, Ensequence, and addressable advertising specialist, Visible World, have teamed on an advertising solution which they say will provide media companies and advertisers with addressability, measurement and interactivity through a single platform, using the ETV/EBIF standard. According to the companies, the solution leverages ETV/EBIF to deliver interactive TV advertising to specifically targeted audiences through Ensequence's ITV technology and Visible World's intelliSpot Connect platform (note: the latter is billed as an addressable...

etc.tv in Interactive TV Advertising Deals with RDS, Astral Media, TQS

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Will Enable ITV Advertising for RDS's Super Bowl XLIII Telecast
etc.tv--a company that offers a "telescopic advertising" service which allows hyperlinking, via overlaid visual cues, from 30-second linear commercial spots to long-form advertising content hosted on cable operators' VOD platforms (note: the service also allows advertising content to be bookmarked for later viewing), as well as to tcommerce opportunities, and which is currently available to around 1.9 million consumers in Quebec through a deployment on cable operator Videotron's illico digital cable service--says that Quebec-based sports...

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