Advertising

[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks

Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform Tickets on Sale Now : Special Early-Bird and Group Rates Available http://www.thetvoftomorrowshow.com
[itvt] is pleased to present TVOT NYC Intensive , a unique dialog event that will take place in New York City on Thursday, November 18th, 2010 and that will build...

[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks

Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform Tickets on Sale Now : Special Early-Bird and Group Rates Available http://www.thetvoftomorrowshow.com
[itvt] is pleased to present TVOT NYC Intensive , a unique dialog event that will take place in New York City on Thursday, November 18th, 2010 and that will build...

News Round-Up

--Canoe Ventures Testing Dynamic VOD Advertising
--Envivio Tapped to Support Meo's New Internet TV Service
--MGM Mirage Launches "Vegas Reality" Augmented Reality App for iPhone
--Netflix to Use Microsoft PlayReady in "Netflix-Ready" OTT Devices
--Saffron Digital Powering NBC Universal International's New Online Video Platform
--Sezmi Updates its Service
--Stoneroos Launches TV Guide App for iPhone/iPod Touch, Yahoo! Widget Platform
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Light Reading Cable's Jeff Baumgartner has an update on Canoe Ventures ' ongoing tests of methods for dynamically inserting advertising into VOD programming. The tests are being conducted in the company's Innovation Lab, and are using This Technology 's SpotBuilder Placement Opportunity Information Service (POIS) software. Envivio has announced that Portugal Telecom has selected its Three Screens...

[itvt] Has Just Published New Videos from the Cable Show, and an Interview with Tim Hanlon

--Videos Feature ActiveVideo Networks, ADB, Arris, OpenTV, Synacor and Universal Remote Control
--Hanlon Discusses his New Role at Catalyst S+F, and Opportunities for Marketers on New ITV Platforms
ActiveVideo Networks has sent [itvt] a series of videos that it shot both in its own and in various other companies' booths at the recent NCTA Cable Show.

The videos include demo's of a new iPad app and a new social TV app (dubbed "Friends Mosaic") from ActiveVideo; an interview with Sangita Verma, co-founder of TAG Networks, the interactive TV games company that was recently acquired by ActiveVideo; and interviews with and...

News Round-Up (III)

--Cox Unveils Cisco/tru2way-Powered "Plus Package," Featuring Frog-Designed/NDS-Built "Trio" Guide
--DISH Network, Univision Partner on National RFI Interactive TV Advertising Product
--DVB Completes First Live Transmission Using New DVB-C2 Standard
--Ensequence Partners with Softel, S&T, VDS to Offer Single-Source Interactive TV Platform
The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers. Cox Communications has announced a new "TV experience," called the Plus Package, that is based on tru2way-powered Cisco 8642 HD/DVR and 1642 HD receivers. While the new offering features, among other things, whole-home DVR functionality and an expanded line-up of HD channels, what Cox calls its "crown...

News Round-Up (VI)

--Sky to Abandon Red-Button in Favor of Green-Button Interactive TV Advertising
--STB Company, TechnoTrend Goerler, Licenses ANT Galio HbbTV Platform
--TiVo Announces Availability of Wireless N Network Adapter
--Tremor Media Raises $40 Million
--Interactive, Cross-Platform Reality Format, "uMan," Sold into Portuguese-Speaking Markets

The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Sky says that it will abandon red-button interactive TV advertising, as a result of diminishing demand from advertisers. It plans to focus its...

New iTV Doctor Column on Interactive TV Advertising

[itvt] has just published the latest edition of Rick Howe 's regular column , " The iTV Doctor Is In! " This week, the iTV Doctor examines methods for solving a problem inherent in interactive TV advertising: how to ensure that viewers who interact with ads during commercial breaks do not miss any of the program they were watching before they initiated their interaction.

In addition, [itvt] blogger, Edgar Villalpando , SVP...

Weather Underground Licenses Jivox's Interactive Video Advertising Platform

Interactive broadband video advertising technology provider, Jivox (note: for an overview of the various interactive advertising formats offered by the company, including formats that integrate social media, see the article published on itvt.com, January 20th ), said Tuesday that it has licensed its platform to Weather Underground , which is using it to offer advanced video advertising options to its advertisers.

Weather Underground ( http://www.wunderground.com ), which claims to garner 14 million...

NDS, BlackArrow Form Strategic Business and Technology Alliance for Advanced Advertising

--BlackArrow Raises $20 Million in NDS-Led Series C Funding Round
Advanced advertising technology provider, BlackArrow , announced Monday that it has closed a $20 million Series C financing round that was led by interactive TV and conditional access technology provider, NDS , and that also saw the participation of existing BlackArrow investors Cisco, Comcast Interactive Capital, Intel Capital, the Mayfield Fund and Polaris Venture Partners. The company--which says that it will use the infusion of capital to expand product development and accelerate the deployment of...

Canoe Ventures Names Gerard Broussard VP of Research and Analytics

Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), announced last week that it has appointed Gerard Broussard to the newly created position of VP of research and analytics . He will report to Canoe's COO, Kathy Timko, and will be charged with charting the course for the company's research, data and...

Pages