Digitalsmiths Launches "TV Everywhere" Version of its Flagship VideoSense Product

--Forms New R&D Division, Digitalsmiths Labs
Multiscreen media analysis, operations and publishing technology provider, Digitalsmiths , on Wednesday launched a new version of its flagship VideoSense product that has been designed expressly to support the "TV Everywhere" content distribution model (note: the "TV Everywhere" model, which has long been championed by Time Warner and its chairman and CEO, Jeff Bewkes, seeks to make programming that pay-TV customers have already paid for through their cable, satellite or IPTV subscriptions available to those...

Comcast Using BlackArrow's VOD Ad Insertion Technology in Jacksonville, Florida

Advanced advertising technology provider, BlackArrow , announced Tuesday that its VOD ad insertion platform has gone live with Comcast in Jacksonville, Florida . According to BlackArrow (whose investors include Comcast Interactive Capital), its Advanced Advertising System provides programmers and cable operators with a real-time, multiplatform campaign management and decision solution that enables them to run more timely and relevant ads in their VOD sessions. Traditionally, the company says, advertising campaigns in VOD content have had...

Gray Television in Interactive Online Video Advertising Deal with Mixpo

--Will Use Mixpo's Xspot Format to Extend its Local Advertisers' Campaigns to the Web
Interactive online video advertising technology provider, Mixpo , will today announce a deal with TV broadcast company, Gray Television (operates 36 TV stations, 17 of which are CBS affiliates, 10 of which are NBC affiliates, eight of which are ABC affiliates, and one of which is a Fox affiliate), which it says will bring interactive online video advertising capabilities to local TV advertisers in 30 markets across the US. According to Mixpo, Gray Television will...

France Telecom's Orange Launches Interactive TV Advertising on its IPTV Platform

France Telecom's Orange brand announced Wednesday that it has launched an interactive TV advertising service on its ADSL-based IPTV platform, following a successful trial with automaker, Citroen, last November that encompassed 100,000 French households. According to Orange, interactive TV advertising campaigns can now reach all of its approximately 2 million customers: on September 9th, for example, Citroen launched a system-wide interactive ad campaign on Orange's sport info channel to publicize its 90th anniversary; and, Orange...

SinglePoint Trumpets Success of its SingleBrand Ad Marketplace

--Service Is a Real-Time Mobile Ad Marketplace for Avails Generated by SMS-Driven Interactive TV
SinglePoint , a company which specializes in mobile-based interactive and participation TV, and which last year was chosen by NBC Universal to provide mobile interactive TV services across a broad range of its programming and channels, said Wednesday that its SingleBrand Ad Marketplace, which launched less than a year ago, is gaining significant momentum. According to the company, the total number of unique users for the service has reached 11 million, and SMS advertising has...

News Round-Up

--Kaltura Launches Open Source Broadband Video Solution for Educational Institutions
--Limelight Launches New Version of its Network Platform, Incorporating "Adaptive Intelligence"
--MediaVest Diverting Ad Dollars from Broadcast TV to Hulu
--MONKEYmedia to Promote Its Patent Claims at Conference
--Nobel Prize Announcements Streamed Live on YouTube
--Publicis Taps Interactive TV Veteran to Head Up New Branded Entertainment Division
--Pioneering Broadband Video Company, TheFeedRoom, Acquired by KIT Digital
--TiVo Releases Data on Democrats' and Republicans' Viewing Behavior
--England-Ukraine World Cup Qualifier to Be Broadcast Exclusively on Internet
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Kaltura , a company that offers an open source broadband video platform, has announced the launch of what it describes as a "full solution stack for adding video and rich media to educational institutions' online properties." According to the company, the solution is already in use at a number of universities, including the University of Pennsylvania, the...

Alcatel-Lucent's Stuart Waite and Mark Janes Discuss the Company's Interactive TV Strategy

--New iTV Doctor Column Focuses on Selling Interactive TV Advertising
[itvt] has just published an in-depth interview with Stuart Waite , head of interactive media at Alcatel-Lucent , and Mark Janes , the director of business development and marketing for the company's Digital Media and Advertising Product division. The two executives provide an in-depth update on Alcatel-Lucent's activities in the interactive TV space, covering such topics as the company's new deals with TeleColumbus and du; its various product offerings, including its Interactive Media Manager and...

Canoe Ventures in Interactive TV Advertising Partnership with VCU Brandcenter

--Establishes Scholarship Fund for VCU Brandcenter Students
Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), last week announced the formation of a "Partnership for Innovation in Television Advertising" with the VCU Brandcenter, the graduate advertising and branding program of the School of Mass Communications at Virginia Commonwealth University. According to the company, the partnership is intended to support...

News Round-Up:

--Arqiva to Name its Kangaroo-Derived VOD Service "SeeSaw"
--BBC Officially Launches Revamped CBeebies Red-Button Interactive TV Service
--BBC Trust Launches Review of Red Button Services, and BBC One, Two and Four
--Brightline Interactive TV Advertising Campaigns Win Two Awards
--Cox Rolls out ShowRunner VOD Software in Orange County
--Dailymotion in Broadband Video Distribution Partnership with Conduit
--Deutsche Telekom Interactive TV Award Deadline Extended to October 18th
--Espial Trumpets MediaBase VOD Performance with Intel Solid State Drivers, Xeon 5500 Processors
--Will Flannery, VP of Advanced Services at Fox Cable, Dead at 38
--Hand Eye Technologies Showcases its Interactive
Here is a round-up of other interactive TV-related news stories we didn't have room for in this issue: Arqiva --the broadcast transmission company which recently acquired the platform assets of Project Kangaroo, the VOD platform developed by UKVOD, a joint venture between the BBC's commercial arm, BBC Worldwide, and terrestrial broadcasters, ITV and Channel 4, for a price believed to be in the £8 million range (note: Project Kangaroo was believed to be close to...

Cablevision to Launch Interactive TV Advertising Service, Optimum Select

New York-area MSO, Cablevision , on Wednesday announced the launch of a new interactive TV advertising service called Optimum Select . According to the company--which for some time now has offered interactive TV-enabled sponsored channels (customers for which include Disney, Mattel, the US Navy, and Bermuda Tourism-- see, for example, the article published on, August 12th ), and which has also launched an addressable advertising service, based on technologies from Visible World, to around...