Advertising

Kudelski, SkyLife Form JV to Develop and Market Addressable and Interactive TV Advertising Solutions

--Companies Plan to Market Solutions Internationally, Following Deployment in Korea
The Kudelski Group , the Swiss company that recently acquired San Francisco-based interactive TV and advanced advertising technology provider, OpenTV, said Tuesday that it has agreed to form a joint venture with Korean satellite and hybrid services operator, SkyLife , to develop advanced advertising solutions, including solutions that will allow operators to implement addressable (i.e. geographically and demographically targeted) and interactive (e.g. telescoping-, RFI- and tcommerce-enabled) advertising. Such solutions, the companies say, will enable TV...

Tremor Media Grows European Team as Part of "Drive for European Interactive Video Ad Dominance"

--Discovery Names Gabriel Sauerhoff VP of Digital Media Distribution
Online video advertising network operator, Tremor Media , said Tuesday that it is bolstering its European team with senior expertise and new hires, as part of what it describes as an "aggressive drive for European interactive video ad dominance."

The company has promoted senior US business development director, Dan Ruch, to VP Europe, in what it says is a bid to align its US and EU businesses in preparation for European market...

CBS and the 4A's to Sponsor [itvt]'s TVOT NYC Intensive

[itvt] is pleased to announce that broadcast network, CBS , and the American Association of Advertising Agencies (the 4A's) , the national trade association of the advertising agency business, have signed on as sponsors of TVOT NYC Intensive (November 18th, New York City) , our new event devoted to the new national interactive TV platform and the rise of the ITV economy. They join a roster of sponsors that includes presenting sponsor, Canoe Ventures, as...

[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks

Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform Tickets on Sale Now : Special Early-Bird and Group Rates Available http://www.thetvoftomorrowshow.com
[itvt] is pleased to present TVOT NYC Intensive , a unique dialog event that will take place in New York City on Thursday, November 18th, 2010 and that will build...

[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks

Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform Tickets on Sale Now : Special Early-Bird and Group Rates Available http://www.thetvoftomorrowshow.com
[itvt] is pleased to present TVOT NYC Intensive , a unique dialog event that will take place in New York City on Thursday, November 18th, 2010 and that will build...

News Round-Up

--Canoe Ventures Testing Dynamic VOD Advertising
--Envivio Tapped to Support Meo's New Internet TV Service
--MGM Mirage Launches "Vegas Reality" Augmented Reality App for iPhone
--Netflix to Use Microsoft PlayReady in "Netflix-Ready" OTT Devices
--Saffron Digital Powering...
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Light Reading Cable's Jeff Baumgartner has an update on Canoe Ventures ' ongoing tests of methods for dynamically inserting advertising into VOD programming. The tests are being conducted in the company's Innovation Lab, and are using This Technology 's SpotBuilder Placement Opportunity Information Service (POIS) software. Envivio has announced that Portugal Telecom has selected its Three Screens...

[itvt] Has Just Published New Videos from the Cable Show, and an Interview with Tim Hanlon

--Videos Feature ActiveVideo Networks, ADB, Arris, OpenTV, Synacor and Universal Remote Control
--Hanlon Discusses his New Role at Catalyst S+F, and Opportunities for Marketers on New ITV Platforms
ActiveVideo Networks has sent [itvt] a series of videos that it shot both in its own and in various other companies' booths at the recent NCTA Cable Show.

The videos include demo's of a new iPad app and a new social TV app (dubbed "Friends Mosaic") from ActiveVideo; an interview with Sangita Verma, co-founder of TAG Networks, the interactive TV games company that was recently acquired by ActiveVideo; and interviews with and...

News Round-Up (III)

--Cox Unveils Cisco/tru2way-Powered "Plus Package," Featuring Frog-Designed/NDS-Built "Trio" Guide
--DISH Network, Univision Partner on National RFI Interactive TV Advertising Product
--DVB Completes First Live Transmission Using New DVB-C2 Standard
--Ensequence Partners with...
The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers. Cox Communications has announced a new "TV experience," called the Plus Package, that is based on tru2way-powered Cisco 8642 HD/DVR and 1642 HD receivers. While the new offering features, among other things, whole-home DVR functionality and an expanded line-up of HD channels, what Cox calls its "crown...

News Round-Up (VI)

--Sky to Abandon Red-Button in Favor of Green-Button Interactive TV Advertising
--STB Company, TechnoTrend Goerler, Licenses ANT Galio HbbTV Platform
--TiVo Announces Availability of Wireless N Network Adapter
--Tremor Media Raises $40 Million
--Interactive, Cross-Platform...

The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Sky says that it will abandon red-button interactive TV advertising, as a result of diminishing demand from advertisers. It plans to focus its...

New iTV Doctor Column on Interactive TV Advertising

[itvt] has just published the latest edition of Rick Howe 's regular column , " The iTV Doctor Is In! " This week, the iTV Doctor examines methods for solving a problem inherent in interactive TV advertising: how to ensure that viewers who interact with ads during commercial breaks do not miss any of the program they were watching before they initiated their interaction.

In addition, [itvt] blogger, Edgar Villalpando , SVP...

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