interactive tv

Showtime Networks, Betfair Launch Interactive TV Widgets

--Both Widgets Designed for Connected TV Sets Running Yahoo! TV Widget Platform
Premium programmer, Showtime Networks , on Wednesday announced the launch of the Showtime TV Widget , an interactive TV application designed for Internet-connected TV sets running the Yahoo! TV Widget Engine platform. According to the company, the new widget will provide viewers with interactive TV services, free sample episodes of Showtime original series season premieres, behind-the-scenes video features, "value-added content," and other "insider extras," via their connected TV's. "With the launch of the Showtime TV...

Sony Files Patent Application for "Mystery Science Theater 3000"-Like Interactive TV Technology

--Applications Include Letting Viewers Have Avatars Toss Tomatoes at Characters in a TV Show
Sony Computer Entertainment America has filed a patent application for an interactive TV technology that would superimpose viewer-controlled avatars on top of a TV show or movie--thus resulting in an experience which might be described as an interactive version of the cult show, "Mystery Science Theater 3000" (which is actually referenced in the patent application). "In an embodiment of the invention, users are enabled to interact with enhanced interactive productions of television shows or movies,...

New Interviews on Real-Time VOD Ad Insertion and Developing ARG's for "Lost" and "FlashForward"

--Plus The iTV Doctor on Interactive TV for "Fans," Set Top Box 2009 Coverage, and More
[itvt] has just published interviews with senior executives from 1) BlackArrow , an advanced advertising specialist which announced earlier this week that its VOD ad-insertion platform--which enables ads to be inserted into VOD content on-the-fly--has gone live with Comcast in Jacksonville, Florida; and 2) Hoodlum , an alternate reality gaming (ARG) specialist which recently won a primetime Emmy for "The Dharma Initiative: Dharma Wants You," an ARG it created for the ABC drama series, "Lost,"...

Electra Provides More Details about its Trove Interactive TV Platform, Secures Deal with ST

--Says Trove Will Launch under "Channel Zero" Brand on UK's Freeview DTT Platform "Imminently"
Electra Entertainment --a company that was founded in early 2003 by Static 2358 founder, Jasper Smith, and former Gemstar-TV Guide CTO, Jonathan Drazin (note: Smith serves as its CEO and Drazin as its CTO; its chairman is former BT and BSkyB director, John Swingewood)--on Monday provided a few more details about its flagship Trove interactive TV technology. According to the company, the technology will power "hours of rich interactive entertainment and IP connectivity" for TV...

BBC Unveils its Red-Button Interactive TV Schedule for Next Two Weeks

The BBC announced last week the line-up of content that will be available through its red-button interactive TV service for the next two weeks and beyond: From 6:00AM to 7:00PM, October 11th-16th, digital viewers will be able to press red to access a video-enabled quiz based on the CBeebies mathematics-themed show, " Numberjacks ." The quiz presents viewers with 10 clips, each of which is followed by a question that they can answer by pressing...

CBS Interactive Teams with AT&T and Mediaedge: cia on Two New Interactive Web Series

--NBC.com Streaming Full Episodes of "Saturday Night Live" Immediately after Broadcast
CBS Interactive last week announced the launch of two new, conceptually similar, interactive broadband video series: " TV in a Flash " for TV.com, and " Sports in a Flash " for CBSSports.com. Each show is a two-minute online wrap-up that offers short content clips in order to provide viewers with updates on the latest news in TV and sports respectively. They were jointly developed by CBS Interactive, sponsor AT&T, and the latter's media agency,...

Interactive TV Company, Mirada, Hails Financial Results as Evidence of a "Clear Turnaround"

--Company Sees Significant Reduction in Operating Expenses
Mirada , the Anglo-Spanish interactive TV company that was formed via the merger of YooMedia and Fresh IT (for extensive background on the merger, see [itvt] Issue 7.87 Part 3 ), released financial results, Tuesday, for the 12-month period, ended March 31st. According to the company, the results--for the first full year of trading since the February, 2008 YooMedia-FreshIT merger that formed it--show that the integration of the two companies has been successful; that global...

Cablevision to Launch Interactive TV Advertising Service, Optimum Select

New York-area MSO, Cablevision , on Wednesday announced the launch of a new interactive TV advertising service called Optimum Select . According to the company--which for some time now has offered interactive TV-enabled sponsored channels (customers for which include Disney, Mattel, the US Navy, and Bermuda Tourism-- see, for example, the article published on itvt.com, August 12th ), and which has also launched an addressable advertising service, based on technologies from Visible World, to around...

Exclusive: Winners of the 2009 Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media

The Academy of Television Arts & Sciences has revealed the winners of the Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media . The Interactive Media Emmys recognize excellence in two areas of competition: 1) Outstanding Creative Achievement in Interactive Media: Fiction (note: according to the Television Academy, this award category recognizes "outstanding fiction-based interactive programs or series presenting opportunities for audience engagement" and offering "content beyond passive, linear television viewing"); and 2) Outstanding...

OpenTV Reports Higher Revenues, Swings to a Profit

Interactive TV and advanced advertising software provider, OpenTV , on Thursday released financial results for the second quarter: Revenues totaled $27.6 million, compared to $26.8 million for the year-ago quarter. Royalties and licenses revenues increased 7.1% to $19.5 million, while services and other revenues decreased 5.8% to $8.1 million. Adjusted EBITDA before unusual items was $4 million, compared to $2.5 million for the year-ago quarter. Net income was $1.7 million, or $0.01 per share, compared...

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