Advertising

Ooyala in Broadband Video Overlay Advertising Partnership with YuMe

Broadband video platform provider, Ooyala , and YuMe , which bills itself as "the first advertising technology company built from the ground up for broadband video," announced Monday that they are partnering in order to "help publishers monetize live online video streams" (note: the announcement follows Ooyala's announcement last week of advanced ad network integration, as well as adaptive bitrate delivery). According to the companies, Ooyala's Backlot dashboard now includes a simple process for publishers...

News Round-Up

--Bebo Freezes Commissioning of Original Web TV Programming
--BT Vision Gained Only 3,000 Net New Subs in Most Recent Quarter
--Banse: Comcast On Demand Online to Launch Before Chanukkah
--EchoStar Developing IPTV App Store
--Espial in IPTV Deal with Tele2 Netherlands, Four VOD Deals with US Telcos
--Motorola Said to Be Set to Purchase BitBand, Looking to Sell Set-Top Business
--MTV Networks to Use Sky's Green Button Interactive TV Advertising Service
--YouTube to Support 1080p HD Video
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Social networking company, Bebo, has frozen its commissioning of original Web programming, as part of across-the-board cutbacks by its corporate parent, AOL. Notable original Web programs that have been offered by the company over the years include "KateModern," "Sofia's Diary" and "The Gap Year." BT revealed last week that its Microsoft Mediaroom-powered hybrid DTT/IPTV service, BT Vision,...

OpenTV Reports Higher Q3 Revenues and Income, Signs New Deals with Bresnan, LatAm Operator

--Kudelski Extends Expiration Date of its Tender Offer for OpenTV Class A Shares
--Earnings Round-Up: Amino, Blinkx, Cablevision
Interactive TV and advanced advertising technology provider, OpenTV , has released its third-quarter financial results: Revenues totaled $31.8 million, compared to $26.9 million for the year-ago quarter (representing an increase of 18%). Royalties and licenses revenues, at $20.7 million, were up 25.5% from the year-ago quarter; and services and other revenues, at $11.1 million, were up 7%. Revenues from the company's Middleware Solutions segment totaled $28.9 million, compared to $23.9 million for the year-ago quarter;...

HITS AxIS Launches Commercially, Providing Interactive TV Apps for Small and Mid-Size Cable MSO's

--Apps Available at Launch Include FourthWall's Yellow Pages on TV, icueTV tCommerce Apps
Comcast Media Center (CMC) said Tuesday that its HITS AxIS service is now ready to support the commercial deployment of interactive TV services by cable operators. HITS AxIS--whose name stands for "Headend In The Sky Advanced Interactive Services," and which was developed in collaboration with Vidiom and TVWorks--is a centralized platform that operates on the NAS and DAC headend-management platforms and that is designed to facilitate the deployment and management of ETV/EBIF and OCAP/tru2way applications...

News Round-Up

--BIAP Changes its Name to FourthWall Media
--Canoe Ventures Looking to Staff Up
--Disney's Keychest Tech Would Enable New Content Ownership Model for Multiplatform World
--MySpace Launches vCommerce-Enabled Music Videos Hub
--NBA to Launch Interactive TV Show on NBA.com
--NBA Also Considering Letting Fans Interact with One Another via Interactive TV Widgets
--Rogers to Launch TV Everywhere-Type Service Next Month, Cox in Wait-and-See Mode
--Yahoo! in Branded Programming Partnership with GroupM
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: As [itvt] was going to press, we learned that Plano, Texas-based interactive TV software provider, BIAP (note: last year, the company--whose name is an acronym for Broadband Interactive Applications--secured a five-year license agreement for its ETV User Agent with Time Warner Cable--see [itvt] Issue 8.23 Part 2B), has changed its name to FourthWall Media . We plan...

Cablevision Signs Up High-Profile Brands for its New Optimum Select Interactive TV Advertising Service

--Unilever, Gillette, Century 21, Benjamin Moore Participate in Service's Launch
New York-area MSO, Cablevision , said Tuesday that its new interactive TV advertising service, Optimum Select ( see the article published on itvt.com, September 16th ), is proving popular with advertisers--attracting such brands as Unilever, Gillette, Century 21 (the retailer, not the real estate company) and Benjamin Moore, which are using it to provide samples, coupons and gift cards to viewers who interact with their ads. "We're extremely pleased by the initial response from leading...

Comcast to Leave "TV Everywhere" Ad Placement Decisions to Programmers

At the VideoSchmooze event in New York City Tuesday evening, Comcast 's SVP of new media, Matt Strauss, said that the MSO will leave decisions about commercial placement in programming offered via On Demand Online, its implementation of the TV Everywhere distribution model, in the hands of programmers, according to a report by Todd Spangler in Multichannel News (note: the "TV Everywhere" model, which has long been championed by Time Warner and its chairman and...

Digitalsmiths Launches "TV Everywhere" Version of its Flagship VideoSense Product

--Forms New R&D Division, Digitalsmiths Labs
Multiscreen media analysis, operations and publishing technology provider, Digitalsmiths , on Wednesday launched a new version of its flagship VideoSense product that has been designed expressly to support the "TV Everywhere" content distribution model (note: the "TV Everywhere" model, which has long been championed by Time Warner and its chairman and CEO, Jeff Bewkes, seeks to make programming that pay-TV customers have already paid for through their cable, satellite or IPTV subscriptions available to those...

Comcast Using BlackArrow's VOD Ad Insertion Technology in Jacksonville, Florida

Advanced advertising technology provider, BlackArrow , announced Tuesday that its VOD ad insertion platform has gone live with Comcast in Jacksonville, Florida . According to BlackArrow (whose investors include Comcast Interactive Capital), its Advanced Advertising System provides programmers and cable operators with a real-time, multiplatform campaign management and decision solution that enables them to run more timely and relevant ads in their VOD sessions. Traditionally, the company says, advertising campaigns in VOD content have had...

Gray Television in Interactive Online Video Advertising Deal with Mixpo

--Will Use Mixpo's Xspot Format to Extend its Local Advertisers' Campaigns to the Web
Interactive online video advertising technology provider, Mixpo , will today announce a deal with TV broadcast company, Gray Television (operates 36 TV stations, 17 of which are CBS affiliates, 10 of which are NBC affiliates, eight of which are ABC affiliates, and one of which is a Fox affiliate), which it says will bring interactive online video advertising capabilities to local TV advertisers in 30 markets across the US. According to Mixpo, Gray Television will...

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