Two More TV Stations Trial Backchannelmedia's ITV Advertising Platform

--Ad Council Now Using the Platform for PSA's

Backchannelmedia--a Boston-based company which late last year announced that it had received an investment of $3 million, bringing the total raised by its initial funding round to $9.5 million--says that two LIN TV-owned television stations in Hartford and New Haven, Connecticut, WTNH-TV ABC Channel 8 and WCTX-TV MyTV Channel 9, will participate in a trial of its TV-to-Internet click-through system (note: the system is also being trialed by WCVB-TV/DT Channel 5, Hearst-Argyle's digital ABC affiliate in Boston). According to the company, the trial will involve a "select group" of the two stations' viewers and advertisers.

Time Warner Cable Taps Ogilvy New York for Interactive Video Promotion

SinglePoint Launches Mobile Ad Marketplace for SMS- and MMS-Based ITV

SeaChange News:

--Acquires Mobix Interactive
--Partners with Turkey's Argela on Joint IPTV Offering
--Expands Relationships with Suddenlink, Buckeye
--Teams with Virgin Media on VOD Advertising Trial

VOD and IPTV technology provider, SeaChange International, has generated a fair amount of news over the past few weeks:


CableLabs Releases New Modular Headend Architecture Specifications

--Specs Cover Converged Video and Broadband Services
--Organization Trumpets Success of its Addressable Advertising Interop

US cable industry research, development and standardization body, CableLabs, has released a set of specifications which it says defines a common set of interfaces for converged video and broadband services in a modular cable network headend. The so-called Modular Headend Architecture (MHA) specifications include the existing DOCSIS Modular CMTS specifications, as well as a series of new specs that define interfaces for narrowcast MPEG digital video services, such as VOD and switched digital video.

SinglePoint Launches Mobile Ad Marketplace for SMS- and MMS-Based ITV

SinglePoint--a Bellevue, Washington-based company which specializes in mobile-based interactive and participation TV, and which earlier this year was chosen by NBC Universal to provide mobile interactive TV services across a broad range of its programming and channels (note: according to research conducted by Nielsen, the company processed 84% of interactive TV transactions initiated by mobile text message users on the top four US carriers in the second half of 2007)--has launched a service, dubbed the SingleBrand Ad Marketplace, which it is billing as "the first real-time mobile advertising marketplace for SMS and MMS ad campaigns generated by popular interactive TV shows on major networks." According to the company, the new Ad Marketplace, which is part of its recentl

DirecTV Teams with The Weather Channel on New Interactive TV Services

--DirecTV Offers Multiscreen ITV App for US Presidential Election
--Renews ITV Advertising Deal with Media Storm

Radio: Dean Denhart, President and CEO of BlackArrow

In this recorded episode of [itvt]’s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Dean Denhart, president and CEO of BlackArrow, a company that specializes in targeted advertising management technologies for on-demand platforms (note: among other things, the company recently announced that it had raised $20 million in new funding and that it had integrated its ad-management system with Akamai’s Media Framework), provides an overview of the company and its positioning in the market.

[itvt] Presents... The TV of Tomorrow Show 2009

InteractiveTV Today [itvt], the first, best and most widely read news source on interactive and multiplatform television, is pleased to present the third annual TV of Tomorrow Show, March 10th-11th (Tuesday-Wednesday), 2009 in San Francisco, California at the famous Yerba Buena Center for the Arts.

NDS News:

--Launches Solution Suite for Targeted and Interactive Advertising
--Forms Global Partnership with Audience-Measurement Specialist, TNS
--Teams with Tata Sky on India's First Hindi-Language EPG
--Teams with Cinea and Harmonic on VOD Solution

Interactive TV and conditional access technology provider, NDS, has generated a fair amount of news over the past few weeks:

WCVB-TV Boston's Trial of Backchannelmedia's Technology Begins

--Technology Powering 3,000 Interactive TV Ads per Week

Bill Bradford, SVP of Content Strategy, Fox Broadcasting Company

Bill Bradford's responsibilities at Fox Broadcasting include leading the broadcaster's broadband TV strategy. He recently spoke to [itvt]'s Tracy Swedlow about the thinking behind that strategy, which sees Fox distributing its programming through a wide range of online venues; about the broadcaster's plans to implement new broadband TV advertising formats; about the ways in which broadband TV is changing audience expectations; about the kinds of programs that are proving most popular on the Internet; about why he thinks it is essential that the Internet TV industry learn to "speak the language of the media buyers"; and much more.

Radio Interview: Tom Morgan, Chief Strategy Officer, Move Networks

In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Tom Morgan, chief strategy
officer of Move Networks (clients include ABC, Discovery and Fox),
provides an overview of that company's technology and strategy;
explains why it sees itself as a company that delivers digital television
rather than broadband TV; discusses its interest in working with
CableLabs' ETV and OCAP standards; details the interactive
advertising formats it is now offering; and more.

Zappware Revamps Telegeneve's EPG, Develops i-Ads for Renault

Belgian interactive TV technology provider, Zappware, contacted [itvt]
last month to let us know that it has developed a custom EPG for
Geneva-based cable operator Telegeneve's digital TV service, naxoo.
Zappware says it built the custom EPG using its proprietary iView
platform, which it bills as a platform-independent production
environment for the development and modification of ITV services.
According to the company, the goal of the naxoo was project was to
redesign the EPG by extending its features while maintaining its look-
and-feel. The EPG's new features include:

Project Canoe Officially Launched as Canoe Ventures

--David Verklin Appointed as New Venture's CEO

The contours of Project Canoe, the US cable industry's hitherto
secretive initiative to create a national unified platform for interactive
and addressable advertising, became a little clearer last week when the
MSO's behind the initiative announced the launch of a joint venture,
Canoe Ventures, and the appointment of advertising industry veteran,
David Verklin, as the new venture's CEO.
Verklin, who will join Canoe
Ventures on August 4th, will be tasked with leading its efforts to create
shared processes and standards for audience targeting, interactivity and
measurement in multiplatform advertising across cable systems

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