interactive tv

FCC Chair Tells Senate Panel that Interactive TV Ads Should Be Prohibited in Children's Programming

The new FCC chairman, Julius Genachowski , told a Senate panel Wednesday that he believes interactive TV advertising and sponsorship should not be allowed in children's programming without some kind of mechanism for parental opt-in. Genachowski's statement reinforced a tentative conclusion reached by the communications regulator back in 2004, that such advertising should be prohibited unless it provides such an opt-in mechanism. "Five years ago, the Commission reached the tentative conclusion for DTV that, absent...

BBC Unveils its Red Button Interactive TV Schedule for the Coming Weeks

The BBC announced Wednesday the line-up of content that will be available through its red-button interactive TV service for the next two weeks (and beyond). Here are the highlights: For the 2009 Proms season, BBC Red Button is launching a new feature called "Maestro Cam." Over the course of five Proms concerts, the corporation says, the feature will give digital viewers who press red a "unique insight" into the art of conducting via a dedicated...

S4C Taps Ensequence to Create and Deploy Interactive TV Services on Freeview and Sky

--Ensequence Using S&T's MHEG Presenter to Deliver ITV Services to Freeview
Portland, Oregon-based interactive TV authoring solutions provider, Ensequence , announced Monday that it has been chosen by Welsh-language broadcaster, S4C , to create and deploy interactive TV services for the UK's Freeview free-to-air digital terrestrial and Sky pay-TV digital satellite platforms. The new deal represents Ensequence's first multiplatform deployment in the UK. Ensequence says that it has selected MHEG Presenter technology from Strategy & Technology to deliver the interactive TV services it is providing on...

OEDN.net Hosting Free OCAP/tru2way Interactive TV Stopwatch Application

OEDN.net (note: the name is an acronym for "OCAP/EBIF Developer Network), an organization which is attempting to drive application development efforts using the US cable industry's OCAP/tru2way and EBIF middleware standards and whose backers include Time Warner Cable, Cablevision, Charter and Bright House, said Tuesday that it is now hosting its first free OCAP/tru2way sample application, a simple stopwatch app. The app, which is available for download by registered OEDN.net users, uses the "play" button...

emuse Powers Interactive TV Application for "Australia's Next Top Model" on Foxtel

--Foxtel Now Offering DAL Interactive TV Advertising Based on emuse Template
Dublin, Ireland-based interactive TV authoring solutions provider, emuse , is powering an interactive TV application for the Fox8 reality series, "Australia's Next Top Model," on the OpenTV-powered Foxtel pay-TV platform. Dubbed "Game On" and accessed through the red button, the new application allows viewers to play along with the show by giving their opinions as it unfolds and guessing who will be eliminated at the end of each episode. Immediately after the show's broadcast, opinions...

GSN's Game Show Awards to Offer Interactive Elements

--Awards to be Hosted by Howie Mandel
Cable channel, GSN (formerly known as the Game Show Network), announced Tuesday that comedian Howie Mandel will host its June 6th Game Show Awards (8:00PM ET, 7:00PM CT), which it bills as "the first awards show exclusively aimed at celebrating excellence in the genre of game shows." In line with GSN's focus on participation TV programming, the awards will feature a number of interactive elements: through May 15th, viewers can visit a special area of...

EU-Funded ELU Project Develops MHP-Based Interactive TV Learning Tools

ICT Results , an editorial service created by the European Commission to showcase European Union-funded research in information and communications technology (ICT), published a report, Wednesday, on an EU-funded project called Enhanced Learning Unlimited (ELU) , that was established to develop methodologies and tools for enabling learning via interactive TV ("t-learning"). According to ICT Results, ELU was tasked with extending the advantages of "e-learning" (i.e. learning via an Internet-connected PC) to a wider audience--especially to...

HBO On Demand Offering "True Blood" Episode with Blu-ray Interactive Features

Premium programmer, HBO, announced Monday that, starting May 4th and continuing throughout the month, its HBO On Demand service will offer the first episode of the first season of the Alan Ball-created vampire-themed drama series, "True Blood," complete with interactive enhancements from the new Blu-ray disc edition of the series. According to the company, viewers of the on-demand episode will be able to access four kinds of "original, interactive picture-in-picture, pop-up features":
--"Lafayette," in...

Pushbutton Develops New Interactive TV Gambling Game for Sky Vegas

UK-based interactive TV design company, Pushbutton, announced last month that it has teamed with gambling channel, Sky Vegas, to launch an interactive TV version of the arcade-style, "tumbling faces" gambling game, "Chain Reactors," on the latter's service on the UK's Sky satellite-TV platform. In order for a player to win money, a series of what Pushbutton describes as "amusing and quirkily animated tumbling faces" must match up in clusters of at least five in a...

Lawmakers Scrutinizing Cable's Plans for Common Addressable and Interactive Advertising Platform

During a hearing Thursday on Internet privacy issues, lawmakers from the US House of Representatives Subcommittee on Communications, Technology and the Internet signalled that they will be closely scrutinizing the consumer-privacy implications of the US cable industry's plans to launch a common platform for interactive and addressable advertising (note: those plans are being implemented by a cable industry-backed company called Canoe Ventures ). As [itvt] was not able to be in Washington, DC to attend...

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