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Multiplatform/Interactive TV News Round-Up (III)

--Deutsche Telekom, DISH Network, Google TV, Dreampark, DVB, Ensequence, Entone, Envivio, Epix, Ericsson, Espial, FCC, Freeview NZ, Frontier Communications

Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010--and then took a few days off to recover. This is the third of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus:

Ensequence Cuts More Jobs, in Effort to Focus on Core Interactive TV Business

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, has conducted another round of layoffs in an effort to refocus its efforts on its core business, hometown newspaper The Oregonian reported last week.

New Interview with Ensequence President and CEO, Peter Low

--Plus New Blog Posts from ActiveVideo's Edgar Villalpando, RCDb's Herve Utheza

[itvt] has just published an interview with Peter Low, president and CEO of interactive TV authoring solutions provider, Ensequence. Low, whose appointment as CEO was announced in September, discusses his new role at Ensequence, outlines the strategic trajectory of the company's flagship iTVManager platform, provides statistics and other information on the company's various deployments around the world, explains how the company is responding to the emergence of connected TV, and shares his thoughts on the implications for the company of the US cable industry's plans for template-driven interactive TV.

Ensequence Hires ESPN, NBCU Veterans as VP's of Sales

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, announced Wednesday that it has added two more members to its sales team: Jeff Siegel and Manon Bone, who will both hold the title, VP of sales. According to Ensequence, Siegel (who previously worked at ESPN) and Bone (who previously worked at NBC Universal and Microsoft's MSN) bring a combined total of over 40 years of experience in sales, marketing and development of advanced media platforms to the company.

S4C Taps Ensequence to Create and Deploy Interactive TV Services on Freeview and Sky

--Ensequence Using S&T's MHEG Presenter to Deliver ITV Services to Freeview

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, announced Monday that it has been chosen by Welsh-language broadcaster, S4C, to create and deploy interactive TV services for the UK's Freeview free-to-air digital terrestrial and Sky pay-TV digital satellite platforms. The new deal represents Ensequence's first multiplatform deployment in the UK.

Ensequence Appoints Two New SVP's

--Round-Up of Recent News from Ensequence

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, announced two additions to its senior management team last week: Andy Addis--who was formerly EVP of marketing at gestural navigation specialist, Hillcrest Labs, and prior to that, SVP of marketing and new products at Comcast--has joined the company as SVP of marketing and business development; and Tom Epes--who was formerly general manager of US services and support for the communications sector at Microsoft--has joined the company as SVP of sales.

Ensequence Launches iTV Manager

--New ITV Management System Demo'd at NCTA Cable Show This Week
 

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, has launched a product called iTV Manager, which it bills as the industry's first "cradle-to-grave" lifecycle management system for creating and deploying large volumes of interactive TV experiences. The new ITV management system is being demo'd this week in Ensequence's booth (#3111) at the NCTA Cable Show in Washington, DC.

[itvt] Radio: Interactive TV Designers on Tools

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Richard Burrell (bio), director of media operations at QVC UK; Dan Gardner (bio), founder and lead interaction designer at Code and Theory; Terry Green (

DISH Network Says its Olympics ITV Apps Proved Popular with Viewers

--Apps Accessed by over 41% of Operator's Subscriber Base --DISH Network Signs VOD Deal with Sony Pictures Television US satellite TV provider, DISH Network, offered two interactive TV applications to enhance NBC Universal's coverage of the Beijing Olympics: a multiscreen mosaic and an "NBC Olympics Showcase" app.

QVC UK Taps Ensequence to Revamp its Interactive TV Service

--Service Serves as Access Point to QVC's New "Beauty Channel"

[itvt] Radio: Interactive Olympics Coverage

 

 

 

 

 

 

 

In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Dalen Harrison, CEO of
Ensequence; Peter Low, president and COO of Ensequence; Bill
Niemeyer
, chief of analysis and research at BlackArrow; Gowri
Shankar
, SVP of sales and business development at

CableLabs Trumpets tru2way and ETV Presence at Cable Show


US cable-industry research, development and standards organization,
CableLabs, recently issued a press release trumpeting the "broad
exposure" enjoyed by tru2way- and ETV/EBIF-based interactive TV
applications at this year's NCTA Cable Show. Among the Cable Show
tru2way and ETV demos highlighted by CableLabs in the release:

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