3D TV Round-Up

--CableLabs to Offer 3D TV Testing
--Comcast On Demand Offering 3D Horror Movie
--Discovery, ESPN to Launch 3D TV Channels
--JVC Launches 2D-to-3D Converter
--MPEG Industry Forum Launches 3D TV Working Group
--Samsung in 3D TV Partnership with RealD
--Sigma Designs to Demo New 3D Technologies at CES
--Vizio Launches New Line of 3D TV's

As was widely anticipated, 3D TV has emerged as one of the major themes of this year's Consumer Electronics Show--and a number of pieces of 3D TV news came across [itvt]'s desk, Tuesday. Here is a brief round-up:

ADB Trumpets tru2way Demo at Recent CableLabs Interop Event

Geneva-based set-top box company, Advanced Digital Broadcast (ADB), announced today that it has demonstrated live that it can "deliver the promise of tru2way for cable system operators and consumers." According to the company, at a recent CableLabs Interop event it showed how its ADB-4820C HD set-top box can seamlessly support the full functionality of both Cisco and Motorola tru2way headends and CableCARDs: the box was first connected to a Cisco headend using a Cisco CableCARD, and displayed Time Warner Cable's TV channels and tru2way interactive guide.

OpenTV, RGB Networks Demo EBIF-Based Advanced Advertising Capabilities at CableLabs Interop

Kudelski-owned interactive TV and advanced advertising technology provider, OpenTV, and network video processing specialist, RGB Networks, have provided some information on their activities at the Advanced Advertising 1.0 Platform Interoperability event that US cable-industry research-and-development body, CableLabs, held last month (note: for more on the Interop event, see the article published on, November 18th).

CableLabs Trumpets Its ETV/tru2way Resources for Device Manufacturers, App Developers

US cable-industry research, development and standardization body, CableLabs, issued a press release last week trumpeting the various ETV/EBIF and tru2way-related programs it has put in place to support device manufacturers and application developers--two groups which it describes as "important stakeholders" in the ETV and tru2way communities. "These steps that CableLabs is taking provide resources for tru2way and ETV product developers, at little to no cost for them," CableLabs president and CEO, Paul Liao, said in a prepared statement. "We will continue to review this area and discuss other opportunities with our members and developers in order to help move this technology into the market."

Four Companies Team on Inventory Management Demo at CableLabs Summer Conference

--3D Sensing System from Prime Sense Wins Conference's Innovation Award

OpenTV, This Technology, Sigma Systems and Arris announced Monday that they are jointly demonstrating an integrated advertising inventory management solution for the first time at the CableLabs Summer Conference this week. According to the companies, the solution provides a comprehensive view and unprecedented management and control of advanced advertising inventory. This, they say, will allow operators to make much smarter decisions and gain a competitive advantage by having enhanced visibility into and detail about the advanced advertising inventory they have to sell, regardless of region and platform and regardless of whether units are interactive or timeshifted.

Tandberg to Demo "Device-Aware Backoffice for Multiplatform TV" at CableLabs Summer Conference

--CableLabs Summer Conference Preview: Demo's from Arris, BigBand, Sigma Systems

Ericsson-owned Tandberg Television announced Friday that it will debut what it is calling the "cable industry's first device-aware backoffice for multiplatform TV" at this week's CableLabs Summer Conference in Keystone, CO, and at next month's IBC show in Amsterdam.

New Interviews with Google TV Ads' Keval Desai and ThinkAnalytics' Eddie Young and Pete Docherty

--Plus BIAP's Chief Product Officer, Ellen Dudar, on Interactive TV Standards and HDTV

[itvt] has just published audio interviews with Keval Desai, director of product management at Google and head of the company's Google TV Ads operation; and with Eddie Young and Pete Docherty, CEO and CTO res

CableLabs Unveils Stewardship and Fulfillment Interfaces (SaFI) for Canoe

--Interfaces Are Key Component of US Cable Industry's Plans for Unified Advanced Advertising Platform

US cable-industry research, development and standardization organization, CableLabs, announced Wednesday the release of a new set of specifications, called the Stewardship and Fulfillment Interfaces (SaFI), which it says were created to further the development of advanced cable advertising and other interactive products, and which will be a key part of Project Canoe, the US cable-industry's initiative to create a national, cross-operator, unified platform for interactive and addressable advertising.

Major Cable Operators to Miss tru2way Deadline Stipulated in MOU with CE Manufacturers

Comcast, Time Warner Cable and Cox Communications have conceded that they will not--as they had promised in a supposedly binding MOU with various consumer electronics/hardware manufacturers that was announced last spring--have tru2way technology deployed across their entire service footprints by July 1st, according to a report Tuesday by Todd Spangler in the US cable-industry trade publication, Multichannel News.

enableTV Launches Royalty-Free Commercial Version of CableLabs' tru2way Reference Implementation

--Also Launches Support Program for Companies Licensing the RI Directly from CableLabs

enableTV, the interactive TV software and services company that was spun out of Vidiom Systems last year by Vidiom founder, Tim Wahlers, announced Thursday that it is offering a tru2way/OCAP deployment solution that includes a royalty-free, commercial version of CableLabs' recently launched tru2way Reference Implementation (note: the latter is an open source implementation of CableLabs' OCAP middleware specification that is billed as providing device manufacturers and application developers with a consistent interpretation of the spec; it was re

CableLabs Releases tru2way Reference Implementation and a PC Emulator

--Says New Tools Will Facilitate Creation of Advanced Interactive TV Applications for Cable

US cable-industry research, development and standardization organization, CableLabs, announced Monday that it has completed the beta development phase of its previously announced (see article published on, April 2nd) tru2way Reference Implementation and that it has made it publicly available through the OpenCable Project area on, Sun Microsystems' open-source project site.

CableLabs Appoints Former Panasonic CTO, Paul Liao, as President and CEO


US cable-industry research, development and standardization body, CableLabs, said Wednesday that its board of directors has selected consumer electronics industry veteran, Dr. Paul Liao, as its next president and CEO, replacing Dr. Richard Green, who has led the organization since 1988, and who announced last September that he would retire when his contract expires in December, 2009. "Paul gives us the perfect blend of laboratory and research knowledge, as well as experienced business leadership," CableLabs board

14 Companies Participate in CableLabs' Addressable Advertising Interop Event

--Event Focused on Dynamic Insertion of Addressable Ads into VOD Avails

US cable-industry research, development and standardization body, CableLabs, said Tuesday that 14 companies participated in an Addressable Advertising Interfaces interoperability event held at its Louisville, Colorado laboratories, during the week of June 1st.

iCueTV Adds Discovery, AOL TW Commerce Veteran, Patrick Gates, to Senior Management Team

--Company Says it Successfully Tested its Platform at CableLabs' Recent Interop Event

iCueTV, a Cherry Hill, NJ-based developer of interactive TV applications for digital cable, announced Tuesday that it has appointed Patrick Gates to a senior management position (note: the company is apparently still deciding on his title, as it did not include it in the press release announcing his appointment). Gates was most recently president and general manager of Discovery Commerce, Discovery Communications' retail division, where, according to iCueTV, he led the turnaround and expansion of its licensing and retail business, including tcommerce.

CableLabs Says Record Number of Companies Participated in its Latest Interactive TV Interop Event

US cable-industry research, development and standardization body, CableLabs, said Wednesday that a record 22 companies participated in its latest tru2way/EBIF interoperability event, which was held at its Louisville, Colorado facilities, May 4th through 9th. According to the organization, the week-long event featured laboratory sessions in which over 35 tru2way and ETV/EBIF applications ran across multiple headends, user agents and set-top boxes.

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