Advertising

"Interactive TV Advertising: Local Implementations, National Implications" at TVOT NYC Intensive

January 25, 2011
[itvt] is pleased to present an AUDIO RECORDING of "Interactive TV Advertising: Local Implementations, National Implications," a session at TVOT NYC Intensive (November 18th, 2010).

The panelists for the session were:

--Andy Addis, SVP of marketing and business development, Ensequence
--Andrew Capone, SVP of marketing and business development, NCC Media
--Dan Hassan, CEO, BackChannelMedia
--Stuart Lipson, principal, Leap Media Group (moderator)
--Patrick Peters, EVP and...

Leap Media Group Launches AdYield.tv Platform for Planning and Buying Advanced TV Advertising

January 23, 2011
--Leap Media Co-Founders, Stuart Lipson and Chris Pizzurro, Explain the New Platform to [itvt]'s Tracy Swedlow
Leap Media Group , a digital media agency that offers media planning, creative, research and other services to advertising agencies looking to develop interactive TV campaigns for their clients, will today (Monday) announce the beta release of its AdYield.tv software ( http://www.adyield.tv ). The company bills the new offering as empowering advertisers to plan and buy advanced TV advertising (including, it says, any ad unit on TV "beyond the :30 commercial"--such as, for example, ITV...

mDialog to Bring its Real-Time In-Stream Video Advertising Solution to Roku OTT Platform

January 19, 2011
mDialog , a company best known for providing an in-stream advertising solution for iOS devices (i.e. iPad, iPhone and iPod touch), said Wednesday that it is extending its platform to the OTT market via support for the Roku platform. According to the company, its real-time in-stream video ad solution can deliver ad pods so "seamlessly" to the Roku player that they are "indistinguishable from a traditional linear commercial break that viewers are accustomed to watching...

Kudelski, SkyLife Form JV to Develop and Market Addressable and Interactive TV Advertising Solutions

January 18, 2011
--Companies Plan to Market Solutions Internationally, Following Deployment in Korea
The Kudelski Group , the Swiss company that recently acquired San Francisco-based interactive TV and advanced advertising technology provider, OpenTV, said Tuesday that it has agreed to form a joint venture with Korean satellite and hybrid services operator, SkyLife , to develop advanced advertising solutions, including solutions that will allow operators to implement addressable (i.e. geographically and demographically targeted) and interactive (e.g. telescoping-, RFI- and tcommerce-enabled) advertising. Such solutions, the companies say, will enable TV...

Tremor Media Grows European Team as Part of "Drive for European Interactive Video Ad Dominance"

September 21, 2010
--Discovery Names Gabriel Sauerhoff VP of Digital Media Distribution
Online video advertising network operator, Tremor Media , said Tuesday that it is bolstering its European team with senior expertise and new hires, as part of what it describes as an "aggressive drive for European interactive video ad dominance."

The company has promoted senior US business development director, Dan Ruch, to VP Europe, in what it says is a bid to align its US and EU businesses in preparation for European market...

CBS and the 4A's to Sponsor [itvt]'s TVOT NYC Intensive

September 16, 2010
[itvt] is pleased to announce that broadcast network, CBS , and the American Association of Advertising Agencies (the 4A's) , the national trade association of the advertising agency business, have signed on as sponsors of TVOT NYC Intensive (November 18th, New York City) , our new event devoted to the new national interactive TV platform and the rise of the ITV economy. They join a roster of sponsors that includes presenting sponsor, Canoe Ventures, as...

[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks

August 12, 2010
Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform Tickets on Sale Now : Special Early-Bird and Group Rates Available http://www.thetvoftomorrowshow.com
[itvt] is pleased to present TVOT NYC Intensive , a unique dialog event that will take place in New York City on Thursday, November 18th, 2010 and that will build...

[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks

August 11, 2010
Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform Tickets on Sale Now : Special Early-Bird and Group Rates Available http://www.thetvoftomorrowshow.com
[itvt] is pleased to present TVOT NYC Intensive , a unique dialog event that will take place in New York City on Thursday, November 18th, 2010 and that will build...

News Round-Up

May 25, 2010
--Canoe Ventures Testing Dynamic VOD Advertising
--Envivio Tapped to Support Meo's New Internet TV Service
--MGM Mirage Launches "Vegas Reality" Augmented Reality App for iPhone
--Netflix to Use Microsoft PlayReady in "Netflix-Ready" OTT Devices
--Saffron Digital Powering NBC Universal International's New Online Video Platform
--Sezmi Updates its Service
--Stoneroos Launches TV Guide App for iPhone/iPod Touch, Yahoo! Widget Platform
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Light Reading Cable's Jeff Baumgartner has an update on Canoe Ventures ' ongoing tests of methods for dynamically inserting advertising into VOD programming. The tests are being conducted in the company's Innovation Lab, and are using This Technology 's SpotBuilder Placement Opportunity Information Service (POIS) software. Envivio has announced that Portugal Telecom has selected its Three Screens...

[itvt] Has Just Published New Videos from the Cable Show, and an Interview with Tim Hanlon

May 20, 2010
--Videos Feature ActiveVideo Networks, ADB, Arris, OpenTV, Synacor and Universal Remote Control
--Hanlon Discusses his New Role at Catalyst S+F, and Opportunities for Marketers on New ITV Platforms
ActiveVideo Networks has sent [itvt] a series of videos that it shot both in its own and in various other companies' booths at the recent NCTA Cable Show.

The videos include demo's of a new iPad app and a new social TV app (dubbed "Friends Mosaic") from ActiveVideo; an interview with Sangita Verma, co-founder of TAG Networks, the interactive TV games company that was recently acquired by ActiveVideo; and interviews with and...

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