interactive tv

Miniweb Launches "TV Key" Service on Sky

Miniweb--a company which offers a service, dubbed "TV Key," that
enables broadcasters and advertisers to repurpose Internet content as
interactive enhancements to their shows or commercials on
broadband-connected set-top boxes, thus providing an inexpensive way
to launch interactive TV services (note: the company was founded by
former BSkyB ITV executive, Ian Valentine, who spun the company
off from the satellite provider and now serves as its CEO; its
technology is based on the BSkyB-developed WTVML standard and
was originally used to power the operator's Skynet service)--has
launched its service on the Sky platform. "Today's launch on Sky

Project Canoe Officially Launched as Canoe Ventures

--David Verklin Appointed as New Venture's CEO The contours of Project Canoe, the US cable industry's hitherto
secretive initiative to create a national unified platform for interactive
and addressable advertising, became a little clearer last week when the
MSO's behind the initiative announced the launch of a joint venture,
Canoe Ventures, and the appointment of advertising industry veteran,
David Verklin, as the new venture's CEO. Verklin, who will join Canoe
Ventures on August 4th, will be tasked with leading its efforts to create
shared processes and standards for audience targeting, interactivity and
measurement in multiplatform advertising across cable systems

BBC Outlines its Interactive TV Plans for 2008/2009

--Round-Up of Recent BBC Interactive and Broadband TV News In its latest "Statements of Programme Policy" document, the BBC has
outlined its plans for its BBCi interactive TV service in 2008 and 2009.
Perhaps most notably, those plans include exploring the use of IP to
enhance single-screen interactive TV content. The document lays out
the plans in five key areas: ”Sustaining citizenship and civil society." BBCi plans...

Consortium Developing Standard for Radio Frequency-Based Remotes

Consumer electronics giants, Philips, Samsung, Sony and Panasonic,
announced last week that they are collaborating on the development of
a standardized specification for radio frequency-based remote controls
for audio-visual consumer electronics devices. Together with Freescale
Semiconductors, OKI and Texas Instruments, the companies have
formed an RF4CE (stands for "Radio Frequency for Consumer
Electronics") Consortium that will attempt to create a new protocol to enable the development of radio frequency remote controls that offer
richer communication, increased reliability and more flexible use.

DIVA Consortium Launches in China

--Group is Developing New Interface for Interactive TV and CE Networking An industry group called the DIVA Consortium was officially launched
last month in Guangzhou at the 2008 China Digital Living Forum &
Showcase, an event targeted at the Chinese consumer electronics
industry. The charter members of the new consortium include a number
of major Chinese consumer electronics and home appliance
manufacturers, such as TCL;...

itaas's Rustagi and TVWorks' Thomson on the Companies' New ETV/tru2way Partnership

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At the NCTA Cable Show in New Orleans last month, itaas--a company which, among other things, operates developer programs,
under the brand "istart," for Time Warner Cable's Mystro Digital Navigator (MDN) and OCAP Digital Navigator (ODN) platforms and for Cisco's SARA/PowerTV and OCAP Axiom platforms--announced
that it has been tapped by TVWorks--a joint venture between Comcast
and Cox whose forbears include Liberate Technologies and
MetaTV--to operate a developer program...

DISH Network Execs Discuss the Company's New ITV Advertising Deal with NBC Universal

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In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Michael Finn , VP of
advertising sales at DISH Network, and Scott Higgins , the company's
director of interactive programming, discuss DISH's new interactive
TV advertising deal with NBC Universal, and the company's plans to
make increasing use of the DVR hard drive for its interactive TV
...

[itvt] Radio: Jim Louderback, CEO of Revision3



In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," sponsored by TiVo, Jim
Louderback , CEO of Revision3 , provides an overview of his
company--which bills itself as "an actual TV network for the Web,"
and which produces its own original, broadcast-quality programming.
Topics discussed include funding, download numbers, revenues,
demographics, distribution strategy, content strategy, advertising

[itvt] Interview: Tara Maitra, VP and General Manager of Content Services at TiVo

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As VP and general manager of content services at TiVo, Tara Maitra is in charge of the company's broadband content strategy--which sees it aggregating a line-up of downloadable movies and programming through partnerships with Amazon and around 60 other content providers, and also enabling subscribers to its service to access video from the open Internet via a PC connected to their TiVo device. The company also recently announced a deal with YouTube that will enable...

[itvt] Radio: Review of the 2008 NCTA Cable Show

In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," a panel of interactive TV
experts-- Steve Borelli , VP of marketing and business development at
Integra5 ; industry analyst, Leslie Ellis (author of the popular
Multichannel News column, " Translation Please "); Will Kreth , director of product management for interactive TV at Time Warner Cable ; Alex

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