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Intel, Liberty Global, Invest in Delivery Agent

-- Tcommerce Firm Raises $35.5 Million in Fifth Round of Funding

Delivery Agent said Thursday that it raised $35.5 million in funding from Intel Capital, Liberty Global Ventures, Grazia Equity and other investors in its fifth round of funding. The tcommerce specialist has raised a total of $107.3 million in equity funding, and said its latest round included additional cash from previous investors, including Bessemer Venture Partners

"Content-Aware Televisions and the Emergence of Hybrid ITV" at The TV of Tomorrow Show 2011

[itvt] is pleased to present a video of "Content-Aware Televisions and the Emergence of Hybrid ITV," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were:

Interactive TV News Round-Up (II): Boxee, Brightcove, Comcast, NBC Universal

--Release 1.2 of Boxee Box Software to Include Multiple App Categories
--Brightcove to Move to New 82,000-Square-Foot Facility
--Report: Comcast to Close NBC Universal Digital Studio

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

Hollywood Studios Renew Cable VOD Marketing Push

-- $10 Million Campaign Touts Movies On Demand, Day-and-Date Releases

 

Ten Hollywood studios renewed a marketing campaign organized by major cable operators looking to tout their video-on-demand platform as best way for viewers watch new movies. 

The studios and cable MSOs are spending $10 million in cash and cable ad inventory on the campaign, which has the tag line "Push It," from the song by rap group Salt-N-Pepa. Last year, the cable MSOs and studios spent $30 million on a similar campaign called, "The Video Store Just Moved In."

Interactive TV News Round-Up (VI): NBC Universal, Next New Networks, Nielsen, Ocean Blue Software, Philo, Rovi, Sonic Solutions, Cox

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news in round-up/summary form. Due to the volume of news we are covering in this issue, our summaries are somewhat more abbreviated than usual (note: extensive background information on most of the companies and technologies covered in this issue can be found by using itvt.com's search functionality). We apologize for any inconvenience to our readers: our regular daily news coverage will return shortly.

UK Broadband VOD Service, SeeSaw, in Multi-Year Licensing Deal with NBC Universal

SeeSaw--the UK broadband VOD service that broadcast transmission company, Arqiva, launched following its acquisition of the platform assets of Project Kangaroo, the VOD platform developed by UKVOD, a joint venture between the BBC's commercial arm, BBC Worldwide, and terrestrial broadcasters, ITV and Channel 4, for a price believed to be in the £8 million range (note: Project Kangaroo was believed to be close to launch, when it was nixed in February, 2009 by the Competition Commission, an independent public body that investigates mergers, markets and regulated industries at the UK government's behest)--said Wednesday that it has signed a mu

News Round-Up

--Cameron Death Promoted to SVP and GM of NBC Universal Digital Studio
--Comcast Increases VOD Movie Line-Up for Customers in Pacific Northwest by 450%
--MobiTV DRM Allows Video Downloads to BlackBerry Torch for Local Playback
--Total Immersion's Augmented Reality Slot Machine Returns

Here are some other interactive TV-related stories we didn't have room for in this issue:

News Round-Up

--CIMM Announces Plans for Cross-Platform Media Measurement Research Project
--MRC, NCC, MVPD's Collaborate on Guidelines for Creating Consistent Digital Video Viewership Data
--Sam's Club to Deploy WiFi to Facilitate In-Store Demo's of Connected TV Sets

Here are some other interactive TV-related stories we didn't have room for in this issue:

Canoe Reveals Programming Partners for its Interactive TV Advertising Solutions

--Partners Are Comcast Networks, Discovery Communications, NBC Universal, Rainbow Media
--Will Deploy an RFI Application Later this Quarter

Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), said Monday that it has signed separate agreements with Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media that will see those companies launching its national interactive TV advertising solutions across their individual programming networks.

Multiplatform/Interactive TV News Round-Up (V)

--Nagravision, Samsung, NBC Universal, NDS, ODG, OEDN, Ofcom, Ooyala, OpenTV, Oxygen, PBS, Playcast Media, Press Association, Vizimo

Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010--and then took a few days off to recover. This is the fifth of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus:

NBC Universal to Use Microsoft's Admira Marketplace to Plan and Sell National and Local Ad Inventory

--Microsoft Acquired Admira through its Purchase Last Year of Interactive TV Company, Navic

NBC Universal and Microsoft announced an "alliance," Thursday, that will see NBC Universal using Microsoft's Admira television media marketplace to plan and sell national and local broadcast and cable advertising inventory. Microsoft acquired Admira through its purchase, almost exactly a year ago, of interactive TV and advanced advertising technology provider, Navic, which still retains a separate corporate identity within the Microsoft organization.

OpenTV News:

--NBC Universal in Deal to Use Company's OpenTV Participate Platform

--Brazilian Cable Operator Taps Company to Power HD PVR Service

--Company's EclipsePlus Campaign Management Solution Now Available

--STMicroelectronics Joins Company's Rapid Porting Program


Interactive TV software provider, OpenTV (note: voting control of the
company was acquired last year by content-protection specialist, the
Kudelski Group), has generated a fair amount of news over the past few
weeks:

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