Music Choice Says Viewers Responding Enthusiastically to New Interactive Network, SWRV

--Imira, Enne Team on Interactive TV Series for Children
--MySpace, Fox Inviting Viewers to Audition for New Roles in "Glee"
--"Sims" Creator, Will Wright, Said to Be Teaming with Current TV on Interactive TV Series
Multiplatform music programmer, Music Choice , contacted [itvt] Tuesday to let us know that its new 24/7 interactive music video network, SWRV , has generated 500,000 viewer interactions in 750,000 homes since its launch last month. According to the company, 54% of those interactions were via the Web ( ) and 46% via the phone.

The SWRV program that has enjoyed the highest percentage of viewer interactions to date, Music Choice...

BBC Launches @North Initiative to Boost Interactive/Multiplatform TV Industry in North of England

--Initiative Has £500,000 Budget to Support Development of Interactive Content for Children
The BBC on Wednesday unveiled a new digital initiative, called @North , that is designed to boost the interactive/multiplatform TV industry in the north of England, the region in which Salford--the city to which a number of BBC departments, including Future Media & Technology and Children's, are scheduled to move in 2011--is located.

According to the corporation, the initiative, which was announced by BBC director north, Peter Salmon, at the Manchester Media...

"Sesame Street" Launches its First-Ever iPhone App, Makes Current-Season Episodes Available on iTunes

Sesame Workshop , the nonprofit educational organization behind the long-running children's TV show, "Sesame Street" (which is currently celebrating its 40th anniversary), said Wednesday that it has teamed with design consultancy, IDEO , to launch the first-ever official "Sesame Street" iPhone/iPod touch app .

Entitled " Grover's Number Special " (note: Grover is a furry, blue muppet perhaps best known for his encounters as a bumbling waiter with a long-suffering customer...

Cookie Jar Entertainment Launches Broadband Video Service for Children,

Children's entertainment company, Cookie Jar Entertainment , has launched a free, advertising-supported broadband video service, called , which it claims offers one of the largest selections of full-length episodes of current and classic children's programs and movies. At launch, the service offers around 500 on-demand full episodes from over 50 TV series, including "Inspector Gadget," "The Adventures of Paddington Bear," "Johnny Test," "Super Mario Bros.," "Zelda," "Madeline," "Ripley's Believe It or Not!," "Horseland," "Liberty's...

Characters from New E4 Show, "Misfits" to Tweet to Audience During Each Episode

--Other "In-Character" Multiplatform Extensions Include Facebook Page, YouTube Channel
" Misfits ," a new drama series from Channel 4 's digital channel, E4 , that centers on a group of teenage superheroes, will offer a multiplatform experience by having two of its characters send out tweets during the course of each of its hour-long episodes, according to an article in The Guardian. The tweets for the show's first episode have been written in advance of its November 12th broadcast by a team led by...

News Round-Up:

--Arqiva to Name its Kangaroo-Derived VOD Service "SeeSaw"
--BBC Officially Launches Revamped CBeebies Red-Button Interactive TV Service
--BBC Trust Launches Review of Red Button Services, and BBC One, Two and Four
--Brightline Interactive TV Advertising Campaigns Win Two Awards
--Cox Rolls out ShowRunner VOD Software in Orange County
--Dailymotion in Broadband Video Distribution Partnership with Conduit
--Deutsche Telekom Interactive TV Award Deadline Extended to October 18th
--Espial Trumpets MediaBase VOD Performance with Intel Solid State Drivers, Xeon 5500 Processors
--Will Flannery, VP of Advanced Services at Fox Cable, Dead at 38
--Hand Eye Technologies Showcases its Interactive
Here is a round-up of other interactive TV-related news stories we didn't have room for in this issue: Arqiva --the broadcast transmission company which recently acquired the platform assets of Project Kangaroo, the VOD platform developed by UKVOD, a joint venture between the BBC's commercial arm, BBC Worldwide, and terrestrial broadcasters, ITV and Channel 4, for a price believed to be in the £8 million range (note: Project Kangaroo was believed to be close to...

BBC Unveils Revamped Red-Button Interactive TV Service for Children's Channel, CBeebies

--Corporation also Launches Audio-Described Programming on the BBC iPlayer
In a posting on the BBC Red Button team's Press Red blog last week, Damian Vicary, interactive TV producer for BBC Children's, announced the launch of a revamped red-button interactive TV service for CBeebies, the BBC's digital channel for children six and under. Among other things, the new version of the service (which is accessed by pressing red while watching CBeebies) features: A new look that highlights the channel's various characters. "We realize that for...

BBC to Premiere Animated "Doctor Who" Series on its Red Button Interactive TV Service

--CBBC Announces Plans to Transform its Cartoon Works Portal into "Destination" Site for UK Animation
The BBC plans to premiere " Dreamland ," a six-part animated series based on its long-running sci-fi program, " Doctor Who ," through its red-button interactive TV service and through its "Doctor Who" Web site. Digital TV viewers will be able to access the show this fall by pressing red while watching BBC One. The series, which totals 45 minutes, will subsequently be broadcast in its entirety on CBBC, BBC Two and BBC HD. Written...

BBC Children's Planning More Red-Button "Children's Commentaries" for Major Sporting Events

--CBeebies to Launch Red-Button Quiz for "Numberjacks"
BBC Children's interactive division is planning to work with BBC Sport to produce "children's commentaries" for major sports events and make them available through the red button, according to a report in the UK broadcast-industry trade publication, Broadcast. BBC Children's assistant producer, Folake Adigun, told the publication that the move is designed to build on the success of the CBBC-produced youth-oriented commentaries on Formula 1 auto racing that have been available through the red button...

KidZui Launches Broadband Video Site for Children,

--Site Features Around 60,000 Videos, Reviewed and Curated by Team of Parents and Teachers
KidZui , a company that offers a "safe" Web browser for children, has launched a YouTube-powered broadband video site, called . According to the company, the site--which is free and appears to carry no advertising (Kidzui generates revenue by, among other things, selling memberships that add various features to its flagship browser)--offers an intuitive user interface specially designed for children, and a library of nearly 60,000 "parent and teacher approved" YouTube-sourced videos, which it...