--OpenTV Planning European Push for its Eclipse Ad Campaign Management Platform at IBC
In a regulatory filing earlier this week, interactive TV and advanced advertising technology provider, OpenTV, stated that it has appointed Alex Osadzinski, EVP and director of digital TV product at Kudelski, to its board of directors. Osadzinski is the third Kudelski executive currently on OpenTV's board: the others are Kudelski chairman, Andre Kudelski, and Pierre Roy, COO of Kudelski-subsidiary, Nagravision. Kudelski controls approximately 77% of the voting shares of OpenTV.
MTV Networks and big-box retailer, Target, said Monday that they are partnering on a new interactive online video advertising format, called "The Scrubber." According to the companies, The Scrubber--a custom video player that allows advertisers to insert brand or product icons into its playback timer--can be used to "tell a marketing story that unfolds over the course of the viewing experience," and is designed to be "interactive, contextually relevant and non-interruptive."
--Topics Include Managing Online Video Ad Inventory, Cross-Platform ITV Development, ITV on CI+
[itvt] has just published an in-depth interview with Doug Knopper, co-founder and co-CEO of Freewheel.tv, a provider of solutions for managing broadband video ad inventory. Knopper discusses, among other things, the solutions and services offered by his company; and how the company is evolving its offerings to meet the needs of an increasingly complex video advertising ecosystem.
A UK company called Rockabox has partnered with Google's DoubleClick Rich Media arm to develop a new interactive video advertising format, dubbed "Shutters." The format, which the companies are touting as less intrusive than traditional pre-rolls or new hotspot- and overlay-based interactive video ad formats, consists of a video player that has expandable interactive panels ("shutters") to its left and right: the shutters, which are formed when an initial animated title sequence splits into two parts, can contain a range of interactive elements, including social media tools
--Player Is Based on Americhip's Video In Print (VIP) Technology
CBS on Wednesday unveiled plans to embed a "paper-thin" interactive video player in a print ad spread that will run in the fall TV preview issue of Entertainment Weekly (dated September 18th, and appears in stands September 11th).
--Says Deal Will Enable it to Offer Turnkey Advertising Solution for Small and Mid-Sized Operators
VOD, IPTV and advanced advertising technology provider, SeaChange International, announced Monday that it has signed a reseller agreement with network video processing specialist, RGB Networks, which it claims will create a "single source" for digital advertising solutions. According to the company, the deal allows it to resell RGB's high-density digital ad insertion products, including its Broadcast Network Processor and Modular Video Processor. Those products, the company says, together with its own SeaChange Spot automated advertising system, will enable it to provide "turnkey" ad insertion solutions that support both MPEG-2 and MPEG-4/H.264 to small and mid-sized operators.
Multiscreen video software solutions provider, ExtendMedia (note: the company recently launched a product called OpenCASE Publisher, which it bills as designed to help cable, telco, satellite, mobile and other video service distributors take advantage of the growing momentum of the "TV Everywhere" distribution model, by providing a platform for them to quickly build and deploy multiscreen video offerings--see article published on itvt.com, August 4th), said Tuesday that it has added several new members--including companies specializing in Web, TV and mobile ad insertion and monetization, as well as companies specializing in targeting, measure
Procter & Gamble has revealed plans to use augmented reality technology to make print ads for its Always Infinity brand of feminine pads interactive. What appears to be a prototype of the new ads (unless P&G has significantly scaled back its stated technological ambitions for the campaign--see the quote from the company below; [itvt] was unable to reach P&G to resolve the issue before we went to press) is available as a .PDF file at http://www.always.com/infinity/content/always/infinity/pdf/3dMagic.pdf.
New York-based targeted advertising specialist, Visible World (backers include Comcast Interactive Capital, Time Warner, Viacom and WPP) and Google TV Ads (offers an automated, auction-based system for buying advertising) announced Tuesday that they have formed a "working relationship" to deliver advanced TV advertising solutions. According to the companies, advertisers using the Google TV Ads platform (note: those advertisers include Priceline, Lenovo, Buy.com and Jenny Craig) will now be able to dynamically customize and target their TV ads easily and efficiently through Visible World's automated system.
--YouTube Officially Confirms 3D Experiment
Charlotte, NC-based advertising agency, BooneOakley, has used YouTube's Video Annotations feature (note: the Video Annotations feature allows users to enhance their videos with links to supplemental information, or to other videos; among other things, it can be used to create interactive video narratives, where viewers click to choose the next scene) to create an interactive video that serves as its main Web site.
--Preserve Watermark for Nielsen C+3 Ratings, Claim 80%+ of Viewers OK with FF-Disabled VOD
Cox Communications, the US's third-largest cable MSO, and Time Warner-owned programming giant, Turner Broadcasting System, announced Wednesday that they had successfully measured advertising exposure in VOD content located within Cox's MyPrimetime On Demand service. In a trial effort, the companies say, Turner confirmed that timeshifted VOD viewing of its programs could be counted toward Nielsen C+3 ratings, a key industry measure that is designed to indicate how many viewers are exposed to commercials within three days of the original airing of the program with which those commercials are associated.
--Capability Based on Twister Platform, Co-Developed with Thunderworx
Cyprus-based telco, PrimeTel, announced last week that it has launched red-button interactive advertising functionality on its IPTV platform, PrimeTV. The service, which the company bills as enabling "advertising elements to be seamlessly integrated into [the] user interface," allows viewers to use their remotes to navigate a menu that allows them to, for example, access additional information on an advertised product, view product-related photos and video clips, locate the nearest store or showroom, request brochures or test drives (in the case of automobile commercials), and replay commercials.
Interactive TV advertising company, BrightLine iTV Marketing Specialists (note: for an in-depth overview of the company and the space in which it operates, see the interview with its founder and CEO, Jacqueline Corbelli, that was published on itvt.com, May 26th), announced Monday that it has appointed Meg Meurer Brossy as SVP of business development.
--Interfaces Are Key Component of US Cable Industry's Plans for Unified Advanced Advertising Platform
US cable-industry research, development and standardization organization, CableLabs, announced Wednesday the release of a new set of specifications, called the Stewardship and Fulfillment Interfaces (SaFI), which it says were created to further the development of advanced cable advertising and other interactive products, and which will be a key part of Project Canoe, the US cable-industry's initiative to create a national, cross-operator, unified platform for interactive and addressable advertising.