interactive tv

Announcing the Schedule of Sessions for EBIF Intensive

[itvt] is pleased to announce the schedule of sessions for EBIF Intensive (takes place at the Yerba Buena Center for the Arts in San Francisco on Friday, March 5th--i.e. the day after The TV of Tomorrow Show 2010). The schedule is included in full below, and a PDF version can be downloaded here.

Clearleap, FourthWall Media Create EBIF-Based, Video-Centric Interactive TV Weather App

--App, Featuring Content from The Weather Channel, to Be Demo'd at CableLabs Winter Conference

Clearleap, an Atlanta-based company which offers a technology platform for bringing Internet-sourced video content to television sets, and FourthWall Media, the interactive TV technology company formerly known as BIAP (note: for more on the company's rebranding, see the article published on, October 26th), will today announce that they have partnered to create a video-centric, unbound EBIF interactive weather application featuring content from The Weather Channel.

[itvt] Presents "EBIF Intensive," a One-Day Workshop Featuring Canoe Ventures and CableLabs

--Will Take Place March 5th, Immediately after The TV of Tomorrow Show
--Tickets on Sale Now: Special Low Rates for TV of Tomorrow Show Attendees and Speakers

[itvt] is pleased to present "EBIF Intensive," a special one-day workshop/dialog event that will take place in San Francisco's Yerba Buena Center for the Arts on March 5th, the day after The TV of Tomorrow Show (March 3rd and 4th).

Showtime Networks, Betfair Launch Interactive TV Widgets

--Both Widgets Designed for Connected TV Sets Running Yahoo! TV Widget Platform

Premium programmer, Showtime Networks, on Wednesday announced the launch of the Showtime TV Widget, an interactive TV application designed for Internet-connected TV sets running the Yahoo! TV Widget Engine platform. According to the company, the new widget will provide viewers with interactive TV services, free sample episodes of Showtime original series season premieres, behind-the-scenes video features, "value-added content," and other "insider extras," via their connected TV's. "With the launch of the Showtime TV Widget, Showtime has an exciting new way to reach consumers," Robert Hayes, Showtime's SVP and general manager of digital media, said in a prepared statement.

Sony Files Patent Application for "Mystery Science Theater 3000"-Like Interactive TV Technology

--Applications Include Letting Viewers Have Avatars Toss Tomatoes at Characters in a TV Show

Sony Computer Entertainment America has filed a patent application for an interactive TV technology that would superimpose viewer-controlled avatars on top of a TV show or movie--thus resulting in an experience which might be described as an interactive version of the cult show, "Mystery Science Theater 3000" (which is actually referenced in the patent application). "In an embodiment of the invention, users are enabled to interact with enhanced interactive productions of television shows or movies, based upon adding game overlays to such movies or television shows," the patent application explains.

New Interviews on Real-Time VOD Ad Insertion and Developing ARG's for "Lost" and "FlashForward"

--Plus The iTV Doctor on Interactive TV for "Fans," Set Top Box 2009 Coverage, and More

[itvt] has just published interviews with senior executives from 1) BlackArrow, an advanced advertising specialist which announced earlier this week that its VOD ad-insertion platform--which enables ads to be inserted into VOD content on-the-fly--has gone live with Comcast in Jacksonville, Florida; and 2) Hoodlum, an alternate reality gaming (ARG) specialist which recently won a primetime Emmy for "The Dharma Initiative: Dharma Wants You," an ARG it created for the ABC

Electra Provides More Details about its Trove Interactive TV Platform, Secures Deal with ST

--Says Trove Will Launch under "Channel Zero" Brand on UK's Freeview DTT Platform "Imminently"

Electra Entertainment--a company that was founded in early 2003 by Static 2358 founder, Jasper Smith, and former Gemstar-TV Guide CTO, Jonathan Drazin (note: Smith serves as its CEO and Drazin as its CTO; its chairman is former BT and BSkyB director, John Swingewood)--on Monday provided a few more details about its flagship Trove interactive TV technology.

BBC Unveils its Red-Button Interactive TV Schedule for Next Two Weeks

The BBC announced last week the line-up of content that will be available through its red-button interactive TV service for the next two weeks and beyond:

CBS Interactive Teams with AT&T and Mediaedge: cia on Two New Interactive Web Series Streaming Full Episodes of "Saturday Night Live" Immediately after Broadcast

CBS Interactive last week announced the launch of two new, conceptually similar, interactive broadband video series: "TV in a Flash" for, and "Sports in a Flash" for Each show is a two-minute online wrap-up that offers short content clips in order to provide viewers with updates on the latest news in TV and sports respectively. They were jointly developed by CBS Interactive, sponsor AT&T, and the latter's media agency, Mediaedge: cia.

Interactive TV Company, Mirada, Hails Financial Results as Evidence of a "Clear Turnaround"

--Company Sees Significant Reduction in Operating Expenses

Mirada, the Anglo-Spanish interactive TV company that was formed via the merger of YooMedia and Fresh IT (for extensive background on the merger, see [itvt] Issue 7.87 Part 3), released financial results, Tuesday, for the 12-month period, ended March 31st.

Cablevision to Launch Interactive TV Advertising Service, Optimum Select

New York-area MSO, Cablevision, on Wednesday announced the launch of a new interactive TV advertising service called Optimum Select.

Exclusive: Winners of the 2009 Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media

The Academy of Television Arts & Sciences has revealed the winners of the Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media.

OpenTV Reports Higher Revenues, Swings to a Profit

Interactive TV and advanced advertising software provider, OpenTV, on Thursday released financial results for the second quarter:

FCC Chair Tells Senate Panel that Interactive TV Ads Should Be Prohibited in Children's Programming

The new FCC chairman, Julius Genachowski, told a Senate panel Wednesday that he believes interactive TV advertising and sponsorship should not be allowed in children's programming without some kind of mechanism for parental opt-in. Genachowski's statement reinforced a tentative conclusion reached by the communications regulator back in 2004, that such advertising should be prohibited unless it provides such an opt-in mechanism.

BBC Unveils its Red Button Interactive TV Schedule for the Coming Weeks

The BBC announced Wednesday the line-up of content that will be available through its red-button interactive TV service for the next two weeks (and beyond). Here are the highlights:

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