Motorola Develops tru2way Multi-Room DVR Solution for Time Warner Cable

--Round-Up of Recent Interactive TV-Related News from Motorola

Motorola announced last week that it has been tapped by Time Warner Cable, the second-largest cable MSO in the US, to develop a multi-room DVR solution based on Motorola tru2way set-top software. The company says that the so-called Follow Me TV solution will be deployed by Time Warner Cable later this year, making the latter the first cable operator to deploy a multi-room DVR service in a tru2way environment. It says it developed the multi-room DVR solution to work with tru2way software running on its DCX3400-M and DCX3200-M set-top boxes.

Macrovision Launches tru2way Version of its Passport EPG

--Adds Multi-Room DVR Capability to Passport Echo 3.5, i-Guide A28
--Round-Up of Other Recent Macrovision News


At the NCTA Cable Show in Washington, DC last week, Macrovision, the company that last year acquired the US's dominant EPG developer, Gemstar-TV Guide, launched a version of its Passport EPG for tru2way-enabled devices (note: the company also offers a tru2way version of its i-Guide EPG). The company bills the new guide, which is slated for availability in Q4, as providing the cable market with an industry-standard platform for advanced video and content features in digital set-top boxes and television sets, and as enabling a simplified whole-home entertainment experience for consumers.

Announcing the Schedule of Sessions for The TV of Tomorrow Show 2009

[itvt] is pleased to announce the schedule of sessions for The TV of
Tomorrow Show 2009
(March 10-11, San Francisco). The schedule is included in full below.  For more info, please go to

[itvt] Presents…The TV of Tomorrow Show 2009

DISH Network News:

--Signs VOD Deals with Gravitas Ventures, Eurocinema
--Offers Multiscreen ITV App for US Elections
--Launches New DVR Products
--Signs Audience Measurement Deal with Rentrak

Radio: Dean Denhart, President and CEO of BlackArrow

In this recorded episode of [itvt]’s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Dean Denhart, president and CEO of BlackArrow, a company that specializes in targeted advertising management technologies for on-demand platforms (note: among other things, the company recently announced that it had raised $20 million in new funding and that it had integrated its ad-management system with Akamai’s Media Framework), provides an overview of the company and its positioning in the market.

Tandberg Launches Network PVR Solution, Xport TSTV

--Deploys OpenStream VOD Platform with Get Norway

Amino Launches USB Plug-In PVR Solution for Existing Set-Top Boxes

--Secures First AmiNET530 Deployment, Partners with Ericsson
At the IBC show in Amsterdam earlier this month, Cambridge, UK-based IPTV set-top box manufacturer, Amino Communications, launched a plug-in PVR solution that leverages the USB drive of the company's existing set-top boxes, and that thus enables telcos to upsell PVR functionality without having to initially deploy expensive hard drive-equipped set-tops. According to the company, the plug-in solution allows operators to use different drives with capabilities ranging from basic pause-live-TV to full-fledged PVR. "Put simply, plug-in PVR technology means increased flexibility and reduced costs for the operator," Amino CEO, Andrew Burke, said in a prepared statement.


--Teams with Yahoo! on Fantasy Football Interactive TV Application

--Launches HD VOD across its Footprint

--Launches Whole-Home PVR Service

AT&T has teamed with Yahoo! to launch a fantasy sports application
on its Microsoft Mediaroom-powered IPTV platform, U-verse TV.

Dubbed Yahoo! Sports Fantasy Football and accessed through AT&T's
U-bar interactive interface (which also allows viewers to receive
customized sports, weather, stock and traffic information free of charge
on their TV screen), the new application lets viewers track their fantasy
football team and receive customized information on their favorite NFL
teams. "The popularity of fantasy sports is on the rise, and our
customers will be able to stay up-to-date on their leagues and teams

DISH Network Execs Discuss the Company's New ITV Advertising Deal with NBC Universal


In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Michael Finn, VP of
advertising sales at DISH Network, and Scott Higgins, the company's
director of interactive programming, discuss DISH's new interactive
TV advertising deal with NBC Universal, and the company's plans to
make increasing use of the DVR hard drive for its interactive TV

To listen to the show,
click here.

[itvt] Interview: Tara Maitra, VP and General Manager of Content Services at TiVo

As VP and general manager of content services at TiVo, Tara Maitra is in charge of the company's broadband content strategy--which sees it aggregating a line-up of downloadable movies and programming through partnerships with Amazon and around 60 other content providers, and also enabling subscribers to its service to access video from the open Internet via a PC connected to their TiVo device. The company also recently announced a deal with YouTube that will enable its subscribers to access YouTube videos directly from their TV set via their DVR.

Nielsen: DVR's Increase amount of Time People Spend Watching TV

--Company Launches VOD Measurement Service

Audience measurement company, Nielsen, recently announced that its
research shows that DVR playback is actually increasing the amount of
time people spend watching TV: by comparing total TV usage (live
viewing plus DVR playback) for 18 to 49-year-olds in November, 2007
to total TV usage in November, 2005 (before Nielsen measured DVR
households and when, the company says, DVR penetration was very
low), the company says it found that viewing had increased slightly
throughout the day, and was 3% higher at 9:00PM and 5% higher
between 11:00PM and midnight.
The company says that these findings
have implications for primetime viewing levels in the future, because,
as the number of DVR households in the US grows, DVR primetime

Electra Entertainment Unveils its New Interactive TV Middleware

--OpenTV Holds Worldwide Rights to Market the Platform

--Electra Taps Pace Micro Co-Founder, Barry Rubery, as CEO

Last month, Electra Entertainment--a company that was founded in
early 2003 by Static 2358 founder, Jasper Smith, and former
Gemstar-TV Guide CTO, Jonathan Drazin--unveiled its new interactive
TV middleware platform.
The company claims that the proprietary
middleware, which its says has been in development for three years
"with substantial investment," allows "fast, efficient, and content-rich"
interactivity on low-cost/low-resource digital receivers and other
consumer electronics devices.

NDS in Deals with DEN, Canal+, Viasat, ASTER

--MediaHighway Middleware Lets Canal+ Subs Transform HD STB's into DVR's

News Corp.-owned conditional access and interactive TV technology
provider, NDS, has generated a fair amount of ITV-related news over
the past few weeks. Among the highlights:

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