interactive tv

[itvt] Presents... The TV of Tomorrow Show 2009

InteractiveTV Today [itvt], the first, best and most widely read news source on interactive and multiplatform television, is pleased to present the third annual TV of Tomorrow Show, March 10th-11th (Tuesday-Wednesday), 2009 in San Francisco, California at the famous Yerba Buena Center for the Arts.

ESPN, MLB Extend Agreement for Interactive TV and Other Digital Media

Sports broadcaster, ESPN, and Major League Baseball's Advanced Media arm (MLBAM) have signed a digital rights agreement that will expand and extend their current agreement through 2013. The agreement includes rights for,, ESPN's mobile initiatives (including ESPN Mobile TV), emerging platforms such as interactive TV, video game consoles and portable devices, and syndication of ESPN-licensed content. It also covers all new platforms that ESPN creates or develops relationships with through 2013, and covers digital rights worldwide (except for certain Asian and Pacific Rim markets).

[itvt] Other Headlines for the Interactive TV Industry

Copyright-Infringement Lawsuit against Veoh Dismissed
MTV Networks Acquires Social Networking Firm, Social Project
Starz Closes Vongo, Will Focus on Wholesale Offering, Starz Play
CableLabs CEO, Richard Green, to Step Down
Next New Networks Names Lance Podell CEO
BitTorrent Raises $17 Million

Panasonic Demo's Comcast-Connected tru2way TV Set at CEDIA
ZeeVee Begins Shipping ZvBox Internet-to-TV Device
eventIS, sofatronic Partner on Blu-ray VOD Solution
--Virgin Media Taps eventIS for Metadata Management
--eventIS in VOD Deals with ESR, TOYA, VOO, Axel Springer
MySpaceTV Launches Direct Video Record and Upload Functionality
--Streams Episodes of "Sorority Forever"
blinkx Launches Browser-Based Version of its Broadband TV Service

[itvt] Scoop!: ActiveVideo Networks Deploys with Oceanic Time Warner Cable

--Radio Interview: ActiveVideo's Jeff Miller Discusses the Deployment

DigiSoft Launches SDK for its DigiHost Platform

At the IBC show in Amsterdam earlier this month, Cork, Ireland-based interactive TV and IPTV technology provider, DigiSoft (note: the company also operates offices in the US, the UK, Singapore and New Zealand), announced the general availability of a software development kit (SDK) for its flagship service delivery platform, DigiHost. (Note: The DigiHost Service Delivery Platform supports and manages the delivery of ITV services through the DigiSoft Java-based EPG on set-top boxes and other client devices, such as PC's and portable storage devices. According to DigiSoft, it also includes interfaces to allow integration to existing headend servers, such as entitlement, member management and OSS or BSS.

Ben Bennett, CEO of OpenTV

Ben Bennett was named CEO of OpenTV in March, after serving as the company's COO and acting CEO since August, 2007 (he has been at OpenTV since March, 2000).

Radio: Microsoft TV Execs Discuss the Upcoming uxTV Conference on Interactive TV Design

Microsoft TV is organizing and exclusively sponsoring uxTV 2008, a

[itvt] Radio: Interactive Olympics Coverage








In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Dalen Harrison, CEO of
Ensequence; Peter Low, president and COO of Ensequence; Bill
, chief of analysis and research at BlackArrow; Gowri
, SVP of sales and business development at

LiveHive Teams with Nissan on Two-Screen Interactive TV Application

--Is Tapped by NBC to Provide Two-Screen Application for the Olympics

--Develops Social TV Application for Facebook Users

LiveHive Systems, an Ontario-based company that specializes in
two-screen interactive TV solutions, is partnering with automaker,
Nissan, on a two-screen ITV application to accompany CFL telecasts
(note: the company has also been tapped by NBC to provide a
two-screen ITV application to accompany its coverage of the Beijing
Olympics--see article in this issue).
The application, which is entitled
"Nissan Make the Call" and which launched in late June, will be
available with 72 regular-season games, as well as with playoff games,
including the Grey Cup. This represents the first time that LiveHive has

CBS, NBC Tap AirPlay for Multiplayer Interactive TV Gaming

AirPlay, a San Francisco-based company that specializes in enabling
multiplayer, play-along mobile and Web-based gaming for TV shows
(note: the company's offerings include "NFL Call-the-Play Football,"
"NBA Realtime Fantasy" and "Deal or No Deal: Live TV Challenge";
for an in-depth overview of the company, see [itvt]'s interview with its
chairman and CEO, Morgan Guenther, in Issue 7.71), has been tapped
by CBS to provide a live, interactive experience for the reality show,
"Big Brother 10."
Since July 10th, viewers of the show have been able
to play a game called "Big Brother: Live TV Challenge" (note: the
game is also available on the Web), that allows them to chat with one

Welsh Broadcaster, S4C, to Offer English-Language Commentary via ITV

UK Welsh-language broadcaster, S4C, which in 2005 signed a
long-term interactive TV infrastructure and services deal with emuse,
has announced plans to offer English-language commentary, via the red
button, for its coverage of soccer and rugby.
Until now, the coverage
has been presented in Welsh, with English subtitles. The new
application will be available in Wales on S4C on Freeview, Freesat,
and Virgin TV, and on S4C's digital channel, S4C Digidol, on Sky. In
the rest of the UK, it will be available on S4C on Sky and Freesat.
"S4C is a Welsh-language broadcaster with a remit to provide
high-quality programs in the Welsh language," S4C CEO, Iona Jones,

DirecTV Offers Multiscreen Interactive TV Application for Wimbledon

--Launches DirecTV on Demand across the US

--Teams with NBC Universal for Olympics VOD Package

--Begins Offering Eurocinema VOD Service

Satellite TV provider, DirecTV, recently teamed with ESPN2 to offer a
multiscreen interactive TV service in association with the annual
Wimbledon tennis championship (note: rival satellite TV provider,
DISH Network, offered a similar service--see article in this issue).
companies, which in May also collaborated on an ITV app for the
French Open tennis championship (see [itvt] Issue 7.87 Part 3), used
the Wimbledon app to offer nearly 200 hours of coverage of the first
five days of the championship. "With DirecTV's coverage of the French

MTV Networks, Cadbury, DISH Bring Sponsored Interactivity to "Queen Bees"

--DISH Offers Multiscreen Interactive TV App for Wimbledon

MTV Networks is partnering with chocolate and candy maker,
Cadbury, and satellite TV provider, DISH Network, on what it says is
its first-ever advertiser-supported interactive TV campaign.
campaign consists of ITV voting and polling--sponsored by Cadbury's
Sour Patch Kids chewy candy, and available exclusively on DISH
Network--during the new reality TV series, "Queen Bees," which airs
on MTV-owned children's channel, The N (note: the series follows
seven self-centered "mean girls" as they attempt to "better themselves
from the inside out"). "We're working hard to reinvent commercial time

UK Broadcaster ITV's Broadband Video Service Proves Popular and ITV Local to Offer Video of Early Rounds of the FA Cup

UK commercial broadcaster, ITV (note: the company's brand is an
acronym for "Independent Television Network"), says that usage of its
broadband video service has grown by 362% since August, 2007.
According to the company:

Sky Taps Pluck to Add Social Media Functionality to its Web Portal

UK satellite-TV provider, BSkyB, is teaming with Pluck, a company
that specializes in providing social media capabilities to businesses, to
embed a range of social media services in its Web portal (includes such
sites as, and
The new
functionality, which is scheduled to be rolled out across the entire
portal this fall, will be offered under the brand, Sky Community.
According to BSkyB, the incorporation of social networking
functionality will promote audience engagement and provide improved
levels of integration across its portal.

Syndicate content