Advertising

ExtendMedia Adds New Members to its Advertising Partner Program

Multiscreen video software solutions provider, ExtendMedia (note: the company recently launched a product called OpenCASE Publisher, which it bills as designed to help cable, telco, satellite, mobile and other video service distributors take advantage of the growing momentum of the "TV Everywhere" distribution model, by providing a platform for them to quickly build and deploy multiscreen video offerings-- see article published on itvt.com, August 4th ), said Tuesday that it has added several new members--including...

Procter & Gamble to Use Augmented Reality to Make Print Advertising Interactive

Procter & Gamble has revealed plans to use augmented reality technology to make print ads for its Always Infinity brand of feminine pads interactive. What appears to be a prototype of the new ads (unless P&G has significantly scaled back its stated technological ambitions for the campaign--see the quote from the company below; [itvt] was unable to reach P&G to resolve the issue before we went to press) is available as a .PDF file at...

Visible World, Google TV Ads in Targeted Advertising Partnership

New York-based targeted advertising specialist, Visible World (backers include Comcast Interactive Capital, Time Warner, Viacom and WPP) and Google TV Ads (offers an automated, auction-based system for buying advertising) announced Tuesday that they have formed a "working relationship" to deliver advanced TV advertising solutions. According to the companies, advertisers using the Google TV Ads platform (note: those advertisers include Priceline, Lenovo, Buy.com and Jenny Craig) will now be able to dynamically customize and target their...

Advertising Agency, BooneOakley, Creates Interactive YouTube Video as its Main Web Site

--YouTube Officially Confirms 3D Experiment
Charlotte, NC-based advertising agency, BooneOakley , has used YouTube's Video Annotations feature (note: the Video Annotations feature allows users to enhance their videos with links to supplemental information, or to other videos; among other things, it can be used to create interactive video narratives, where viewers click to choose the next scene) to create an interactive video that serves as its main Web site. While using clickable hotspots to provide such typical Web site elements...

Cox, Turner Announce Results of VOD Ad Exposure Trial Involving Cox's MyPrimetime Service

--Preserve Watermark for Nielsen C+3 Ratings, Claim 80%+ of Viewers OK with FF-Disabled VOD
Cox Communications , the US's third-largest cable MSO, and Time Warner-owned programming giant, Turner Broadcasting System , announced Wednesday that they had successfully measured advertising exposure in VOD content located within Cox's MyPrimetime On Demand service . In a trial effort, the companies say, Turner confirmed that timeshifted VOD viewing of its programs could be counted toward Nielsen C+3 ratings, a key industry measure that is designed to indicate how many viewers are exposed to...

Cyprus-Based Telco, PrimeTel, Launches Interactive TV Advertising on its PrimeTV Platform

--Capability Based on Twister Platform, Co-Developed with Thunderworx
Cyprus-based telco, PrimeTel , announced last week that it has launched red-button interactive advertising functionality on its IPTV platform, PrimeTV. The service, which the company bills as enabling "advertising elements to be seamlessly integrated into [the] user interface," allows viewers to use their remotes to navigate a menu that allows them to, for example, access additional information on an advertised product, view product-related photos and video clips, locate the nearest store or showroom, request brochures...

BrightLine iTV Names Meg Meurer Brossy SVP of Business Development

Interactive TV advertising company, BrightLine iTV Marketing Specialists (note: for an in-depth overview of the company and the space in which it operates, see the interview with its founder and CEO, Jacqueline Corbelli, that was published on itvt.com, May 26th), announced Monday that it has appointed Meg Meurer Brossy as SVP of business development. According to BrightLine, Brossy--who will be based in the company's New York City headquarters--has 27 years of experience in such areas...

New Interviews with Google TV Ads' Keval Desai and ThinkAnalytics' Eddie Young and Pete Docherty

--Plus BIAP's Chief Product Officer, Ellen Dudar, on Interactive TV Standards and HDTV
[itvt] has just published audio interviews with Keval Desai , director of product management at Google and head of the company's Google TV Ads operation; and with Eddie Young and Pete Docherty , CEO and CTO respectively of ThinkAnalytics . Desai provides an in-depth overview of Google's ongoing efforts in the TV advertising space. Topics discussed include why Google decided to move into TV advertising; the company's deployment with DISH Network and its plans for...

CableLabs Unveils Stewardship and Fulfillment Interfaces (SaFI) for Canoe

--Interfaces Are Key Component of US Cable Industry's Plans for Unified Advanced Advertising Platform
US cable-industry research, development and standardization organization, CableLabs , announced Wednesday the release of a new set of specifications, called the Stewardship and Fulfillment Interfaces (SaFI), which it says were created to further the development of advanced cable advertising and other interactive products, and which will be a key part of Project Canoe , the US cable-industry's initiative to create a national, cross-operator, unified platform for interactive and addressable advertising. According to the organization, the...

Microsoft, Publicis in Broad Agreement to Collaborate on Advanced Advertising

--Agreement Will See Publicis Using the Admira Platform of Microsoft-Subsidiary, Navic
Microsoft and advertising/communications giant, Publicis Groupe , last week announced a broad agreement to cooperate closely on three advertising-related "core objectives" that they say have been "enabled by the emergence of the digital media world." The "core objectives" center on content, performance and audience respectively. According to the companies, their collaboration on content will see them focusing on "the creation, production and distribution of programming, across the wide array of capabilities, tools and services on...

Pages