Advertising

A&E Television Networks to Use Microsoft's Admira TV Ad Marketplace for Three of its Channels

--Microsoft Acquired Admira via Purchase of Interactive TV Company, Navic, in 2008

Microsoft announced last week that it has signed a deal with A&E Television Networks (AETN) that will see the latter using Microsoft's Admira television ad marketplace to help optimize sales of select inventory on its Bio and History International channels (available in 47 million US households) and its History en Espanol channel (available in 29 million US households), starting this month. Microsoft acquired the Admira platform via its purchase of interactive TV and addressable advertising specialist, Navic, back in 2008 (note: the acquisition valued Navic at around $230 million). It announced a similar deal for Admira with NBC Universal, one of AETN's parent companies, last June.

New iTV Doctor Column Profiles Time Warner Cable's Joan Gillman

--[itvt]'s Daily News Coverage to Resume Later This Week

[itvt] has just published the first in a new series of columns from "The iTV Doctor Is In" columnist, Rick Howe. Entitled "The iTV Doctor: Profiles" and sponsored by HSN, the columns will profile various prominent figures in the interactive TV industry, starting with Joan Gillman, president of media sales at Time Warner Cable.

New iTV Doctor Column Asks Whether Interactive TV Games Can Compete with Regular Programming

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This week, Sangita Verma, founder and CEO of TAG Networks, explains how that company's interactive TV games channel on Oceanic Time Warner Cable is beating major linear programming networks in terms of average daily viewing minutes. (Note: [itvt] would like to thank Rick for moderating the highly praised panel, "The iTV Doctor Is In!: The Operating Room," at the TV of Tomorrow Show last week.)

Interactive Video Advertising Company, YuMe, Names Scot McLernon Chief Revenue Officer

Broadband video advertising technology provider, YuMe (note: the company recently launched a new video ad format, dubbed "Triple Play," in which a pre-roll ad is enhanced with an interactive menu that provides additional options for viewers to engage with the advertised brand--see the article published on itvt.com, January 20th), announced Monday that it has appointed ad sales veteran, Scot McLernon, as chief revenue officer. The company says that the hire comes in the wake of its "growth and expanding footprint in the online video advertising space." In his new role, McLernon will lead YuMe's video ad sales team.

[itvt] Presents "EBIF Intensive," a One-Day Workshop Featuring Canoe Ventures and CableLabs

--Will Take Place March 5th, Immediately after The TV of Tomorrow Show
--Tickets on Sale Now: Special Low Rates for TV of Tomorrow Show Attendees and Speakers

[itvt] is pleased to present "EBIF Intensive," a special one-day workshop/dialog event that will take place in San Francisco's Yerba Buena Center for the Arts on March 5th, the day after The TV of Tomorrow Show (March 3rd and 4th).

News Round-Up

--BT Vision Plans to Undercut Sky's Pricing of Premium Sports Programming
--CBS to Air Interactive Show Featuring Super Bowl Commercials
--DVPRemote v. 1.4 Released
--Google Seeks Patent for System that Would Enable Advertisers to Create Own Interactive Overlay Ads
--ITU Releases Three-Stage Roadmap for 3D TV, Sky Taps 3ality for its New 3D TV Service
--Kaltura Launches Video Extensions for Joomla
--Microsoft Said to Be in Talks to Offer ESPN on Xbox
--NBC Unveils Broadband Video Plans for Winter Olympics
--never.no to Showcase Enhancements to its Interactive TV Product Line at BVE 2010

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new, post-TVOT EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form:

News Round-Up

--Ceton Launches Digital Cable Quad-Tuner PC Card
--Hallmark Launches Augmented Reality-Enabled Greetings Cards
--HDNet Chairman, Mark Cuban, Attempts to Pour Cold Water on Enthusiasm for OTT
--Kaltura in Integration Partnership with Mzinga
--Ooyala in Broadband Video Deal with New York Daily News
--Vimeo Launches Mobile Version of its Video-Sharing Service
--Xerox Seeks Patent for Tech that Alters TV Shows' Video/Audio to Embed Targeted Advertising
--YouTube Invites Users to Suggest UI Improvements

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco), we are covering a number of stories in this issue in summary form:

Canoe Begins Trial of RFI Interactive TV Advertising, Pushes Back Commercial Launch until Spring

--Cablevision Lets Viewers Bookmark Movie Trailer via Optimum Select

Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), plans to commercially launch an EBIF-based Request for Information (RFI) interactive TV advertising product in the spring, and began a trial of RFI interactive TV advertising with a network partner in the fourth quarter of 2009, the company's senior director of marketing communications, Dana Runnells, told Multichannel News's Todd Spangler last week.

VideoClix to Power Clickable Interactive Video for Dailymotion

--Partnership Billed as "Bringing Clickable Video to the Masses"
--IC Places in Interactive Video Advertising Deals with Tremor Media, ScanScout

VideoClix, a Vancouver-based provider of technologies for clickable interactive video (which it calls "hypervideo"), said last week that it has signed a deal with Dailymotion, a Paris-based company which claims that its flagship broadband video portal is the world's second-largest. According to VideoClix, its technology will provide Dailymotion users with an "active and engaging" experience while providing advertisers with a non-intrusive way to reach their target audience. "This partnership brings clickable video to the masses on a global scale," VideoClix CEO, Babak Maghfourian, said in a prepared statement. "It's a win, win, win for audiences, publishers and advertisers alike."

News Round-Up

--Artivision Integrates its Target-Ad Service with Kaltura's Open Source Broadband Video Platform
--Denmark's Comtech to Use never.no's Interactive TV Technology at Conference Facilities, Retailers
--NDS Appoints New Indian Reseller
--Nielsen Provides More Info on its Single-Source Measurement Plan
--New iPhone Augmented Reality App Takes Advantage of Twitter's New Geotagging Feature
--YouTube Said to Be in Discussions about Streaming TV Shows on Pay-Per-View Basis

Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue:

SeaChange Deploys Dynamic VOD Advertising Technology with UK Cable Operator, Virgin Media

--SeaChange-Subsidiary, Mobix Interactive, Powers Subscription VOD for Mobile Carrier, 3 UK

VOD and advanced advertising technology provider, SeaChange International, announced last week that it has begun rolling out its dynamic VOD advertising technology for existing customer, UK cable operator, Virgin Media. According to the company, the deployment sees its AdPulse On Demand software being deployed over Virgin Media's national SeaChange Axiom on Demand footprint (serves 3.7 million digital cable homes), starting with 300,000 homes this month.

Bresnan Communications Deploys OpenTV's EclipsePlus Ad Campaign Management System

--Kudelski Provides "Final" Extension to OpenTV Shareholders Who Have Not Yet Tendered their Shares

Interactive TV and advanced advertising technology provider, OpenTV, announced Monday that Bresnan Communications, the US's 13th-largest MSO (it has approximately 300,000 subscribers), has deployed its OpenTV EclipsePlus campaign management system to manage its advertising sales operations. The existence of an EclipsePlus deal with Bresnan was first revealed by OpenTV CEO, Ben Bennett, during the company's Q3 earnings conference call earlier this month (see the article published on itvt.com, November 4th).

AT&T Launches Two More Interactive TV Apps on its U-verse TV Platform

--Apps are "Caller ID on TV" and "Offers On Demand"
--Company Has Launched 12 IPTV Apps This Year

AT&T on Tuesday announced the launch of two free interactive TV applications on its Microsoft Mediaroom powered IPTV platform, U-verse TV: Offers On Demand, an app that allows customers to redeem a coupon code on-screen for discounts on movie rentals; and Caller ID on TV. The launch of the new apps brings the number of free apps that have been rolled out on U-verse TV, since its initial launch, to 20--with 12 of those apps having been launched this year alone. "These apps make U-verse services even more useful and interactive for our customers, and that's exactly what every app should do," Jeff Weber, VP of video services for AT&T Mobility and Consumer Markets, said in a prepared statement.

Concurrent, FourthWall Media (BIAP) Team on End-to-End Advanced Advertising Solution

VOD and advanced advertising technology provider, Concurrent, and FourthWall Media, the interactive TV technology company formerly known as BIAP (note: for more on the company's rebranding, see the article published on itvt.com, October 26th), announced Tuesday that they have formed a partnership to deliver what they are billing as "the industry's first comprehensive, end-to-end advanced advertising solution for broadband operators."

DTV Media Planning Company, Leap Media, Names Tim Hanlon, Barry S. Fischer to Advisory Board

--New Hires Round-Up: Move Networks, Sinclair Broadcast Group, BBC

Digital TV media planning and implementation services company, Leap Media Group, has named Tim Hanlon and Barry S. Fischer as the first members of its Board of Advisors. According to the company, the board will be comprised of "leaders from the sales and agency sides of television and interactive media," and will provide strategic advice and guidance on market opportunities.

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