Advertising

Alcatel-Lucent's Stuart Waite and Mark Janes Discuss the Company's Interactive TV Strategy

--New iTV Doctor Column Focuses on Selling Interactive TV Advertising
[itvt] has just published an in-depth interview with Stuart Waite , head of interactive media at Alcatel-Lucent , and Mark Janes , the director of business development and marketing for the company's Digital Media and Advertising Product division. The two executives provide an in-depth update on Alcatel-Lucent's activities in the interactive TV space, covering such topics as the company's new deals with TeleColumbus and du; its various product offerings, including its Interactive Media Manager and...

Canoe Ventures in Interactive TV Advertising Partnership with VCU Brandcenter

--Establishes Scholarship Fund for VCU Brandcenter Students
Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), last week announced the formation of a "Partnership for Innovation in Television Advertising" with the VCU Brandcenter, the graduate advertising and branding program of the School of Mass Communications at Virginia Commonwealth University. According to the company, the partnership is intended to support...

News Round-Up:

--Arqiva to Name its Kangaroo-Derived VOD Service "SeeSaw"
--BBC Officially Launches Revamped CBeebies Red-Button Interactive TV Service
--BBC Trust Launches Review of Red Button Services, and BBC One, Two and Four
--Brightline Interactive TV Advertising Campaigns Win Two Awards
--Cox Rolls out ShowRunner VOD Software in Orange County
--Dailymotion in Broadband Video Distribution Partnership with Conduit
--Deutsche Telekom Interactive TV Award Deadline Extended to October 18th
--Espial Trumpets MediaBase VOD Performance with Intel Solid State Drivers, Xeon 5500 Processors
--Will Flannery, VP of Advanced Services at Fox Cable, Dead at 38
--Hand Eye Technologies Showcases its Interactive
Here is a round-up of other interactive TV-related news stories we didn't have room for in this issue: Arqiva --the broadcast transmission company which recently acquired the platform assets of Project Kangaroo, the VOD platform developed by UKVOD, a joint venture between the BBC's commercial arm, BBC Worldwide, and terrestrial broadcasters, ITV and Channel 4, for a price believed to be in the £8 million range (note: Project Kangaroo was believed to be close to...

Cablevision to Launch Interactive TV Advertising Service, Optimum Select

New York-area MSO, Cablevision , on Wednesday announced the launch of a new interactive TV advertising service called Optimum Select . According to the company--which for some time now has offered interactive TV-enabled sponsored channels (customers for which include Disney, Mattel, the US Navy, and Bermuda Tourism-- see, for example, the article published on itvt.com, August 12th ), and which has also launched an addressable advertising service, based on technologies from Visible World, to around...

Kudelski Executive Appointed to OpenTV's Board of Directors

--OpenTV Planning European Push for its Eclipse Ad Campaign Management Platform at IBC
In a regulatory filing earlier this week, interactive TV and advanced advertising technology provider, OpenTV , stated that it has appointed Alex Osadzinski , EVP and director of digital TV product at Kudelski , to its board of directors. Osadzinski is the third Kudelski executive currently on OpenTV's board: the others are Kudelski chairman, Andre Kudelski, and Pierre Roy, COO of Kudelski-subsidiary, Nagravision. Kudelski controls approximately 77% of the voting shares of OpenTV. Earlier this...

MTV Networks, Target Partner on New Interactive Online Video Advertising Format, "The Scrubber"

MTV Networks and big-box retailer, Target , said Monday that they are partnering on a new interactive online video advertising format, called " The Scrubber ." According to the companies, The Scrubber--a custom video player that allows advertisers to insert brand or product icons into its playback timer--can be used to "tell a marketing story that unfolds over the course of the viewing experience," and is designed to be "interactive, contextually relevant and non-interruptive." The...

New Interview with Freewheel.tv's Doug Knopper, New iTV Doctor Column and New Blog Posts

--Topics Include Managing Online Video Ad Inventory, Cross-Platform ITV Development, ITV on CI+
[itvt] has just published an in-depth interview with Doug Knopper , co-founder and co-CEO of Freewheel.tv , a provider of solutions for managing broadband video ad inventory. Knopper discusses, among other things, the solutions and services offered by his company; and how the company is evolving its offerings to meet the needs of an increasingly complex video advertising ecosystem. We have also just published the latest edition of Rick Howe 's column , The iTV...

Rockabox, Google's DoubleClick Partner on New Interactive Video Advertising Format, "Shutters"

A UK company called Rockabox has partnered with Google's DoubleClick Rich Media arm to develop a new interactive video advertising format, dubbed "Shutters." The format, which the companies are touting as less intrusive than traditional pre-rolls or new hotspot- and overlay-based interactive video ad formats, consists of a video player that has expandable interactive panels ("shutters") to its left and right: the shutters, which are formed when an initial animated title sequence splits into two...

CBS to Place Interactive Video Player in Entertainment Weekly Print Advertising Spread

--Player Is Based on Americhip's Video In Print (VIP) Technology
CBS on Wednesday unveiled plans to embed a "paper-thin" interactive video player in a print ad spread that will run in the fall TV preview issue of Entertainment Weekly (dated September 18th, and appears in stands September 11th). The so-called VIP ("video-in-print") player--which will be available in home-delivered copies of the magazine in the New York and Los Angeles markets--will be the centerpiece of "Monday to the Max," a co-branded ad campaign between CBS and...

SeaChange in Reseller Deal with RGB Networks for Digital Ad Insertion Solutions

--Says Deal Will Enable it to Offer Turnkey Advertising Solution for Small and Mid-Sized Operators
VOD, IPTV and advanced advertising technology provider, SeaChange International , announced Monday that it has signed a reseller agreement with network video processing specialist, RGB Networks, which it claims will create a "single source" for digital advertising solutions. According to the company, the deal allows it to resell RGB's high-density digital ad insertion products, including its Broadcast Network Processor and Modular Video Processor. Those products, the company says, together with its own SeaChange Spot automated...

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