tcommerce

Will on Wednesdays: Get Off Your Ads and Mobilize! - Part 2: Multi-Screen Orchestration Tunes Up

Moving from an Era of "What's in Your Wallet?"  to "Who's Your Mobile Wallet?"

In our last installment, we looked at how Apple, with its vertically integrated products, identity architecture and cloud stack, may very well be the first company to bridge the TV advertising to mobile retail experience divide. From Apple TV to Passbook, we anticipate the company will opportunistically optimize their iAds platform -- using the awareness-generating power of TV ad impressions to both mobilize and shift branded experiences to the iPhone in as few clicks as possible.

Interactive TV Headlines Round-Up (I): Adap.tv, Aereo, Time Warner Cable, AFDESI, Alibaba, Tcommerce, Wasu Media, BBC, Brightcove, Yahoo!7, Cablevision

As most of our readers are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

The iTV Doctor Is In! Are we Ready to Get This?

--Plus: New Interactive TV Jobs at NBCUniversal

Dear Readers:

Today we are going to venture far outside the comfort zone for about half of our readers: women's fashion. Now, as my wife will attest, my personal sense of fashion adventure is limited to a decision of which Brooks Brothers Oxford shirt to wear when both of my light blues are at the laundry: yellow, or yellow.

 

 

 

Radio [itvt]: "Special Presentation and Q&A by zeebox Founder and CTO, Anthony Rose" at TVOT NYC Intensive 2012

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  • Interview: Delivery Agent CEO, Mike Fitzsimmons, on Samsung's Integration of the Delivery Agent Tcommerce Platform with its Smart TV's

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  • Interview: Delivery Agent CEO, Mike Fitzsimmons, on the Company's $5 Million Investment from Samsung

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  • [itvt] Presents...TVOT NYC Intensive 2012

    • East Coast "TV of Tomorrow Show" Event Will Feature Three Tracks, over 100 Expert Speakers and Panelists, Hands-On Workshops, the Return of [itvt]'s Popular Holiday Party, and Much More

    • Tickets on Sale Now: Special Early-Bird and Group Rates Available

     

    Interview: Visiware's PlayAlong Second-Screen Interactive TV Platform

    Visiware, a company best known for its interactive TV games, recently announced that its PlayAlong second-screen platform has added interactivity to over 700 broadcasts across 10 countries (see the article published on itvt.com, May 20th). [itvt] recently emailed some questions about PlayAlong to Visiware, and the company's responses are below (note: our regular daily news coverage will return shortly):

    Interactive TV News Round-Up (V): icueTV, DropWallet, Real Simple, KIT digital, NBC Sports

    --icueTV's DropWallet in mCommerce Deal with Real Simple
    --KIT digital Launches Social TV-Enabled Programming Guide
    --NBCOlympics to Offer Comprehensive Streaming Olympics Coverage, but on "TV Everywhere" Basis

    Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format. Due to the volume of news generated by the NAB Show last week, we anticipate that it will take us a few more days to catch up: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

    Interactive TV News Round-Up (V): Virgin Media, TiVo, DirecTV, zeebox

    --Virgin Media Provides Usage Stats for its VOD Platform and its TiVo-Based Hybrid-TV Service
    --Virgin Media's TiVo Service Doubled Subscriber Base in Q4, May Add Netflix and Lovefilm
    --DirecTV Begins Offering TiVo HD DVR Nationally
    --zeebox Rolls Out Support for Tcommerce-Enabled Advertising

    Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

    Interactive TV News Round-Up (III): ConnecTV, Delivery Agent, Cablevision, Shazam, Boston Celtics

    --ConnecTV Launches ACR-Powered Social-TV App
    --Delivery Agent Powers Super Bowl Tcommerce for Cablevision, Shazam
    --Delivery Agent in Multiplatform Commerce Partnership with the Boston Celtics

    Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

    "T-Commerce Deployments: Overcoming Challenges Evolving Best Practices" at TVOT NYC Intensive 2011

    [itvt] is pleased to present a video recording of the session, "T-Commerce Deployments: Overcoming Challenges and Evolving Best Practices," which was one of the highlights of our recent TVOT NYC Intensive event (took place December 5th in New York City).

    The session was described in the TVOT NYC Intensive 2011 brochure as follows:

    Verizon Sees Strong Demand for Tcommerce Product

    -- Delivery Agent CEO: Initial Data 'Has Exceeded All Our Expectations Wildly'

    New York -- Verizon is already seeing strong demand for a new tcommerce product that allows its FiOS TV subscribers to buy products from History channel with their remote controls, executives said here Monday at the TVOT NYC Intensive. 

    SeaChange to Host TVOT NYC Intensive Workshop Session, "Putting T-Commerce into Play"

    Interactive TV News Roundup

    -- eBay, PayPal Enable Tcommerce Function in iPad App

    -- Revision3 Embraces Flash

    -- Netflix Revives 'Arrested Development'

    -- Panasonic Expands Connected TV Apps

    -- Optimedia: Social TV Buzz May not Drive Ratings

     
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