France Telecom's Orange Launches Interactive TV Advertising on its IPTV Platform

France Telecom's Orange brand announced Wednesday that it has launched an interactive TV advertising service on its ADSL-based IPTV platform, following a successful trial with automaker, Citroen, last November that encompassed 100,000 French households. According to Orange, interactive TV advertising campaigns can now reach all of its approximately 2 million customers: on September 9th, for example, Citroen launched a system-wide interactive ad campaign on Orange's sport info channel to publicize its 90th anniversary; and, Orange...

SinglePoint Trumpets Success of its SingleBrand Ad Marketplace

--Service Is a Real-Time Mobile Ad Marketplace for Avails Generated by SMS-Driven Interactive TV
SinglePoint , a company which specializes in mobile-based interactive and participation TV, and which last year was chosen by NBC Universal to provide mobile interactive TV services across a broad range of its programming and channels, said Wednesday that its SingleBrand Ad Marketplace, which launched less than a year ago, is gaining significant momentum. According to the company, the total number of unique users for the service has reached 11 million, and SMS advertising has...

News Round-Up

--Kaltura Launches Open Source Broadband Video Solution for Educational Institutions
--Limelight Launches New Version of its Network Platform, Incorporating "Adaptive Intelligence"
--MediaVest Diverting Ad Dollars from Broadcast TV to Hulu
--MONKEYmedia to Promote Its Patent Claims at Conference
--Nobel Prize Announcements Streamed Live on YouTube
--Publicis Taps Interactive TV Veteran to Head Up New Branded Entertainment Division
--Pioneering Broadband Video Company, TheFeedRoom, Acquired by KIT Digital
--TiVo Releases Data on Democrats' and Republicans' Viewing Behavior
--England-Ukraine World Cup Qualifier to Be Broadcast Exclusively on Internet
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Kaltura , a company that offers an open source broadband video platform, has announced the launch of what it describes as a "full solution stack for adding video and rich media to educational institutions' online properties." According to the company, the solution is already in use at a number of universities, including the University of Pennsylvania, the...

Alcatel-Lucent's Stuart Waite and Mark Janes Discuss the Company's Interactive TV Strategy

--New iTV Doctor Column Focuses on Selling Interactive TV Advertising
[itvt] has just published an in-depth interview with Stuart Waite , head of interactive media at Alcatel-Lucent , and Mark Janes , the director of business development and marketing for the company's Digital Media and Advertising Product division. The two executives provide an in-depth update on Alcatel-Lucent's activities in the interactive TV space, covering such topics as the company's new deals with TeleColumbus and du; its various product offerings, including its Interactive Media Manager and...

Canoe Ventures in Interactive TV Advertising Partnership with VCU Brandcenter

--Establishes Scholarship Fund for VCU Brandcenter Students
Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), last week announced the formation of a "Partnership for Innovation in Television Advertising" with the VCU Brandcenter, the graduate advertising and branding program of the School of Mass Communications at Virginia Commonwealth University. According to the company, the partnership is intended to support...

News Round-Up:

--Arqiva to Name its Kangaroo-Derived VOD Service "SeeSaw"
--BBC Officially Launches Revamped CBeebies Red-Button Interactive TV Service
--BBC Trust Launches Review of Red Button Services, and BBC One, Two and Four
--Brightline Interactive TV Advertising Campaigns Win Two Awards
--Cox Rolls out ShowRunner VOD Software in Orange County
--Dailymotion in Broadband Video Distribution Partnership with Conduit
--Deutsche Telekom Interactive TV Award Deadline Extended to October 18th
--Espial Trumpets MediaBase VOD Performance with Intel Solid State Drivers, Xeon 5500 Processors
--Will Flannery, VP of Advanced Services at Fox Cable, Dead at 38
--Hand Eye Technologies Showcases its Interactive
Here is a round-up of other interactive TV-related news stories we didn't have room for in this issue: Arqiva --the broadcast transmission company which recently acquired the platform assets of Project Kangaroo, the VOD platform developed by UKVOD, a joint venture between the BBC's commercial arm, BBC Worldwide, and terrestrial broadcasters, ITV and Channel 4, for a price believed to be in the £8 million range (note: Project Kangaroo was believed to be close to...

Cablevision to Launch Interactive TV Advertising Service, Optimum Select

New York-area MSO, Cablevision , on Wednesday announced the launch of a new interactive TV advertising service called Optimum Select . According to the company--which for some time now has offered interactive TV-enabled sponsored channels (customers for which include Disney, Mattel, the US Navy, and Bermuda Tourism-- see, for example, the article published on, August 12th ), and which has also launched an addressable advertising service, based on technologies from Visible World, to around...

Kudelski Executive Appointed to OpenTV's Board of Directors

--OpenTV Planning European Push for its Eclipse Ad Campaign Management Platform at IBC
In a regulatory filing earlier this week, interactive TV and advanced advertising technology provider, OpenTV , stated that it has appointed Alex Osadzinski , EVP and director of digital TV product at Kudelski , to its board of directors. Osadzinski is the third Kudelski executive currently on OpenTV's board: the others are Kudelski chairman, Andre Kudelski, and Pierre Roy, COO of Kudelski-subsidiary, Nagravision. Kudelski controls approximately 77% of the voting shares of OpenTV. Earlier this...

MTV Networks, Target Partner on New Interactive Online Video Advertising Format, "The Scrubber"

MTV Networks and big-box retailer, Target , said Monday that they are partnering on a new interactive online video advertising format, called " The Scrubber ." According to the companies, The Scrubber--a custom video player that allows advertisers to insert brand or product icons into its playback timer--can be used to "tell a marketing story that unfolds over the course of the viewing experience," and is designed to be "interactive, contextually relevant and non-interruptive." The...

New Interview with's Doug Knopper, New iTV Doctor Column and New Blog Posts

--Topics Include Managing Online Video Ad Inventory, Cross-Platform ITV Development, ITV on CI+
[itvt] has just published an in-depth interview with Doug Knopper , co-founder and co-CEO of , a provider of solutions for managing broadband video ad inventory. Knopper discusses, among other things, the solutions and services offered by his company; and how the company is evolving its offerings to meet the needs of an increasingly complex video advertising ecosystem. We have also just published the latest edition of Rick Howe 's column , The iTV...