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Multiplatform/Interactive TV News Round-Up (V)

--Nagravision, Samsung, NBC Universal, NDS, ODG, OEDN, Ofcom, Ooyala, OpenTV, Oxygen, PBS, Playcast Media, Press Association, Vizimo
Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010--and then took a few days off to recover. This is the fifth of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus: Kudelski-owned Nagravision has announced that it is partnering with Samsung Electronics America to provide TV...

NBC Universal to Use Microsoft's Admira Marketplace to Plan and Sell National and Local Ad Inventory

--Microsoft Acquired Admira through its Purchase Last Year of Interactive TV Company, Navic
NBC Universal and Microsoft announced an "alliance," Thursday, that will see NBC Universal using Microsoft's Admira television media marketplace to plan and sell national and local broadcast and cable advertising inventory. Microsoft acquired Admira through its purchase, almost exactly a year ago, of interactive TV and advanced advertising technology provider, Navic , which still retains a separate corporate identity within the Microsoft organization. According to the companies, their deal follows a successful test of Admira...

OpenTV News:

--NBC Universal in Deal to Use Company's OpenTV Participate Platform

--Brazilian Cable Operator Taps Company to Power HD PVR Service

--Company's EclipsePlus Campaign Management Solution Now Available

--STMicroelectronics Joins Company's Rapid Porting Program

Interactive TV software provider, OpenTV (note: voting control of the
company was acquired last year by content-protection specialist, the
Kudelski Group), has...

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