olympics

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This week, NBC Universal's VP of digital distribution, Michael Aaronson, provides a detailed overview of how the broadcaster brought interactive TV coverage of the Winter Olympics to AT&T U-verse TV, Cablevision, Comcast, DirecTV, DISH Network, Oceanic Time Warner Cable, and Verizon FiOS TV.

In addition:

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of recent news in various categories:

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of interactive TV content news for the past few days:

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new, post-TVOT EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form:

NBC Universal last week announced that it would provide multichannel video programming distributors (MVPD's) with various interactive TV and VOD offerings, in order to enhance and drive interest in its coverage of the 2010 Vancouver Olympic Winter Games (February 12th-28th). "As the Vancouver Winter Olympic Games approach, NBC Universal is committed to delivering an effective multiplatform strategy to drive awareness and engage viewers on a local and national level," Brian Hunt, NBCU's SVP of marketing and sales strategy for TV networks distribution, said in a prepared statement. "The Olympics bring the opportunity for viewers to experience all of the adrenaline and excitement of the largest winter sports competition, with access in their homes or on the go."

--Apps Accessed by over 41% of Operator's Subscriber Base --DISH Network Signs VOD Deal with Sony Pictures Television US satellite TV provider, DISH Network, offered two interactive TV applications to enhance NBC Universal's coverage of the Beijing Olympics: a multiscreen mosaic and an "NBC Olympics Showcase" app.

--Says its Olympics ITV Services Proved Highly Successful
--Offers Multiscreen ITV Apps for US Open Tennis, PGA Golf Championships

In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Dalen Harrison, CEO of
Ensequence; Peter Low, president and COO of Ensequence; Bill
Niemeyer, chief of analysis and research at BlackArrow; Gowri
Shankar, SVP of sales and business development at

--Corporation Unveils its Interactive TV Plans for the Olympics
--Round-Up of Recently Launched or Announced BBC Red-Button Apps
--BBC Three Invites Viewers to Help Create User-Generated Zombie Movie
--BBC Three Unveils Interactive Plans for "Spooks: Code 9"
--Extensive Broadband Video Planned for "Britain From Above"

--Coverage to Include ITV Applications, VOD, and Broadband Video

NBC Universal has announced extensive plans for digital coverage of the upcoming Beijing Olympics. Among the highlights:

Single-screen interactive TV applications, available on satellite and on a selection of cable systems, that will allow viewers to access top news stories, regularly updated medal counts, Olympics TV listings, profiles of Team USA, and more.