Advertising

Rovi Targets Connected TVs in Advertising Trial

--By Steve Donohue Rovi is beginning to test ways to sell advertising on broadband connected TVs from Samsung and other consumer electronics manufacturers. The interactive program guide vendor announced Tuesday that it had signed Carnival Cruise Lines and clients of interactive TV ad agency BrightLine to participate in a trial that it will run in North America. It also plans to conduct trials in the United Kingdom and Canada during the second half of 2011...

New Edition of StoryCentric Features Lori H. Schwartz, Chief Technology Catalyst for McCann Worldgroup, North America

[itvt] is pleased to present the latest edition of StoryCentric , our n ew video column from Brian Seth Hurs t, CEO of The Opportunity Mana ge ment Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentric focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with...

"The Buyers and Sellers of Interactive TV Advertising" at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDING of " The Buyers and Sellers of Interactive TV Advertising ," a session at TVOT NYC Intensive (November 18th, 2010).

The panelists for the session were:

-- Matt Bayer , supervisor, national broadcast, Carat
-- Mike Bologna , director of emerging communications, GroupM
-- Keith Kazerman , VP of sales, DirecTV
-- Chris Pizzurro , principal, Leap Media...

"Interactive TV Advertising: Local Implementations, National Implications" at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDING of "Interactive TV Advertising: Local Implementations, National Implications," a session at TVOT NYC Intensive (November 18th, 2010).

The panelists for the session were:

--Andy Addis, SVP of marketing and business development, Ensequence
--Andrew Capone, SVP of marketing and business development, NCC Media
--Dan Hassan, CEO, BackChannelMedia
--Stuart Lipson, principal, Leap Media Group (moderator)
--Patrick Peters, EVP and...

Leap Media Group Launches AdYield.tv Platform for Planning and Buying Advanced TV Advertising

--Leap Media Co-Founders, Stuart Lipson and Chris Pizzurro, Explain the New Platform to [itvt]'s Tracy Swedlow
Leap Media Group , a digital media agency that offers media planning, creative, research and other services to advertising agencies looking to develop interactive TV campaigns for their clients, will today (Monday) announce the beta release of its AdYield.tv software ( http://www.adyield.tv ). The company bills the new offering as empowering advertisers to plan and buy advanced TV advertising (including, it says, any ad unit on TV "beyond the :30 commercial"--such as, for example, ITV...

mDialog to Bring its Real-Time In-Stream Video Advertising Solution to Roku OTT Platform

mDialog , a company best known for providing an in-stream advertising solution for iOS devices (i.e. iPad, iPhone and iPod touch), said Wednesday that it is extending its platform to the OTT market via support for the Roku platform. According to the company, its real-time in-stream video ad solution can deliver ad pods so "seamlessly" to the Roku player that they are "indistinguishable from a traditional linear commercial break that viewers are accustomed to watching...

Kudelski, SkyLife Form JV to Develop and Market Addressable and Interactive TV Advertising Solutions

--Companies Plan to Market Solutions Internationally, Following Deployment in Korea
The Kudelski Group , the Swiss company that recently acquired San Francisco-based interactive TV and advanced advertising technology provider, OpenTV, said Tuesday that it has agreed to form a joint venture with Korean satellite and hybrid services operator, SkyLife , to develop advanced advertising solutions, including solutions that will allow operators to implement addressable (i.e. geographically and demographically targeted) and interactive (e.g. telescoping-, RFI- and tcommerce-enabled) advertising. Such solutions, the companies say, will enable TV...

Tremor Media Grows European Team as Part of "Drive for European Interactive Video Ad Dominance"

--Discovery Names Gabriel Sauerhoff VP of Digital Media Distribution
Online video advertising network operator, Tremor Media , said Tuesday that it is bolstering its European team with senior expertise and new hires, as part of what it describes as an "aggressive drive for European interactive video ad dominance."

The company has promoted senior US business development director, Dan Ruch, to VP Europe, in what it says is a bid to align its US and EU businesses in preparation for European market...

CBS and the 4A's to Sponsor [itvt]'s TVOT NYC Intensive

[itvt] is pleased to announce that broadcast network, CBS , and the American Association of Advertising Agencies (the 4A's) , the national trade association of the advertising agency business, have signed on as sponsors of TVOT NYC Intensive (November 18th, New York City) , our new event devoted to the new national interactive TV platform and the rise of the ITV economy. They join a roster of sponsors that includes presenting sponsor, Canoe Ventures, as...

[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks

Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform Tickets on Sale Now : Special Early-Bird and Group Rates Available http://www.thetvoftomorrowshow.com
[itvt] is pleased to present TVOT NYC Intensive , a unique dialog event that will take place in New York City on Thursday, November 18th, 2010 and that will build...

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