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[itvt] Has Just Published New Videos from the Cable Show, and an Interview with Tim Hanlon

May 20, 2010
--Videos Feature ActiveVideo Networks, ADB, Arris, OpenTV, Synacor and Universal Remote Control
--Hanlon Discusses his New Role at Catalyst S+F, and Opportunities for Marketers on New ITV Platforms
ActiveVideo Networks has sent [itvt] a series of videos that it shot both in its own and in various other companies' booths at the recent NCTA Cable Show.

The videos include demo's of a new iPad app and a new social TV app (dubbed "Friends Mosaic") from ActiveVideo; an interview with Sangita Verma, co-founder of TAG Networks, the interactive TV games company that was recently acquired by ActiveVideo; and interviews with and...

News Round-Up (III)

May 10, 2010
--Cox Unveils Cisco/tru2way-Powered "Plus Package," Featuring Frog-Designed/NDS-Built "Trio" Guide
--DISH Network, Univision Partner on National RFI Interactive TV Advertising Product
--DVB Completes First Live Transmission Using New DVB-C2 Standard
--Ensequence Partners with Softel, S&T, VDS to Offer Single-Source Interactive TV Platform
The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers. Cox Communications has announced a new "TV experience," called the Plus Package, that is based on tru2way-powered Cisco 8642 HD/DVR and 1642 HD receivers. While the new offering features, among other things, whole-home DVR functionality and an expanded line-up of HD channels, what Cox calls its "crown...

News Round-Up (VI)

April 28, 2010
--Sky to Abandon Red-Button in Favor of Green-Button Interactive TV Advertising
--STB Company, TechnoTrend Goerler, Licenses ANT Galio HbbTV Platform
--TiVo Announces Availability of Wireless N Network Adapter
--Tremor Media Raises $40 Million
--Interactive, Cross-Platform Reality Format, "uMan," Sold into Portuguese-Speaking Markets

The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Sky says that it will abandon red-button interactive TV advertising, as a result of diminishing demand from advertisers. It plans to focus its...

New iTV Doctor Column on Interactive TV Advertising

April 23, 2010
[itvt] has just published the latest edition of Rick Howe 's regular column , " The iTV Doctor Is In! " This week, the iTV Doctor examines methods for solving a problem inherent in interactive TV advertising: how to ensure that viewers who interact with ads during commercial breaks do not miss any of the program they were watching before they initiated their interaction.

In addition, [itvt] blogger, Edgar Villalpando , SVP...

Weather Underground Licenses Jivox's Interactive Video Advertising Platform

April 21, 2010
Interactive broadband video advertising technology provider, Jivox (note: for an overview of the various interactive advertising formats offered by the company, including formats that integrate social media, see the article published on itvt.com, January 20th ), said Tuesday that it has licensed its platform to Weather Underground , which is using it to offer advanced video advertising options to its advertisers.

Weather Underground ( http://www.wunderground.com ), which claims to garner 14 million...

NDS, BlackArrow Form Strategic Business and Technology Alliance for Advanced Advertising

April 19, 2010
--BlackArrow Raises $20 Million in NDS-Led Series C Funding Round
Advanced advertising technology provider, BlackArrow , announced Monday that it has closed a $20 million Series C financing round that was led by interactive TV and conditional access technology provider, NDS , and that also saw the participation of existing BlackArrow investors Cisco, Comcast Interactive Capital, Intel Capital, the Mayfield Fund and Polaris Venture Partners. The company--which says that it will use the infusion of capital to expand product development and accelerate the deployment of...

Canoe Ventures Names Gerard Broussard VP of Research and Analytics

April 19, 2010
Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), announced last week that it has appointed Gerard Broussard to the newly created position of VP of research and analytics . He will report to Canoe's COO, Kathy Timko, and will be charged with charting the course for the company's research, data and...

Gotuit in Broadband Video Advertising Partnership with FreeWheel

April 14, 2010
Gotuit Media , a company that offers metadata technologies which, among other things, allow end-users to instantly access the parts of a piece of video that interest them, and which can also be used by video publishers to allow end-users to make mash-ups out of their content, using metadata-defined virtual video clips (note: its customers include ESPN, Turner and WWE), said Tuesday that it has integrated its technologies with FreeWheel's video monetization technology, and has...

This Year's CableNET to Highlight EBIF- and tru2way-Based Interactive TV and Advanced Advertising

April 07, 2010
CableLabs and the NCTA on Tuesday unveiled the line-up of companies that will be participating in CableNET , their annual "hands-on" showcase of new cable technologies and products at the NCTA's Cable Show (takes place May 11th-13th in Los Angeles). This year's showcase will primarily highlight new EBIF- and tru2way-based interactive TV and advanced advertising solutions; however, it will also feature solutions for DOCSIS 3.0, backoffice management and 3D TV.

Companies that...

A&E Television Networks to Use Microsoft's Admira TV Ad Marketplace for Three of its Channels

April 05, 2010
--Microsoft Acquired Admira via Purchase of Interactive TV Company, Navic, in 2008
Microsoft announced last week that it has signed a deal with A&E Television Networks (AETN) that will see the latter using Microsoft's Admira television ad marketplace to help optimize sales of select inventory on its Bio and History International channels (available in 47 million US households) and its History en Espanol channel (available in 29 million US households), starting this month. Microsoft acquired the Admira platform via its purchase of interactive TV and addressable advertising...

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