[itvt] Interview: Sangita Verma, Co-Founder and CEO, TAG Networks

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Sangita Verma, co-founder and CEO of TAG Networks--a company that has developed a games-on-demand service, called TAG, that integrates with existing VOD infrastructures and supports community features and multi-device interaction--discusses the company's trial deployment of the service with Time Warner Cable in Dothan, Alabama (note: according to TAG Networks, during the first four months of the trial, which began last December, TAG achieved a 40% penetration rate among digital households, and the average playing time across digital households increased 238%); shares usage trends and demographic data from the trial; describes the company's technology and marketing strategies; explains its relationship with ActiveVideo Networks (formerly ICTV); outlines its future plans; and much more.

To listen to the show, click here.