project canoe

Project Canoe Officially Launched as Canoe Ventures

--David Verklin Appointed as New Venture's CEO

The contours of Project Canoe, the US cable industry's hitherto
secretive initiative to create a national unified platform for interactive
and addressable advertising, became a little clearer last week when the
MSO's behind the initiative announced the launch of a joint venture,
Canoe Ventures, and the appointment of advertising industry veteran,
David Verklin, as the new venture's CEO.
Verklin, who will join Canoe
Ventures on August 4th, will be tasked with leading its efforts to create
shared processes and standards for audience targeting, interactivity and
measurement in multiplatform advertising across cable systems

Comcast Launches AnyRoom On Demand

--Says its VOD Service has Generated over 7 Billion Views since 2003

--Company's Fancast Service now Features Video from over 100 Providers

--Company to Spend up to $70 Million on "Project Canoe" this Year

Comcast, the US's largest cable MSO, last week launched a service
called AnyRoom On Demand to its digital cable customers in New

Jersey who are equipped with Motorola set-top boxes (note: the
company says that New Jersey customers with Scientific-Atlanta digital
set-tops will receive the new service later this year, and that it also
plans to roll it out in other markets over the course of the year). As its
name suggests, the new service--which requires no extra equipment and