Advertising

Alcatel-Lucent's Stuart Waite and Mark Janes Discuss the Company's Interactive TV Strategy

--New iTV Doctor Column Focuses on Selling Interactive TV Advertising

[itvt] has just published an in-depth interview with Stuart Waite, head of interactive media at Alcatel-Lucent, and Mark Janes, the director of business development and marketing for the company's Digital Media and Advertising Product division.

Canoe Ventures in Interactive TV Advertising Partnership with VCU Brandcenter

--Establishes Scholarship Fund for VCU Brandcenter Students

Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), last week announced the formation of a "Partnership for Innovation in Television Advertising" with the VCU Brandcenter, the graduate advertising and branding program of the School of Mass Communications at Virginia Commonwealth University. According to the company, the partnership is intended to support VCU Brandcenter educational activities that are designed to teach graduate students to apply new technologies that are transforming television into a more compelling and competitive marketing medium.

News Round-Up:

--Arqiva to Name its Kangaroo-Derived VOD Service "SeeSaw"
--BBC Officially Launches Revamped CBeebies Red-Button Interactive TV Service
--BBC Trust Launches Review of Red Button Services, and BBC One, Two and Four
--Brightline Interactive TV Advertising Campaigns Win Two Awards
--Cox Rolls out ShowRunner VOD Software in Orange County
--Dailymotion in Broadband Video Distribution Partnership with Conduit
--Deutsche Telekom Interactive TV Award Deadline Extended to October 18th
--Espial Trumpets MediaBase VOD Performance with Intel Solid State Drivers, Xeon 5500 Processors
--Will Flannery, VP of Advanced Services at Fox Cable, Dead at 38
--Hand Eye Technologies Showcases its Interactive TV Platform at DEMOfall
--Livestream Launches "Satellite Television Truck in a Backpack"
--MySpace Said to Be Teaming with Hulu on New Broadband Video Service
--Philips in OTT Partnership with Global Digital Broadcast
--Project Canvas Set-Tops to Be in Stores by 2010, BBC Exec Claims
--Sonic Solutions in Multi-Year Over-the-Top Deal with Blockbuster
--TiVo: Data Show Most Popular Programs Often Suffer Most Ad Skipping
--Videon Central-RCDb Partnership Targets Internet-Connected Blu-Ray Disc Players

Here is a round-up of other interactive TV-related news stories we didn't have room for in this issue:

Cablevision to Launch Interactive TV Advertising Service, Optimum Select

New York-area MSO, Cablevision, on Wednesday announced the launch of a new interactive TV advertising service called Optimum Select.

Kudelski Executive Appointed to OpenTV's Board of Directors

--OpenTV Planning European Push for its Eclipse Ad Campaign Management Platform at IBC

In a regulatory filing earlier this week, interactive TV and advanced advertising technology provider, OpenTV, stated that it has appointed Alex Osadzinski, EVP and director of digital TV product at Kudelski, to its board of directors. Osadzinski is the third Kudelski executive currently on OpenTV's board: the others are Kudelski chairman, Andre Kudelski, and Pierre Roy, COO of Kudelski-subsidiary, Nagravision. Kudelski controls approximately 77% of the voting shares of OpenTV.

MTV Networks, Target Partner on New Interactive Online Video Advertising Format, "The Scrubber"

MTV Networks and big-box retailer, Target, said Monday that they are partnering on a new interactive online video advertising format, called "The Scrubber." According to the companies, The Scrubber--a custom video player that allows advertisers to insert brand or product icons into its playback timer--can be used to "tell a marketing story that unfolds over the course of the viewing experience," and is designed to be "interactive, contextually relevant and non-interruptive."

New Interview with Freewheel.tv's Doug Knopper, New iTV Doctor Column and New Blog Posts

--Topics Include Managing Online Video Ad Inventory, Cross-Platform ITV Development, ITV on CI+

[itvt] has just published an in-depth interview with Doug Knopper, co-founder and co-CEO of Freewheel.tv, a provider of solutions for managing broadband video ad inventory. Knopper discusses, among other things, the solutions and services offered by his company; and how the company is evolving its offerings to meet the needs of an increasingly complex video advertising ecosystem.

Rockabox, Google's DoubleClick Partner on New Interactive Video Advertising Format, "Shutters"

A UK company called Rockabox has partnered with Google's DoubleClick Rich Media arm to develop a new interactive video advertising format, dubbed "Shutters." The format, which the companies are touting as less intrusive than traditional pre-rolls or new hotspot- and overlay-based interactive video ad formats, consists of a video player that has expandable interactive panels ("shutters") to its left and right: the shutters, which are formed when an initial animated title sequence splits into two parts, can contain a range of interactive elements, including social media tools

CBS to Place Interactive Video Player in Entertainment Weekly Print Advertising Spread

--Player Is Based on Americhip's Video In Print (VIP) Technology

CBS on Wednesday unveiled plans to embed a "paper-thin" interactive video player in a print ad spread that will run in the fall TV preview issue of Entertainment Weekly (dated September 18th, and appears in stands September 11th).

SeaChange in Reseller Deal with RGB Networks for Digital Ad Insertion Solutions

--Says Deal Will Enable it to Offer Turnkey Advertising Solution for Small and Mid-Sized Operators

VOD, IPTV and advanced advertising technology provider, SeaChange International, announced Monday that it has signed a reseller agreement with network video processing specialist, RGB Networks, which it claims will create a "single source" for digital advertising solutions. According to the company, the deal allows it to resell RGB's high-density digital ad insertion products, including its Broadcast Network Processor and Modular Video Processor. Those products, the company says, together with its own SeaChange Spot automated advertising system, will enable it to provide "turnkey" ad insertion solutions that support both MPEG-2 and MPEG-4/H.264 to small and mid-sized operators.

ExtendMedia Adds New Members to its Advertising Partner Program

Multiscreen video software solutions provider, ExtendMedia (note: the company recently launched a product called OpenCASE Publisher, which it bills as designed to help cable, telco, satellite, mobile and other video service distributors take advantage of the growing momentum of the "TV Everywhere" distribution model, by providing a platform for them to quickly build and deploy multiscreen video offerings--see article published on itvt.com, August 4th), said Tuesday that it has added several new members--including companies specializing in Web, TV and mobile ad insertion and monetization, as well as companies specializing in targeting, measure

Procter & Gamble to Use Augmented Reality to Make Print Advertising Interactive

Procter & Gamble has revealed plans to use augmented reality technology to make print ads for its Always Infinity brand of feminine pads interactive. What appears to be a prototype of the new ads (unless P&G has significantly scaled back its stated technological ambitions for the campaign--see the quote from the company below; [itvt] was unable to reach P&G to resolve the issue before we went to press) is available as a .PDF file at http://www.always.com/infinity/content/always/infinity/pdf/3dMagic.pdf.

Visible World, Google TV Ads in Targeted Advertising Partnership

New York-based targeted advertising specialist, Visible World (backers include Comcast Interactive Capital, Time Warner, Viacom and WPP) and Google TV Ads (offers an automated, auction-based system for buying advertising) announced Tuesday that they have formed a "working relationship" to deliver advanced TV advertising solutions. According to the companies, advertisers using the Google TV Ads platform (note: those advertisers include Priceline, Lenovo, Buy.com and Jenny Craig) will now be able to dynamically customize and target their TV ads easily and efficiently through Visible World's automated system.

Advertising Agency, BooneOakley, Creates Interactive YouTube Video as its Main Web Site

--YouTube Officially Confirms 3D Experiment

Charlotte, NC-based advertising agency, BooneOakley, has used YouTube's Video Annotations feature (note: the Video Annotations feature allows users to enhance their videos with links to supplemental information, or to other videos; among other things, it can be used to create interactive video narratives, where viewers click to choose the next scene) to create an interactive video that serves as its main Web site.

Cox, Turner Announce Results of VOD Ad Exposure Trial Involving Cox's MyPrimetime Service

--Preserve Watermark for Nielsen C+3 Ratings, Claim 80%+ of Viewers OK with FF-Disabled VOD

Cox Communications, the US's third-largest cable MSO, and Time Warner-owned programming giant, Turner Broadcasting System, announced Wednesday that they had successfully measured advertising exposure in VOD content located within Cox's MyPrimetime On Demand service. In a trial effort, the companies say, Turner confirmed that timeshifted VOD viewing of its programs could be counted toward Nielsen C+3 ratings, a key industry measure that is designed to indicate how many viewers are exposed to commercials within three days of the original airing of the program with which those commercials are associated.

Syndicate content