interactive tv

Sony Files Patent Application for "Mystery Science Theater 3000"-Like Interactive TV Technology

--Applications Include Letting Viewers Have Avatars Toss Tomatoes at Characters in a TV Show

Sony Computer Entertainment America has filed a patent application for an interactive TV technology that would superimpose viewer-controlled avatars on top of a TV show or movie--thus resulting in an experience which might be described as an interactive version of the cult show, "Mystery Science Theater 3000" (which is actually referenced in the patent application). "In an embodiment of the invention, users are enabled to interact with enhanced interactive productions of television shows or movies, based upon adding game overlays to such movies or television shows," the patent application explains.

New Interviews on Real-Time VOD Ad Insertion and Developing ARG's for "Lost" and "FlashForward"

--Plus The iTV Doctor on Interactive TV for "Fans," Set Top Box 2009 Coverage, and More

[itvt] has just published interviews with senior executives from 1) BlackArrow, an advanced advertising specialist which announced earlier this week that its VOD ad-insertion platform--which enables ads to be inserted into VOD content on-the-fly--has gone live with Comcast in Jacksonville, Florida; and 2) Hoodlum, an alternate reality gaming (ARG) specialist which recently won a primetime Emmy for "The Dharma Initiative: Dharma Wants You," an ARG it created for the ABC

Electra Provides More Details about its Trove Interactive TV Platform, Secures Deal with ST

--Says Trove Will Launch under "Channel Zero" Brand on UK's Freeview DTT Platform "Imminently"

Electra Entertainment--a company that was founded in early 2003 by Static 2358 founder, Jasper Smith, and former Gemstar-TV Guide CTO, Jonathan Drazin (note: Smith serves as its CEO and Drazin as its CTO; its chairman is former BT and BSkyB director, John Swingewood)--on Monday provided a few more details about its flagship Trove interactive TV technology.

BBC Unveils its Red-Button Interactive TV Schedule for Next Two Weeks

The BBC announced last week the line-up of content that will be available through its red-button interactive TV service for the next two weeks and beyond:

CBS Interactive Teams with AT&T and Mediaedge: cia on Two New Interactive Web Series

--NBC.com Streaming Full Episodes of "Saturday Night Live" Immediately after Broadcast

CBS Interactive last week announced the launch of two new, conceptually similar, interactive broadband video series: "TV in a Flash" for TV.com, and "Sports in a Flash" for CBSSports.com. Each show is a two-minute online wrap-up that offers short content clips in order to provide viewers with updates on the latest news in TV and sports respectively. They were jointly developed by CBS Interactive, sponsor AT&T, and the latter's media agency, Mediaedge: cia.

Interactive TV Company, Mirada, Hails Financial Results as Evidence of a "Clear Turnaround"

--Company Sees Significant Reduction in Operating Expenses

Mirada, the Anglo-Spanish interactive TV company that was formed via the merger of YooMedia and Fresh IT (for extensive background on the merger, see [itvt] Issue 7.87 Part 3), released financial results, Tuesday, for the 12-month period, ended March 31st.

Cablevision to Launch Interactive TV Advertising Service, Optimum Select

New York-area MSO, Cablevision, on Wednesday announced the launch of a new interactive TV advertising service called Optimum Select.

Exclusive: Winners of the 2009 Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media

The Academy of Television Arts & Sciences has revealed the winners of the Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media.

OpenTV Reports Higher Revenues, Swings to a Profit

Interactive TV and advanced advertising software provider, OpenTV, on Thursday released financial results for the second quarter:

FCC Chair Tells Senate Panel that Interactive TV Ads Should Be Prohibited in Children's Programming

The new FCC chairman, Julius Genachowski, told a Senate panel Wednesday that he believes interactive TV advertising and sponsorship should not be allowed in children's programming without some kind of mechanism for parental opt-in. Genachowski's statement reinforced a tentative conclusion reached by the communications regulator back in 2004, that such advertising should be prohibited unless it provides such an opt-in mechanism.

BBC Unveils its Red Button Interactive TV Schedule for the Coming Weeks

The BBC announced Wednesday the line-up of content that will be available through its red-button interactive TV service for the next two weeks (and beyond). Here are the highlights:

S4C Taps Ensequence to Create and Deploy Interactive TV Services on Freeview and Sky

--Ensequence Using S&T's MHEG Presenter to Deliver ITV Services to Freeview

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, announced Monday that it has been chosen by Welsh-language broadcaster, S4C, to create and deploy interactive TV services for the UK's Freeview free-to-air digital terrestrial and Sky pay-TV digital satellite platforms. The new deal represents Ensequence's first multiplatform deployment in the UK.

OEDN.net Hosting Free OCAP/tru2way Interactive TV Stopwatch Application

OEDN.net (note: the name is an acronym for "OCAP/EBIF Developer Network), an organization which is attempting to drive application development efforts using the US cable industry's OCAP/tru2way and EBIF middleware standards and whose backers include Time Warner Cable, Cablevision, Charter and Bright House, said Tuesday that it is now hosting its first free OCAP/tru2way sample application, a simple stopwatch app.

emuse Powers Interactive TV Application for "Australia's Next Top Model" on Foxtel

--Foxtel Now Offering DAL Interactive TV Advertising Based on emuse Template

Dublin, Ireland-based interactive TV authoring solutions provider, emuse, is powering an interactive TV application for the Fox8 reality series, "Australia's Next Top Model," on the OpenTV-powered Foxtel pay-TV platform. Dubbed "Game On" and accessed through the red button, the new application allows viewers to play along with the show by giving their opinions as it unfolds and guessing who will be eliminated at the end of each episode. Immediately after the show's broadcast, opinions and results from the "Game On" app are made available on the "Australia's Next Top Model" Web and 3G sites.

GSN's Game Show Awards to Offer Interactive Elements

--Awards to be Hosted by Howie Mandel

Cable channel, GSN (formerly known as the Game Show Network), announced Tuesday that comedian Howie Mandel will host its June 6th Game Show Awards (8:00PM ET, 7:00PM CT), which it bills as "the first awards show exclusively aimed at celebrating excellence in the genre of game shows."

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