Advertising

New Interviews with Google TV Ads' Keval Desai and ThinkAnalytics' Eddie Young and Pete Docherty

--Plus BIAP's Chief Product Officer, Ellen Dudar, on Interactive TV Standards and HDTV
[itvt] has just published audio interviews with Keval Desai , director of product management at Google and head of the company's Google TV Ads operation; and with Eddie Young and Pete Docherty , CEO and CTO respectively of ThinkAnalytics . Desai provides an in-depth overview of Google's ongoing efforts in the TV advertising space. Topics discussed include why Google decided to move into TV advertising; the company's deployment with DISH Network and its plans for...

CableLabs Unveils Stewardship and Fulfillment Interfaces (SaFI) for Canoe

--Interfaces Are Key Component of US Cable Industry's Plans for Unified Advanced Advertising Platform
US cable-industry research, development and standardization organization, CableLabs , announced Wednesday the release of a new set of specifications, called the Stewardship and Fulfillment Interfaces (SaFI), which it says were created to further the development of advanced cable advertising and other interactive products, and which will be a key part of Project Canoe , the US cable-industry's initiative to create a national, cross-operator, unified platform for interactive and addressable advertising. According to the organization, the...

Microsoft, Publicis in Broad Agreement to Collaborate on Advanced Advertising

--Agreement Will See Publicis Using the Admira Platform of Microsoft-Subsidiary, Navic
Microsoft and advertising/communications giant, Publicis Groupe , last week announced a broad agreement to cooperate closely on three advertising-related "core objectives" that they say have been "enabled by the emergence of the digital media world." The "core objectives" center on content, performance and audience respectively. According to the companies, their collaboration on content will see them focusing on "the creation, production and distribution of programming, across the wide array of capabilities, tools and services on...

Orduna: Canoe Ventures to Publish Interactive TV Ad Template and Interfaces Later This Summer

Canoe Ventures --the company that is tasked with implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)--will later this summer publish a "template" to support an EBIF-based interactive TV advertising campaign that is slated to begin in the fourth quarter, Canoe Ventures CTO, Arthur Orduna , announced at Light Reading's Cable...

Puerto Rican Cable Op, OneLink, to Deploy BIAP's Ad Widgets Interactive TV Advertising System

--BIAP Claims This Will Be First-Ever Deployment of EBIF-Based iAdvertising
Plano, Texas-based interactive TV software provider, BIAP (note: last year, the company--whose name is an acronym for Broadband Interactive Applications--secured a five-year license agreement for its ETV User Agent with Time Warner Cable-- see [itvt] Issue 8.23 Part 2B ), announced Wednesday that OneLink Communications , a cable operator serving the metropolitan area of San Juan, Puerto Rico, will launch the BIAP Ad Widgets Advertising System on its networks later this summer to enable interactive...

OpenTV, RGB Partner to Enable Standards-Based Real-Time Localization of Ads via Digital Overlays

--Arris Appoints OpenTV Vice Chairman, Jim Chiddix, to its Board of Directors
Interactive TV and advanced advertising technology provider, OpenTV , and network video processing specialist, RGB Networks , announced Monday that they have developed a demonstration that shows how cable operators can use a combination of the companies' standards-based advertising-related products to generate new revenues from their video-on-demand and linear programming. The companies' joint solution is comprised of RGB's Broadcast Network Processor (BNP) and OpenTV's campaign-management platform. According to the companies, it allows operators to digitally...

Canoe Ventures Suspends Plans to Launch its Community Addressable Messaging Product

--Will Instead Focus its Efforts on EBIF-Based Interactive TV Advertising
Canoe Ventures --the company that is tasked with implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)--has suspended its plans to launch what was to be its first product, the Community Addressable Messaging (CAM) system, according to a report Thursday by Todd Spangler in the US cable-industry trade publication, Multichannel News...

NBC Universal to Use Microsoft's Admira Marketplace to Plan and Sell National and Local Ad Inventory

--Microsoft Acquired Admira through its Purchase Last Year of Interactive TV Company, Navic
NBC Universal and Microsoft announced an "alliance," Thursday, that will see NBC Universal using Microsoft's Admira television media marketplace to plan and sell national and local broadcast and cable advertising inventory. Microsoft acquired Admira through its purchase, almost exactly a year ago, of interactive TV and advanced advertising technology provider, Navic , which still retains a separate corporate identity within the Microsoft organization. According to the companies, their deal follows a successful test of Admira...

Backchannelmedia Says its Clickable TV Technology is Now in "Commercialization Stage"

--Michael Kokernak Resigns as Co-CEO, Will Head New Research Unit
Boston-based interactive TV advertising specialist, Backchannelmedia , said Monday that its flagship Clickable TV technology has been validated by over-the-air testing and is now in what the company calls "a new commercialization stage." The company also announced that its founder and co-CEO, Michael Kokernak, has resigned his co-CEO position and will now become president of a new unit, called BCM Research, that will "seek to develop the next cycle of major innovation for Backchannelmedia" and...

DirecTV Taps Invidi to Enable "Relevant" Local Advertising

--Local Ads Will Be Cued Up on DirecTV DVR's
GroupM-backed advanced advertising technology provider, Invidi Technologies , said Wednesday that satellite-TV provider, DirecTV, will use its software to offer advertisers "relevant" local advertising (note: last November, Invidi announced a similar deal with rival satellite-TV provider, DISH Network). According to Invidi, its Advatar software, in combination with DirecTV's DVR-equipped set-top boxes, will allow local television advertising availability based on geographic location, and will position TV ads according to any marketer's specifications. Previously, DirecTV could only...

Pages