Advertising

VideoClix to Power Clickable Interactive Video for Dailymotion

--Partnership Billed as "Bringing Clickable Video to the Masses"
--IC Places in Interactive Video Advertising Deals with Tremor Media, ScanScout
VideoClix , a Vancouver-based provider of technologies for clickable interactive video (which it calls "hypervideo"), said last week that it has signed a deal with Dailymotion , a Paris-based company which claims that its flagship broadband video portal is the world's second-largest. According to VideoClix, its technology will provide Dailymotion users with an "active and engaging" experience while providing advertisers with a non-intrusive way to reach their target audience. "This partnership brings clickable video to the masses on a global scale," VideoClix CEO, Babak Maghfourian, said in a prepared statement. "It's a win, win, win for audiences, publishers and advertisers alike."

News Round-Up

--Artivision Integrates its Target-Ad Service with Kaltura's Open Source Broadband Video Platform
--Denmark's Comtech to Use never.no's Interactive TV Technology at Conference Facilities, Retailers
--NDS Appoints New Indian Reseller
--Nielsen Provides More Info on its Single-Source Measurement Plan
--New iPhone Augmented Reality App Takes Advantage of Twitter's New Geotagging Feature
--YouTube Said to Be in Discussions about Streaming TV Shows on Pay-Per-View Basis
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Kaltura , a company that offers what it bills as the first open source broadband video platform, contacted [itvt] Tuesday to let us know that Artivision has joined its partner program and integrated its Target-Ad "in-video monetization service" with the Kaltura platform. According to Artivision, Target-Ad generates "smart ad placements that adapt in real time for optimal...

SeaChange Deploys Dynamic VOD Advertising Technology with UK Cable Operator, Virgin Media

--SeaChange-Subsidiary, Mobix Interactive, Powers Subscription VOD for Mobile Carrier, 3 UK
VOD and advanced advertising technology provider, SeaChange International , announced last week that it has begun rolling out its dynamic VOD advertising technology for existing customer, UK cable operator, Virgin Media . According to the company, the deployment sees its AdPulse On Demand software being deployed over Virgin Media's national SeaChange Axiom on Demand footprint (serves 3.7 million digital cable homes), starting with 300,000 homes this month. SeaChange says that 30-second pre- and post-roll ads...

Bresnan Communications Deploys OpenTV's EclipsePlus Ad Campaign Management System

--Kudelski Provides "Final" Extension to OpenTV Shareholders Who Have Not Yet Tendered their Shares
Interactive TV and advanced advertising technology provider, OpenTV , announced Monday that Bresnan Communications , the US's 13th-largest MSO (it has approximately 300,000 subscribers), has deployed its OpenTV EclipsePlus campaign management system to manage its advertising sales operations. The existence of an EclipsePlus deal with Bresnan was first revealed by OpenTV CEO, Ben Bennett, during the company's Q3 earnings conference call earlier this month ( see the article published on itvt.com, November 4th ). OpenTV...

AT&T Launches Two More Interactive TV Apps on its U-verse TV Platform

--Apps are "Caller ID on TV" and "Offers On Demand"
--Company Has Launched 12 IPTV Apps This Year
AT&T on Tuesday announced the launch of two free interactive TV applications on its Microsoft Mediaroom powered IPTV platform, U-verse TV : Offers On Demand , an app that allows customers to redeem a coupon code on-screen for discounts on movie rentals; and Caller ID on TV . The launch of the new apps brings the number of free apps that have been rolled out on U-verse TV, since its initial launch, to 20--with 12...

Concurrent, FourthWall Media (BIAP) Team on End-to-End Advanced Advertising Solution

VOD and advanced advertising technology provider, Concurrent , and FourthWall Media , the interactive TV technology company formerly known as BIAP (note: for more on the company's rebranding, see the article published on itvt.com, October 26th ), announced Tuesday that they have formed a partnership to deliver what they are billing as "the industry's first comprehensive, end-to-end advanced advertising solution for broadband operators."

According to the companies, the new solution--comprised of Concurrent's...

DTV Media Planning Company, Leap Media, Names Tim Hanlon, Barry S. Fischer to Advisory Board

--New Hires Round-Up: Move Networks, Sinclair Broadcast Group, BBC
Digital TV media planning and implementation services company, Leap Media Group , has named Tim Hanlon and Barry S. Fischer as the first members of its Board of Advisors. According to the company, the board will be comprised of "leaders from the sales and agency sides of television and interactive media," and will provide strategic advice and guidance on market opportunities.

Hanlon, a well-known figure in US interactive TV circles, who is...

Ooyala in Broadband Video Overlay Advertising Partnership with YuMe

Broadband video platform provider, Ooyala , and YuMe , which bills itself as "the first advertising technology company built from the ground up for broadband video," announced Monday that they are partnering in order to "help publishers monetize live online video streams" (note: the announcement follows Ooyala's announcement last week of advanced ad network integration, as well as adaptive bitrate delivery). According to the companies, Ooyala's Backlot dashboard now includes a simple process for publishers...

News Round-Up

--Bebo Freezes Commissioning of Original Web TV Programming
--BT Vision Gained Only 3,000 Net New Subs in Most Recent Quarter
--Banse: Comcast On Demand Online to Launch Before Chanukkah
--EchoStar Developing IPTV App Store
--Espial in IPTV Deal with Tele2 Netherlands, Four VOD Deals with US Telcos
--Motorola Said to Be Set to Purchase BitBand, Looking to Sell Set-Top Business
--MTV Networks to Use Sky's Green Button Interactive TV Advertising Service
--YouTube to Support 1080p HD Video
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Social networking company, Bebo, has frozen its commissioning of original Web programming, as part of across-the-board cutbacks by its corporate parent, AOL. Notable original Web programs that have been offered by the company over the years include "KateModern," "Sofia's Diary" and "The Gap Year." BT revealed last week that its Microsoft Mediaroom-powered hybrid DTT/IPTV service, BT Vision,...

OpenTV Reports Higher Q3 Revenues and Income, Signs New Deals with Bresnan, LatAm Operator

--Kudelski Extends Expiration Date of its Tender Offer for OpenTV Class A Shares
--Earnings Round-Up: Amino, Blinkx, Cablevision
Interactive TV and advanced advertising technology provider, OpenTV , has released its third-quarter financial results: Revenues totaled $31.8 million, compared to $26.9 million for the year-ago quarter (representing an increase of 18%). Royalties and licenses revenues, at $20.7 million, were up 25.5% from the year-ago quarter; and services and other revenues, at $11.1 million, were up 7%. Revenues from the company's Middleware Solutions segment totaled $28.9 million, compared to $23.9 million for the year-ago quarter;...

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