Advertising

New iTV Doctor Column on Interactive TV Advertising

[itvt] has just published the latest edition of Rick Howe 's regular column , " The iTV Doctor Is In! " This week, the iTV Doctor examines methods for solving a problem inherent in interactive TV advertising: how to ensure that viewers who interact with ads during commercial breaks do not miss any of the program they were watching before they initiated their interaction.

In addition, [itvt] blogger, Edgar Villalpando , SVP...

Weather Underground Licenses Jivox's Interactive Video Advertising Platform

Interactive broadband video advertising technology provider, Jivox (note: for an overview of the various interactive advertising formats offered by the company, including formats that integrate social media, see the article published on itvt.com, January 20th ), said Tuesday that it has licensed its platform to Weather Underground , which is using it to offer advanced video advertising options to its advertisers.

Weather Underground ( http://www.wunderground.com ), which claims to garner 14 million...

NDS, BlackArrow Form Strategic Business and Technology Alliance for Advanced Advertising

--BlackArrow Raises $20 Million in NDS-Led Series C Funding Round
Advanced advertising technology provider, BlackArrow , announced Monday that it has closed a $20 million Series C financing round that was led by interactive TV and conditional access technology provider, NDS , and that also saw the participation of existing BlackArrow investors Cisco, Comcast Interactive Capital, Intel Capital, the Mayfield Fund and Polaris Venture Partners. The company--which says that it will use the infusion of capital to expand product development and accelerate the deployment of...

Canoe Ventures Names Gerard Broussard VP of Research and Analytics

Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), announced last week that it has appointed Gerard Broussard to the newly created position of VP of research and analytics . He will report to Canoe's COO, Kathy Timko, and will be charged with charting the course for the company's research, data and...

Gotuit in Broadband Video Advertising Partnership with FreeWheel

Gotuit Media , a company that offers metadata technologies which, among other things, allow end-users to instantly access the parts of a piece of video that interest them, and which can also be used by video publishers to allow end-users to make mash-ups out of their content, using metadata-defined virtual video clips (note: its customers include ESPN, Turner and WWE), said Tuesday that it has integrated its technologies with FreeWheel's video monetization technology, and has...

This Year's CableNET to Highlight EBIF- and tru2way-Based Interactive TV and Advanced Advertising

CableLabs and the NCTA on Tuesday unveiled the line-up of companies that will be participating in CableNET , their annual "hands-on" showcase of new cable technologies and products at the NCTA's Cable Show (takes place May 11th-13th in Los Angeles). This year's showcase will primarily highlight new EBIF- and tru2way-based interactive TV and advanced advertising solutions; however, it will also feature solutions for DOCSIS 3.0, backoffice management and 3D TV.

Companies that...

A&E Television Networks to Use Microsoft's Admira TV Ad Marketplace for Three of its Channels

--Microsoft Acquired Admira via Purchase of Interactive TV Company, Navic, in 2008
Microsoft announced last week that it has signed a deal with A&E Television Networks (AETN) that will see the latter using Microsoft's Admira television ad marketplace to help optimize sales of select inventory on its Bio and History International channels (available in 47 million US households) and its History en Espanol channel (available in 29 million US households), starting this month. Microsoft acquired the Admira platform via its purchase of interactive TV and addressable advertising...

New iTV Doctor Column Profiles Time Warner Cable's Joan Gillman

--[itvt]'s Daily News Coverage to Resume Later This Week
[itvt] has just published the first in a new series of columns from " The iTV Doctor Is In " columnist, Rick Howe . Entitled " The iTV Doctor: Profiles " and sponsored by HSN, the columns will profile various prominent figures in the interactive TV industry, starting with Joan Gillman, president of media sales at Time Warner Cable .

The [itvt] editorial team is currently working on a round-up issue that...

New iTV Doctor Column Asks Whether Interactive TV Games Can Compete with Regular Programming

[itvt] has just published the latest edition of Rick Howe 's regular column, " The iTV Doctor Is In!" This week, Sangita Verma , founder and CEO of TAG Networks , explains how that company's interactive TV games channel on Oceanic Time Warner Cable is beating major linear programming networks in terms of average daily viewing minutes. (Note: [itvt] would like to thank Rick for moderating the highly praised panel, "The iTV Doctor Is In!:...

Interactive Video Advertising Company, YuMe, Names Scot McLernon Chief Revenue Officer

Broadband video advertising technology provider, YuMe (note: the company recently launched a new video ad format, dubbed "Triple Play," in which a pre-roll ad is enhanced with an interactive menu that provides additional options for viewers to engage with the advertised brand-- see the article published on itvt.com, January 20th ), announced Monday that it has appointed ad sales veteran, Scot McLernon, as chief revenue officer. The company says that the hire comes in the...

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