Advertising

HITS AxIS Launches Commercially, Providing Interactive TV Apps for Small and Mid-Size Cable MSO's

--Apps Available at Launch Include FourthWall's Yellow Pages on TV, icueTV tCommerce Apps
Comcast Media Center (CMC) said Tuesday that its HITS AxIS service is now ready to support the commercial deployment of interactive TV services by cable operators. HITS AxIS--whose name stands for "Headend In The Sky Advanced Interactive Services," and which was developed in collaboration with Vidiom and TVWorks--is a centralized platform that operates on the NAS and DAC headend-management platforms and that is designed to facilitate the deployment and management of ETV/EBIF and OCAP/tru2way applications...

News Round-Up

--BIAP Changes its Name to FourthWall Media
--Canoe Ventures Looking to Staff Up
--Disney's Keychest Tech Would Enable New Content Ownership Model for Multiplatform World
--MySpace Launches vCommerce-Enabled Music Videos Hub
--NBA to Launch Interactive TV Show on NBA.com
--NBA Also Considering Letting Fans Interact with One Another via Interactive TV Widgets
--Rogers to Launch TV Everywhere-Type Service Next Month, Cox in Wait-and-See Mode
--Yahoo! in Branded Programming Partnership with GroupM
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: As [itvt] was going to press, we learned that Plano, Texas-based interactive TV software provider, BIAP (note: last year, the company--whose name is an acronym for Broadband Interactive Applications--secured a five-year license agreement for its ETV User Agent with Time Warner Cable--see [itvt] Issue 8.23 Part 2B), has changed its name to FourthWall Media . We plan...

Cablevision Signs Up High-Profile Brands for its New Optimum Select Interactive TV Advertising Service

--Unilever, Gillette, Century 21, Benjamin Moore Participate in Service's Launch
New York-area MSO, Cablevision , said Tuesday that its new interactive TV advertising service, Optimum Select ( see the article published on itvt.com, September 16th ), is proving popular with advertisers--attracting such brands as Unilever, Gillette, Century 21 (the retailer, not the real estate company) and Benjamin Moore, which are using it to provide samples, coupons and gift cards to viewers who interact with their ads. "We're extremely pleased by the initial response from leading...

Comcast to Leave "TV Everywhere" Ad Placement Decisions to Programmers

At the VideoSchmooze event in New York City Tuesday evening, Comcast 's SVP of new media, Matt Strauss, said that the MSO will leave decisions about commercial placement in programming offered via On Demand Online, its implementation of the TV Everywhere distribution model, in the hands of programmers, according to a report by Todd Spangler in Multichannel News (note: the "TV Everywhere" model, which has long been championed by Time Warner and its chairman and...

Digitalsmiths Launches "TV Everywhere" Version of its Flagship VideoSense Product

--Forms New R&D Division, Digitalsmiths Labs
Multiscreen media analysis, operations and publishing technology provider, Digitalsmiths , on Wednesday launched a new version of its flagship VideoSense product that has been designed expressly to support the "TV Everywhere" content distribution model (note: the "TV Everywhere" model, which has long been championed by Time Warner and its chairman and CEO, Jeff Bewkes, seeks to make programming that pay-TV customers have already paid for through their cable, satellite or IPTV subscriptions available to those...

Comcast Using BlackArrow's VOD Ad Insertion Technology in Jacksonville, Florida

Advanced advertising technology provider, BlackArrow , announced Tuesday that its VOD ad insertion platform has gone live with Comcast in Jacksonville, Florida . According to BlackArrow (whose investors include Comcast Interactive Capital), its Advanced Advertising System provides programmers and cable operators with a real-time, multiplatform campaign management and decision solution that enables them to run more timely and relevant ads in their VOD sessions. Traditionally, the company says, advertising campaigns in VOD content have had...

Gray Television in Interactive Online Video Advertising Deal with Mixpo

--Will Use Mixpo's Xspot Format to Extend its Local Advertisers' Campaigns to the Web
Interactive online video advertising technology provider, Mixpo , will today announce a deal with TV broadcast company, Gray Television (operates 36 TV stations, 17 of which are CBS affiliates, 10 of which are NBC affiliates, eight of which are ABC affiliates, and one of which is a Fox affiliate), which it says will bring interactive online video advertising capabilities to local TV advertisers in 30 markets across the US. According to Mixpo, Gray Television will...

France Telecom's Orange Launches Interactive TV Advertising on its IPTV Platform

France Telecom's Orange brand announced Wednesday that it has launched an interactive TV advertising service on its ADSL-based IPTV platform, following a successful trial with automaker, Citroen, last November that encompassed 100,000 French households. According to Orange, interactive TV advertising campaigns can now reach all of its approximately 2 million customers: on September 9th, for example, Citroen launched a system-wide interactive ad campaign on Orange's sport info channel to publicize its 90th anniversary; and, Orange...

SinglePoint Trumpets Success of its SingleBrand Ad Marketplace

--Service Is a Real-Time Mobile Ad Marketplace for Avails Generated by SMS-Driven Interactive TV
SinglePoint , a company which specializes in mobile-based interactive and participation TV, and which last year was chosen by NBC Universal to provide mobile interactive TV services across a broad range of its programming and channels, said Wednesday that its SingleBrand Ad Marketplace, which launched less than a year ago, is gaining significant momentum. According to the company, the total number of unique users for the service has reached 11 million, and SMS advertising has...

News Round-Up

--Kaltura Launches Open Source Broadband Video Solution for Educational Institutions
--Limelight Launches New Version of its Network Platform, Incorporating "Adaptive Intelligence"
--MediaVest Diverting Ad Dollars from Broadcast TV to Hulu
--MONKEYmedia to Promote Its Patent Claims at Conference
--Nobel Prize Announcements Streamed Live on YouTube
--Publicis Taps Interactive TV Veteran to Head Up New Branded Entertainment Division
--Pioneering Broadband Video Company, TheFeedRoom, Acquired by KIT Digital
--TiVo Releases Data on Democrats' and Republicans' Viewing Behavior
--England-Ukraine World Cup Qualifier to Be Broadcast Exclusively on Internet
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Kaltura , a company that offers an open source broadband video platform, has announced the launch of what it describes as a "full solution stack for adding video and rich media to educational institutions' online properties." According to the company, the solution is already in use at a number of universities, including the University of Pennsylvania, the...

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