Advertising

Rockabox, Google's DoubleClick Partner on New Interactive Video Advertising Format, "Shutters"

A UK company called Rockabox has partnered with Google's DoubleClick Rich Media arm to develop a new interactive video advertising format, dubbed "Shutters." The format, which the companies are touting as less intrusive than traditional pre-rolls or new hotspot- and overlay-based interactive video ad formats, consists of a video player that has expandable interactive panels ("shutters") to its left and right: the shutters, which are formed when an initial animated title sequence splits into two...

CBS to Place Interactive Video Player in Entertainment Weekly Print Advertising Spread

--Player Is Based on Americhip's Video In Print (VIP) Technology
CBS on Wednesday unveiled plans to embed a "paper-thin" interactive video player in a print ad spread that will run in the fall TV preview issue of Entertainment Weekly (dated September 18th, and appears in stands September 11th). The so-called VIP ("video-in-print") player--which will be available in home-delivered copies of the magazine in the New York and Los Angeles markets--will be the centerpiece of "Monday to the Max," a co-branded ad campaign between CBS and...

SeaChange in Reseller Deal with RGB Networks for Digital Ad Insertion Solutions

--Says Deal Will Enable it to Offer Turnkey Advertising Solution for Small and Mid-Sized Operators
VOD, IPTV and advanced advertising technology provider, SeaChange International , announced Monday that it has signed a reseller agreement with network video processing specialist, RGB Networks, which it claims will create a "single source" for digital advertising solutions. According to the company, the deal allows it to resell RGB's high-density digital ad insertion products, including its Broadcast Network Processor and Modular Video Processor. Those products, the company says, together with its own SeaChange Spot automated...

ExtendMedia Adds New Members to its Advertising Partner Program

Multiscreen video software solutions provider, ExtendMedia (note: the company recently launched a product called OpenCASE Publisher, which it bills as designed to help cable, telco, satellite, mobile and other video service distributors take advantage of the growing momentum of the "TV Everywhere" distribution model, by providing a platform for them to quickly build and deploy multiscreen video offerings-- see article published on itvt.com, August 4th ), said Tuesday that it has added several new members--including...

Procter & Gamble to Use Augmented Reality to Make Print Advertising Interactive

Procter & Gamble has revealed plans to use augmented reality technology to make print ads for its Always Infinity brand of feminine pads interactive. What appears to be a prototype of the new ads (unless P&G has significantly scaled back its stated technological ambitions for the campaign--see the quote from the company below; [itvt] was unable to reach P&G to resolve the issue before we went to press) is available as a .PDF file at...

Visible World, Google TV Ads in Targeted Advertising Partnership

New York-based targeted advertising specialist, Visible World (backers include Comcast Interactive Capital, Time Warner, Viacom and WPP) and Google TV Ads (offers an automated, auction-based system for buying advertising) announced Tuesday that they have formed a "working relationship" to deliver advanced TV advertising solutions. According to the companies, advertisers using the Google TV Ads platform (note: those advertisers include Priceline, Lenovo, Buy.com and Jenny Craig) will now be able to dynamically customize and target their...

Advertising Agency, BooneOakley, Creates Interactive YouTube Video as its Main Web Site

--YouTube Officially Confirms 3D Experiment
Charlotte, NC-based advertising agency, BooneOakley , has used YouTube's Video Annotations feature (note: the Video Annotations feature allows users to enhance their videos with links to supplemental information, or to other videos; among other things, it can be used to create interactive video narratives, where viewers click to choose the next scene) to create an interactive video that serves as its main Web site. While using clickable hotspots to provide such typical Web site elements...

Cox, Turner Announce Results of VOD Ad Exposure Trial Involving Cox's MyPrimetime Service

--Preserve Watermark for Nielsen C+3 Ratings, Claim 80%+ of Viewers OK with FF-Disabled VOD
Cox Communications , the US's third-largest cable MSO, and Time Warner-owned programming giant, Turner Broadcasting System , announced Wednesday that they had successfully measured advertising exposure in VOD content located within Cox's MyPrimetime On Demand service . In a trial effort, the companies say, Turner confirmed that timeshifted VOD viewing of its programs could be counted toward Nielsen C+3 ratings, a key industry measure that is designed to indicate how many viewers are exposed to...

Cyprus-Based Telco, PrimeTel, Launches Interactive TV Advertising on its PrimeTV Platform

--Capability Based on Twister Platform, Co-Developed with Thunderworx
Cyprus-based telco, PrimeTel , announced last week that it has launched red-button interactive advertising functionality on its IPTV platform, PrimeTV. The service, which the company bills as enabling "advertising elements to be seamlessly integrated into [the] user interface," allows viewers to use their remotes to navigate a menu that allows them to, for example, access additional information on an advertised product, view product-related photos and video clips, locate the nearest store or showroom, request brochures...

BrightLine iTV Names Meg Meurer Brossy SVP of Business Development

Interactive TV advertising company, BrightLine iTV Marketing Specialists (note: for an in-depth overview of the company and the space in which it operates, see the interview with its founder and CEO, Jacqueline Corbelli, that was published on itvt.com, May 26th), announced Monday that it has appointed Meg Meurer Brossy as SVP of business development. According to BrightLine, Brossy--who will be based in the company's New York City headquarters--has 27 years of experience in such areas...

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