Music Choice Says Viewers Responding Enthusiastically to New Interactive Network, SWRV

--Imira, Enne Team on Interactive TV Series for Children
--MySpace, Fox Inviting Viewers to Audition for New Roles in "Glee"
--"Sims" Creator, Will Wright, Said to Be Teaming with Current TV on Interactive TV Series
Multiplatform music programmer, Music Choice , contacted [itvt] Tuesday to let us know that its new 24/7 interactive music video network, SWRV , has generated 500,000 viewer interactions in 750,000 homes since its launch last month. According to the company, 54% of those interactions were via the Web ( ) and 46% via the phone.

The SWRV program that has enjoyed the highest percentage of viewer interactions to date, Music Choice...

Total Immersion Creates Interactive Augmented Reality Applications for Paramount, Fox, Universal

Augmented reality specialist, Total Immersion , recently contacted [itvt] to let us know about some of the interactive AR applications it has completed over the past few months. The apps are all triggered by holding up a movie or album's packaging in front of a Webcam, which allows a hidden visual code to launch the app: For the Blu-ray/DVD release of Paramount's "Transformers : Revenge of the Fallen," the company created an application that allows...

Ooyala in Deal to Power Broadband Video for Telegraph Media Group, Replacing Brightcove

--Brightcove in Deal to Power Broadband Video for Fox on Demand, Replacing Move Networks
--Kaltura in Deal to Power Broadband Video for
Broadband video platform provider, Ooyala , announced Wednesday that Telegraph Media Group (TMG) , which publishes the UK newspaper, The Daily Telegraph and its Web site,, has chosen its platform to power its broadband video offerings. The deal--which sees Ooyala replacing rival Brightcove as TMG's broadband video platform provider--also calls for Ooyala to work with TMG's recently launched digital business unit, the Euston Project , to develop new technologies for the delivery and consumption...

Fox Launches User-Generated Video Promotion for "American Idol"

--ABC Adding Several Holiday Specials to Full Episode Player
--STV's mySTV Integrated with Facebook Connect
US broadcast network, Fox , on Tuesday launched a user-generated content (UGC) promotion that invites fans of the reality show, " American Idol ," to create "video testimonials sharing what they love" about the show, and upload their testimonials to a special "Idol Fans" section of its Web site ( ).

According to Fox, the testimonials will be evaluated for inclusion in a promotional campaign for "American Idol"--whose next season kicks...

Fox to Air Twitter-Enhanced Re-Runs of "Fringe" and "Glee"

US broadcast network, Fox , announced Monday that it will air Twitter-enhanced re-runs of the shows, " Fringe " and " Glee ," on September 3rd (9:00-10:00PM ET/PT) and September 4th (9:00-10:00PM ET/PT) respectively. The so-called "tweet-peats" will feature tweets from the shows' cast and producers running in a lower-third scroll (they can also be viewed at and ). The tweets will provide commentary about the episode, answer fan questions, reveal behind-the-scenes secrets...

Fox Mobile Entertainment Launches "Family Guy" Interactive Video Application for the iPhone

--App Lets Users Create, Share their own Video Mixes
Fox Mobile Entertainment (FME) announced Thursday the launch of an iPhone/iPod touch interactive video application for its animated series, "Family Guy." Dubbed the "Freakin' Sweet Family Guy" app and designed specifically to run on the new iPhone 3.0 OS, the new application--which is the result of a collaboration between FME; Rhythm New Media, a company that specializes in developing and monetizing ad-supported mobile video applications; Brightcove, a provider of broadband video publishing solutions; and interactive...

Hulu Signs Three Deals for Non-US Programming, Confirms Plans to Launch Internationally

Hulu , the broadband video venture co-owned by NBC, Fox, and ABC/Disney (note: for more on Disney's recent acquisition of an equity stake in the venture, see the article posted on April 30th), has signed deals with three non-US content providers: Digital Rights Group (which will provide it with a line-up of British comedies, including "Doc Martin," "Green Wing" and "Peep Show"), Endemol (which will provide it with reality series such as "I want...

MySpace, Fox Team on User-Generated Video Contest for "The Simpsons"

--Round-Up of Recent Interactive TV-Related News from MySpace
News Corp.-owned social networking company, MySpace, contacted [itvt] Monday to let us know that it is teaming with its corporate stablemate, Fox, on a user-generated video contest to celebrate the 20th anniversary of the satirical animated series, "The Simpsons." Riffing on the iconic couch gag that concludes the opening credits of the series, the contest invites viewers to create live-action videos of their own original couch gags and upload them to a "The Simpsons" MySpace...

Bill Bradford, SVP of Content Strategy, Fox Broadcasting Company

Bill Bradford's responsibilities at Fox Broadcasting include leading the broadcaster's broadband TV strategy. He recently spoke to [itvt]'s Tracy Swedlow about the thinking behind that strategy, which sees Fox distributing its programming through a wide range of online venues; about the broadcaster's plans to implement new broadband TV advertising formats; about the ways in which broadband TV is changing audience expectations; about the kinds of programs that are proving most popular on the Internet; about...